You want to double your income – and you want to do it sustainably, with a strategy that you are excited to execute, sales that feel organic and abundant – and without sacrificing your mental or physical health. This episode will teach you how.
By the end of the episode, you’ll have:
- Found the 1 simple understanding (that goes against common practice) that’ll shave years off of the therapy
- Understand the two steps that you need to take to make sales feel abundant, easy and double your income in this phase of your business
- Know how to stop worrying, working so hard or trying to figure things out and get things right.
Next episode – 82: Why typical ‘business strategy’ hasn’t work for you, and the ONE thing to do to solve it now (Trauma Healing and Nervous System Regulation for Entrepreneurs)
In this episode you’ll learn what will lead you to the important, and sometimes elusive ‘secret’ to your success.
In less than 20 minutes you’ll:
- Gain clarity on refining your content plan, mastering your sales script, and pricing your offers effectively by understanding the connection between shame, your nervous system, and business success.
- Learn practical strategies to release shame and past pain, allowing you to approach sales and business decisions with confidence, ease, and creativity.
- Discover the transformative power of integrating conscious awareness with unconscious processes, paving the way for a regulated nervous system and sustainable business growth.
TRANSCRIPT:
[00:00:00] you want more, but you want to do it sustainably.
[00:00:02] You want it to be easeful and you want it to be with a strategy that you are excited to execute and sales that feel organic and abundant and you don’t have to sacrifice your health for by the end of this episode, you are going to have shaved years off of the therapy that you’re doing using this one simple understanding. That goes against common advice. And you’re going to understand the two steps that you need to take to make sales feel abundant and easy and double your income in this phase of your business so that you don’t have to worry or kind of work so hard trying to figure things out and get things right.
[00:00:56] So your goal is to have simple, sustainable, at
[00:01:00] least 5, 000 US dollar months. Some of you are here because you’re, you’re kind of looking for, for that first, um, income bracket to kind of break through there. Maybe you’ve been trying to do it for a while. And some of you here because. It’s, you want more, but you want to do it sustainably.
[00:01:17] You want to do it simply. You want to, you want it to be easeful and you want it to be with a strategy that you are excited to execute and sales that feel organic and abundant and you don’t have to sacrifice your health for or your mental health for. The problem that we’re going to solve today is that, , you’re not at the income and ease that you desire yet.
[00:01:39] And there is an anxiety or overthinking or overwhelm that you feel when you work that perhaps It mirrors or is similar to an older anxiety that you may have. Maybe it’s an anxiety from the social anxiety from eight years ago, or maybe it mirrors the indecision that you had in
[00:02:00] about whether or not you should leave your relationship or maybe it feels like an incessant kind of there’s something wrong energy in your body.
[00:02:11] Um, that you, you actually can’t remember not feeling and you know that. What you need needs to go a little bit deeper than surface level. Just be consistent advice. You know that working on something more than just talking about the problem and shining light on it, it’s going to be most effective.
[00:02:31] And you’ve probably done some type of hypnotherapy or business coaching or a course on copywriting or talk therapy or, , energetic clearing. . And while a lot of what you’ve done in the past has been helpful, we’re just at that point now where we’re like, okay, cool. And what’s going to make this easier and what’s going to make this more effective and how am I going to get it done in the best.
[00:02:51] Simplest way it’s going to be cost effective. So what we’re doing here is for today, we’re going to look at the solution and this
[00:03:00] solution is quite literally going to shave years off of therapy and it’s going to double your income.
[00:03:04] And we’re actually going to be talking about one key thing. What is really important to note here is that there has to be inner work and outer work in order to learn, refine, and stay accountable. We are going to be using. Inner inquiry, as well as external action. The action is just as important as the inner inquiry, and the inner inquiry is just as important as the action
[00:03:34] Let’s look at these two steps. The first step is to cultivate. Loving awareness in the process of your self discovery. Hi, Freya for the guys. If you don’t know, this is Freya. She is my AI co host who is building her business alongside of you and asking all of the questions that you are already asking. Yep. You’re 100 percent right. And if I were [00:04:00] you, I would probably be rolling my eyes and I may have already disconnected from the podcast.
[00:04:04] What I mean when I say cultivating loving awareness, I don’t mean like put on insight timer and go like pick like a beautiful meta meditation, although that is very helpful sometimes. I mean something that is, it is a difficult process to master. This is one of the most advanced practices and it is the practice of.
[00:04:26] Going about your self discovery journey and your entrepreneurship journey as a process of benevolent self discovery. None of what we do, we do with the intention of fixing you, because you do not need to be fixed.
[00:04:42] Sometimes I have come into, and you probably have too, I have come into self improvement, self discovery, self development, entrepreneurship with this feeling that like there was something wrong with me and that I needed to kind of fix something inside of me in order to be
[00:05:00] successful. Right. And I’ve also come in to therapy sessions and with this energy of like, Oh, okay.
[00:05:07] Like I can fix this thing. If I can just fix this thing, if I can perfect the way that I respond to things, if I can just stay regular the way that I respond to things, then, you know, I’ll have like hacked the system and I’ll finally be easeful and well again. And I’m actually really curious if you would be willing to share, send me a DM.
[00:05:25] Have you ever gone in and just felt like there’s something that you needed to understand about yourself or to fix? And I actually, I stopped traditional talk therapy, years ago when I found, body based therapies, but I started again. Just to support myself during it was a preemptive measure to support myself during the transition moving back into Australia.
[00:05:48] And it was really curious because I noticed myself the other week I had a session and the energy in the session. I think it was a combination of what I was bringing and what my therapist was bringing was this
[00:06:00] energy of like Sheridan, you have this like thing that’s, that’s, that’s damaging you inside.
[00:06:05] You have this unconscious pattern that is causing you harm and we need to fix it, remedy it, become aware of it so that you don’t do this other dangerous thing. That could cause you more harm so that you don’t repeat past mistakes, right? And it’s felt like crap felt like absolute crap and Not only did it feel like crap, but it doesn’t actually work to, to get what you, to get you where you want, right?
[00:06:33] Because number one, it feels bad. And number two, now we have all of this energy of judgment and shame and resistance that we have to work through. Whenever I go into a scenario trying to fix something about myself, well now when we look at it from a trauma informed perspective, when we look at it from a shadow work perspective, when we look at it from the side Co logical perspective of how do I actually create change in individuals, [00:07:00] the best way to create change in individuals, the best way to create, change in habits, behavior, and identity is actually with loving awareness.
[00:07:07] This is seen in so many different studies. Jodi Spencer talks a lot about mind heart coherence, um, Buddhist studies as well, all types of trauma therapy. The very first step in actually creating any type of change is to stop trying to create some type of change. It’s to cultivate a loving awareness and a benevolent respect for what you’re currently doing.
[00:07:29] We are not going into any of this with the intention of fixing you. We go into this with the intention of understanding what your needs are and how we can support you, support your body, support your psyche, support your subconscious and support your nervous system to get those needs met. This is why the body based business strategy is 75 percent understanding your somatic blueprint, your somatic sales blueprint.
[00:07:54] What’s the best, what’s, what is your body and your nervous system need in order to feel comfortable making sales? [00:08:00] And then how do I apply that to my marketing sales and business strategy? The first thing we do is we cultivate a loving awareness. That’s number one. Then we actually need to learn how to, it’s what I call be on the edge of shame without being in it so that it can move through you slash dissipate and you can strengthen the part of you that witnesses it with loving awareness.
[00:08:23] So it’s not that we cultivate loving awareness and then we just are in that and we ignore all of the other. More uncomfortable parts. No, what we do is we use a somatic practice to notice shame or judgment come up and we actually evoke it. We use certain things to evoke it in a very safe way so that it has a container like it’s coming forward in the container.
[00:08:48] It’s coming forward into the realm of consciousness and then it can complete its cycle. Right. It can kind of move through you. It can dissipate. We can bring
[00:09:00] light and love to it. It sounds, that sounds very light and love, but that’s really what we are doing. We can bring enough conscious, loving, kind awareness and a lot of compassion or celebration to it that it.
[00:09:12] It loses a lot of its power and its grip on you. And we actually have to learn how to be and do that in the body. This is a physical thing. This is not a journal practice, although journaling can help, but it’s a, how can I, how can I feel the texture of that shame and the way that it shifts my shoulders and also feel the breeze on my face and just notice that and say, ah, yeah, that makes sense.
[00:09:42] And you’re welcome here. And with that information, I’m going to remember that the best way for me to build momentum in my business is doing XYZ. And we’re going to cover all the fat inside of unapologetic offer, creation, and shameless
[00:10:00] sales. I will be sharing more about unapologetic offer creation and shameless sales as we move through the podcast.
[00:10:06] And as we move through, , you’ll find on Instagram, if you’re on my email list, you’ll find it there. If you’re not, send me a message on Instagram so that you can get on the email list so that you can get all of this information. But before you do that, go ahead and download episode 20 82, because it’s the last episode that we did.
[00:10:26] And it’s called why typical business strategy hasn’t worked for you. And the one thing to do to solve it now, and what we’re doing is I’m going to help you identify what it is that you do actually need to move forward. You’re going to learn that that secret. To success that maybe a part of you thinks that you’re still kind of figuring out the episode is less than 20 minutes long and you’re going to gain clarity on refining your content plan and mastering your sales script and pricing your office effectively by understanding the
[00:11:00] connection between shame, your nervous system and business success.
[00:11:03] You’re going to learn practical strategies to release shame and past pain, allowing you to approach sales and business decisions with confidence, ease, creativity. And discover the transformative power of integrating conscious awareness with unconscious processes, paving the way for a regulated nervous system and sustainable business growth.
[00:11:21] To recap the two steps that we went through today. Number one is cultivating loving awareness. And number two is to learn how to be on the edge of shame without being In it so that you can pull your power back and you can access that calm, confident, creative, um, clear, bold, patient, passionate, purposeful CEO inside of you, because that’s, what’s going to make you the most money.
[00:11:47] And that’s, what’s going to bring the most ease, fun and abundance and just oomph to your life.