We explore a real app or AI product and asks the questions that matter: does this actually work with how your nervous system functions? Will it help you reach your goals or just keep you engaged? Who was it built for, and what does it ask of you to use it well?

For founders building in this space, and for anyone trying to figure out which products are worth their time and trust, this is the show that brings a genuine human psychology lens to the tech we are all using and building every day.

Hosted by Sheridan Ruth, a somatic coach, trauma therapist, yoga therapist, and bestselling author with over a decade of experience working with how the nervous system drives behaviour, decision making, and wellbeing. She also works inside tech, which means she understands both sides of the product equation.