Struggling with your content plan, sales script, or pricing? You know what works for me and my clients isn’t necessarily what will work for YOU.
In this episode you’ll learn what will lead you to the important, and sometimes elusive ‘secret’ to your success.
In less than 20 minutes you’ll:
- Gain clarity on refining your content plan, mastering your sales script, and pricing your offers effectively by understanding the connection between shame, your nervous system, and business success.
- Learn practical strategies to release shame and past pain, allowing you to approach sales and business decisions with confidence, ease, and creativity.
- Discover the transformative power of integrating conscious awareness with unconscious processes, paving the way for a regulated nervous system and sustainable business growth.
Next step:
Listen to 78: Exactly how to f*ck up shame healing in business – Stress Relief, Nervous System and Trauma Healing for Profitable Business.
By the end of the episode you will know:
- The crucial link between shame, the nervous system, and your ability to build a thriving business.
- How misguided approaches to shame can hinder creativity, productivity, and resilience, impacting your daily life and business success.
- How to release the judgment associated with shame, opening doors to greater ease, creativity, and productivity in your life and business.
- The most effective approach to breaking the cycle of self-judgment and emotional discomfort.
- How to create a more fluid and enjoyable daily life, fostering better relationships, effortless sales, and enhanced ease.
TRANSCRIPT:
[00:00:00] You’ve tried a lot of things before and you are smart enough to know that just because something has worked for me or my clients doesn’t actually mean that it’s necessarily going to create a profitable business anxiety free for you by the end of this episode, you are going to walk away with clear steps to take that will help you when your content plan that you’ve tweaked 30 times just isn’t cutting it and isn’t Bringing you the most line clients, what to do when it feels like your sales script just feels awkward at the end, even though you’ve practiced it thousands of times with your mentor and what to do when it feels like you’re, the pricing of your offer still feels off, even though you’ve tweaked and asked for feedback 16 times.
[00:00:59] Welcome to [00:01:00] class. Today we are preparing once again for shameless sales and unapologetic offer creation, which are the events that I have coming up in March. And this is the kind of educational classroom series to prepare you to start. Removing shame from your body, from your nervous system, from your workplace, which for a lot of you is going to be your self employed solopreneur journey.
[00:01:24] From your relationships in marketing and in sales and support you in becoming an embodied entrepreneur who makes sales easily. And it feels really, really abundant and just flowy and like normal conversations as if you’re talking about toothpaste, but more exciting, like a really good toothpaste.
[00:01:40] Okay. So. The inspiration for this episode came from a client of mine who posted something. We, we did a session together and she posted in a, in like a, we’re in like a community group together. So everyone just kind of post recommendations for different services she posted recommending my service
[00:02:00] to other people’s recommending working with me to other people.
[00:02:04] And she said something that stuck out to me. So. And inspired this episode. So I’m going to share just her words. She said, you are not stuck because you need to know more. You’re stuck because you’re learning how to find the wisdom in your body that tells you your exact method to find ease and income.
[00:02:24] And my beautiful listener. , I know this applies to you, you know, you’re smart, you are really, really smart and that’s part of what pulls you to this type of work because you have that agile mind that can see opportunities and. You like me and like most of my clients have also a part of us that shame body that latches on to really legitimate needs, which I’m going to go into into a moment and then blends with a immobilized nervous system response [00:03:00] and makes it really difficult to, to find that That wisdom in the body that tells us, yes, this is the correct next step.
[00:03:08] This is going to be the most profitable. This is going to be the easiest to find that intelligence in the body, to connect with your intuition, to make decisions that you feel confident about and move forward, executing them with fun and playfulness and without second guessing yourself, we need momentum and we need consistency of action in order to create trust in our.
[00:03:32] Our business and, and to have people come in. That’s just a part of kind of psychology of, of business marketing and economics. So let’s break this down a little bit so that you can see how it’s happened, what’s happening in your life, and you can start to make some changes as of today. Your content plan.
[00:03:53] If you’re struggling with your content plan, knowing what to post, knowing when to post it, or knowing how to [00:04:00] create, um, copy for ads, or how to do any type of marketing, it’s probably because there’s genuinely a part of you that maybe perhaps needs to get a little bit more clear. On your message, what’s the main thing that you help people with?
[00:04:17] What is the problem that you’re helping people solve? Maybe you are lacking a little bit of clarity there. 25 percent business strategy. That’s always what we do in body based business, but what’s happening is it’s. That very genuine need of, of clarity perhaps is blending with the part of you that is still in pain because it, you know, maybe it’s triggering a moment where you didn’t have clarity when you were a kid, you didn’t know what you wanted to study and that was really difficult for you because your teachers were telling you how much you really did need to study something and you were expected to have this answer.
[00:04:58] And maybe that meant you felt [00:05:00] hopeless. And that very genuine need of perhaps needing to have a little bit more clarity is blending with a part of you that is still in pain around a similar experience, not having clarity around studies, not having clarity around a romantic relationship, um, not knowing how to articulate yourself and your needs, or not being able, not being given the space, opportunity, and support to articulate your needs when you were younger.
[00:05:26] And actually have them met in a way that is nourishing, have them attuned to, have somebody prioritized meeting them and helping you meet them. Because it’s blending with that. It’s putting you into this nervous system freeze response where you shut down and you procrastinate and you get confused and you have brain fog and your shoulders feel heavy.
[00:05:49] And so you’re looking at your spreadsheets and tweaking them and you’re biting your tongue when somebody says, what do you do? And you’re saying, ah, yeah, I, I,
[00:06:00] um, I, I, I do, I do this thing. You’re not saying it with conviction and the conversation feels awkward. And then you use that as an excuse to reinforce in your mind that you’re not good at what you do, but you are, you just need more clarity and to remove a little bit of the shame that’s inside.
[00:06:18] That makes sense. Because when you move through that shame or when you move through that pain inside, it doesn’t need to latch onto your, your genuine need and desire. So you can go through the motions of building clarity around your communications, of building Effective launching plan and then executing it while just listening to music and having fun in your day to day life.
[00:06:46] Just having fun, just in a, in a happy way. You move through that and you move through the steps of business in a way that just feels natural and normal and you’re not overthinking at [00:07:00] 12 o’clock at night. You’re able to look at your to do list and by 12 p. m. be like, Oh, I did the most important talks.
[00:07:06] What else can I do? How fun. And so if you’re maybe coming to the second example, maybe you’re struggling with your sales call strip because there is a part of you that it just generally hasn’t done a lot of sales of this specific thing or in this specific context. Or maybe you’re falling into the trap of like, I feel like I’m selling myself, right?
[00:07:27] Like you just, it’s just a new thing for you. That’s normal. But perhaps it’s blending with a part of yourself that, um, is also in pain. Maybe it’s the, you know, when, When you were a kid, or in your last romantic relationship, or in your last workplace, you had a couple of really awesome ideas. Like, you had, you had fun, right?
[00:07:51] But then when you shared your ideas, you pitched them, or you shared them, or you asked for, Oh, we could do this. You were met with an
[00:08:00] underwhelming response. You were met with, Oh, that’s a bad idea. You were met with No, we can’t do that. No, we’ve already tried that and it doesn’t work. Or no, I know best because I’m the boss or I’m dad or I’m mom and adults know best.
[00:08:14] Right. And so you started shutting down your voice. And so at the end of that sales call, you feel like you have to say the right thing simply because the genuine need of, of understanding how to effectively and lovingly navigate. The end of a sales call is latching on with the paint part of you. That’s always looking for the right thing to say.
[00:08:38] And it’s always wondering, is it safe to say what I want? Is it safe to express myself? Am I gonna feel disappointed? Is this even a possibility? And this happens for many reasons, but the most impactful one, meaning the one that if we address it is going to lead to the most. Radical change is because there’s an [00:09:00] underlying shame body.
[00:09:01] That’s reinforcing this idea of there’s something wrong with you. Don’t say what you think. Always look for the rules outside of you to tell you what to do. Because that’s safer. You don’t know. You’re not like them. They got some message or memo that you didn’t get. Therefore, figure out what they’re, like, figure out the rules of life.
[00:09:24] Because that’s safer to follow other people’s rules than just expressing what is true for you and your own opinion. When we can Release the hold that that shame body has on the driver’s seat of your life and the driver’s seat of your thoughts, feelings, emotions, and sensations. Now we can from a very neutral and creative place, we can hold space at the end of that sales call where you’re, you’re really holding space for that other person and just genuinely supporting them.
[00:09:57] In the decision making process of sales [00:10:00] without none of your interest, like you’re not thinking about your bank account. You’re not thinking about whether or not you should close the deal. You’re not thinking about, um, what they might think of you. If you say X, Y, Z, you’re really just using your curiosity, your creativity, your expertise to help them make a decision about what is generally going to be the best for them.
[00:10:21] And. Sometimes that’s going to be your pros, your product or your service. And there are actually also times where it’s not going to be that, but you’re so available for helping them make a decision that you’re not thinking about like all of your other stuff. And that’s what’s actually helping sales feel easy and abundant.
[00:10:44] You’re confident. There’s no icky ness. It’s just a really empowering conversation between two individuals, which actually is what ends up making more sales when we’re open to the fact that it may not. Um, and then we’re
[00:11:00] going to look at the third option, which is pricing. Okay. So if you’re pricing your offer and it feels off, like you, you, you get confused, you are, you know, I remember I used to do that.
[00:11:15] I still do. I do this still. I don’t think I do, but I actually, I don’t go me. I used to. Uh, I would like. Uh, this number for this thing and then this number for that, that’s how much they’re going to be. And then I would look at them and I’m like, that makes absolutely no sense. Like if that product is X amount, then why would this product be less if it’s, it requires more?
[00:11:34] It was weird. I, some people might call it intuitive pricing. I called it. It’s not, it’s not in real intuitive pricing. It’s I’m confused and I don’t know what numbers to pick. And that’s actually pulling on perhaps a very genuine desire to be like, okay, I actually don’t know what the value of this or the perceived value of this is, or like the market, what, what would be correct within the market to charge.
[00:11:56] And I actually might need to do some research or I might need to [00:12:00] do some research about. What it is that I am really, really good at and like get more clear on and own what I’m really good at, what I’m an expert at and what I’m not so good at and what I’m not necessarily here to sell or to provide or what the product does or what the product doesn’t do.
[00:12:16] All right. So sometimes there is like a just very genuine need for, for needing some clarity. Right. But it does blend with the parts of us that are still carrying shame. So think of it like your shame body latches. On to the, this genuine need and it creates this nervous system response that is often procrastination and confusion and just heavy cloudedness.
[00:12:40] Like everything feels heavy. Everything feels clouded. Everything’s like, I just can’t, like, it’s so hard to move through. I just, it doesn’t feel, it feels like you’re swimming upstream. Because it’s holding that pain because it’s probably because deep, deep, deep down, we have this feeling of like feeling like I’m [00:13:00] worried what will happen.
[00:13:00] I’m worried the world will fall apart or I’m worried there’s something wrong with me. So I want to be careful about what I do and what I say, or I’m worried that people will judge me because we have this very, very, very, very deep, deep, deep, deep underlying undercurrent affecting every single thought, feeling, emotion and sensation that we have.
[00:13:18] No amount of therapy of talk therapy is going to change that no amount of affirmations or mindset work is going to change that. And so you sit and you look at your prices and it, it just, it feels confusing. You feel anxious. You, you, you like open the Google document and then you just like, you just close it and go and make another cup of tea.
[00:13:39] Right. Right. And so what we can do instead is we can, we can change that undercurrent so that it doesn’t have to take a hold of your experience. And when you look at your offers and your prices, you can look, okay, very, very, very easily. This usually is a process that takes, [00:14:00] you know, six minutes. Okay. What is, what’s the market doing at the moment?
[00:14:04] Um, what are my financial needs? Uh, what are the, what’s the value of this package? This is the price that makes sense. It’s, it’s very natural. It’s very normal. And you can go and you can test that with your clients and, and you can do business in the way that most other business owners do it. Where we look at product market fit with pricing, that’s it has nothing to do it’s very, it’s simple.
[00:14:31] It’s easy. It’s, it’s slightly analytical, but I think, you know, as an embodied entrepreneur, yeah, we’re looking to use the analytical part of our brain, but we’re also using that deep intuitive somatic intelligence part of our brain where. We’re accessing the part of our body and our intuition that has information that our analytical mind doesn’t.
[00:14:53] And so we use them together to make business decisions that are going to lead to the path of [00:15:00] least resistance for us to get to our goals. And I mentioned that we’re not going to do this by just talking about it or even listening about it. I’m sharing these podcasts with you as a preparation. I want you to come in with this conscious awareness because something that we have to do is we have to, we have to blend the conscious awareness with the unconscious processes that are going on inside of the body.
[00:15:24] We need to bring those two parts of the brain together to create change. So right now you’re creating that conscious awareness, and then when you join shameless sales, and when we practice the embodiment practice in unapologetic, , offer creation, you’re going to. Bring it kind of into the body and we’re going to, we’re going to actually integrate the changes. If we take the other options, therapy or trying to like convince yourself that it’s working when you really don’t believe that or using affirmations willy nilly, Um, it’s, it’s exhausting and we actually create more resistance. When we look at the shame body.
[00:15:58] And we work with the body and the [00:16:00] mind. What we’re doing is we’re addressing the root cause of your current experience, and then we’re minimizing the hold that feeling has on you. You are able to unblend from those painful parts of you, and they no longer need to take control of your experience. When that happens, you naturally and spontaneously Access your creative thinking, your intuition, your positivity, your ability to see opportunities, your resilience.
[00:16:25] This is the cornerstone to embodied entrepreneurship. This is a regulated nervous system. And this is a nervous system that is able to expand the resources that you have at your availability. To create profitable business in a way that is easeful and anxiety free. This is what you’re going to learn inside of shameless sales.
[00:16:44] It is a six week group program that uses nervous system regulation, trauma healing, and a personalized sustainable step by step sales process to keep you confidently selling consistently. It’s not yet available, but it will be in the time being what I’m doing is I’m [00:17:00] creating kind of like milestone zero.
[00:17:03] Uh, in these podcast episodes and then milestone one instead of a free, free, free three day live event, right? So right now the best thing that you can do is jump all the way back and have a look at episode number 78. It’s called how to F up shame healing in business where you’re going to learn. Exactly what not to do over these next few weeks, even though it’s really, it’s like common advice that people give that’s actually so screwed up.
[00:17:32] Please go back and listen to this episode and share it with everyone that you know, because we need to make people stop doing this thing when it comes to healing shame. and healing the nervous system and building a thriving business. These really, really common approach completely annihilates creativity, productivity, and resilience.
[00:17:51] Um, but when we do what I’m suggesting instead, we’re able to find ease, creativity, and product. Like we, [00:18:00] when we do what I am suggesting instead, we can create, um, we can break cycles of self judgment. We can break cycles of emotional discomfort, and then we just create more fluidity in business and more fluidity in sales and better relationships and, and, and more profit, which is really, really, really nice.
[00:18:19] It’s a nice thing to have. Go ahead and find episode 78. I will pop the link down in the show notes and keep listening, keep studying. Keep exploring. I’ll see you on the next episode.