Sheridan Ruth

Sustainable Success: Do More / Stay Well

We explore a real app or AI product and asks the questions that matter: does this actually work with how your nervous system functions? Will it help you reach your goals or just keep you engaged? Who was it built for, and what does it ask of you to use it well?

 

For founders building in this space, and for anyone trying to figure out which products are worth their time and trust, this is the show that brings a genuine human psychology lens to the tech we are all using and building every day.

 

Hosted by Sheridan Ruth, a somatic coach, trauma therapist, yoga therapist, and bestselling author with over a decade of experience working with how the nervous system drives behaviour, decision making, and wellbeing. She also works inside tech, which means she understands both sides of the product equation.

Episodes

Did you know the nervous system can pick your best i help statement?In the next 8 minutes you will Use nervous system science to xraft an ‘I help’ statement that sells and feels ‘correct’.The 2 step process to how how faith fixed her ‘I help’ statement and doubled her leads Be able to easily describe what it...
Stuck in a cycle of indecision and uncertainty trying to pick the correct offer price? I’ve been there, and so many of my clients too. Contrary to common advice, the most effective way to pick the correct price isn’t about ‘charging what you are worth’ or ‘tapping into your intuition’ (although that can be helpful)....
For when you feel like no one is going to invest in your offer and your marketing is a waste of time…   You may bought into the advice that we must have total clarity about something before moving forward with action – leaving your nervous system in a stress response, paralysung you and taking y...
The 3 nervous system foundations to making sales simple, sustainable and feel peaceful in your body  Today you’ll learn:  The 3 nervous system foundations to making sales simple, sustainable and feel peaceful in your body  The Nervous System Science Behind Offers That Attract Clients How to move through the underlying block that sells all these...
“I use a lot of different modalities so I don’t know how to blend them” – today you’ll learn the nervous system-friendly way to do so.  By the end of the episode you’ll know:  Hidden key signs you’re looking at niching through a dysregulated nervous system  My personal story of niching and how healing trauma...
To have the most aligned clients lined up ready to purchase your offer, your first step is to learn the nervous system science that makes offers magnetic.  Here’s the thing…  You’re SO excited to share your offer and you’re sure it’s going to be a hit!!! You hit ‘share’ *crickets*  The silence hits like a...
Entrepreneurship doesn’t need to be this hard.  Sales can feel easy (not icky). What you’re doing IS enough, and you can stop worrying about what the people think while still increasing income by 150%. Even when it feels hard.  When I started as an entrepreneur (I was selling hats! Way back before getting certified as...
You want to double your income – and you want to do it sustainably, with a strategy that you are excited to execute, sales that feel organic and abundant – and without sacrificing your mental or physical health. This episode will teach you how.  By the end of the episode, you’ll have:  Found the 1...
Struggling with your content plan, sales script, or pricing? You know what works for me and my clients isn’t necessarily what will work for YOU. In this episode you’ll learn what will lead you to the important, and sometimes elusive ‘secret’ to your success.  In less than 20 minutes you’ll:  ✔️ Gain clarity on refining...
If you’ve ever felt paralyzed by life’s challenges, hindering your ability to sell and make money in your business, you’re not alone. In this episode, we unravel a pattern that keeps us stuck—unable to embrace opportunities because they seem overwhelming. Learn how to break free from this cycle, regain control, and build a thriving business....