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How my client Alison grew her client base 500% in the biggest crisis of her life.
Entrepreneurship is hard. I never felt this more than when I was in depth of healing my Complex PTSD, unable to sleep at night, still figuring out how to make money online and completely swamped by sadness and shame.
Entrepreneurs, especially ones that want to feel embodied, aligned and healthy while their building their business (aka you and I) need more resources.
Entrepreneurs that have an experience of people pleasing, anxiety, depression or mental health struggles (aka you and I) need more resources.
The truth is, to access ease and freedom others do not it means we have to look at our hardships in a way that they won’t. It means we’re willing to find strength and opportunity where others only see hardship.
Which is MUCH easier said than done.
It’s also why I’m so proud of my client Alison, who increased her client and sales calls by 500% during one of the biggest crises of her life.
She inspired this episode: How to Make Money During Emotional Rollercoasters, where, in 20 minutes you willl learn:
The ESSENTIAL tool to use to make money during personal crisis
What to do (and what not to do) when your personal life takes leaks into business
How to structure your day if you’re worried ‘the other foot is about to drop’
Your next steps:
To increase your profit even during emotional rollercoasters, just like Alison, apply for Body Based Business where you’ll receive 75% somatic support and 25% strategic support to create sustainable, simple and easeful $5k months.
To make sure you’re a perfect fit, take 2 steps:
Step 1: You’ll start with The Embodied Entrepreneur a nervous system straining to increase profit and decrease anxiety as an entrepreneur
Step 2: Then you’ll schedule your Embodied Sales Call where you will use a 1:1 embodiment practice to create a 4-Step Body Based Blueprint to 5k Months. If your needs align perfectly with my expertise you’ll be invited to Body Based Business – the 6 month, 1:1 experience to simple, sustainable, $5k months.
TRANSCRIPT:
[00:00:00] In this episode, you are going to learn how my client, Alison, grew her client base by about 500 percent during one of the biggest crises of her life. And you’ll walk away by the end of the episode, the essential tool to use to make more money during any personal crisis, what to do and what not to do when your personal life begins, like the pain of your personal life starts leaking into your business and how to structure your day when you were worried that the food.
[00:00:44] The other foot is about to drop.
[00:00:51] So I want to tell you a little bit about,[00:01:00]
[00:01:00] okay. So let’s start at the beginning. Um, I’m going to share a little bit of background into how we got here and how I got to being able to give this advice. As some of you guys know, I am a trained and certified trauma therapist, and I’ve also been a lot been through a lot of. Really difficult, um, personal experiences.
[00:01:20] I was diagnosed with complex VTSD, um, and I really built my business in the epicenter of healing my complex VTSD, healing my pain with attachment, with people and money and all of these amazing things, all of these really painful things. I built my business while healing some of the most difficult parts of my life and, , during a pandemic, a large part of it was during a pandemic and also while living overseas and being very much alone.
[00:01:48] And so this advice is coming to you from that perspective of number one, being trained in trauma therapy and helping people become more resilient. I studied resiliency back when I was at [00:02:00] university. I studied it in the lens of communities. And it’s also coming from an experience of. Just personal experience helping myself and helping my clients because I think it’s really nice to think about the fact that, you know, people might build businesses when everything is going really well.
[00:02:18] And I think that’s what we would really ideally like to have is like, Oh yeah, I’m just focusing right now on building my business. But I think The, the reality is that most people are building businesses and I say building businesses because it takes a couple of years when we’re being honest with ourselves during times that are hard because you’re a human being and your life has a lot of ups and downs and you’re consistently riding the waves of different emotions.
[00:02:46] You’re growing, you’re having new relationships, you’re maybe moving, you’re dealing with health. I’m not sure either of your own or either of others. Maybe you were having a baby, maybe I don’t know, maybe you’re dealing with some mental health or some [00:03:00] neurodivergence, or maybe you’ve just had a massive life change and you’re kind of realizing that you’re not really sure what you want or what you want isn’t what you thought that you wanted.
[00:03:09] But. You and I are always dealing with all of these different kinds of personal crises in different senses. And so this episode is something that I want you to return to. And it feels like things are just kind of like very rollercoastery and a little less stable than what you thought. They would be at this time or what you really, really decide.
[00:03:30] So, the essential tool that you’re going to use during more of these rollercoaster moments is something that we call resourcing. And I’m going to get to that in a, in a moment and explain my perspective on resourcing. It’s very different to what other people might. Normally describe, but before that, I just want to take a moment to talk about what to do and what not to do when you notice that you are in one of these kind of moments where your personal life is taking, it’s asking a lot of you, , maybe you’re processing a lot.
[00:03:59] It’s [00:04:00] just asking a lot of time, energy and. And that’s leaking into your ability to be productive, make sales, feel confident in yourself and build your business. It’s very simple. The first thing is that a lot of the time when we’re dealing with these more difficult moments, the first thing we want to do is like, stop doing everything we want to pull away.
[00:04:19] We want to just focus on processing and, uh, While there is some intelligence behind that, in that, yes, you do need time and space to tend to your feelings, to tend to your emotions, to make the decisions that you need to make, to spend time with your family and loved ones, to go to the therapy, your therapist, to talk to your coach, to, you know, listen to music and do all the things that make you feel really good.
[00:04:44] What I want to articulate is that if you’re going to. Um, really look after yourself and also look after your business, and I’m going to encourage you to build in some structure. I don’t mean that you are going to force yourself and be
[00:05:00] mean to yourself and so that you can be disciplined. I mean that we are going to bring in structure and normalcy so that your body feels supported while you go through this difficult time.
[00:05:14] This is what Allison and I did. Allison came. Had something happened to her that I’m obviously not going to share, but it was something that it’s really big and it completely shook the foundations of her entire life. And we sat down and we had a call and she said, you know, how do I, how do I build my business while I’m dealing with this?
[00:05:38] Is everything changing? And we did two things. Number one, I sent her away to talk about resourcing and we’ll talk about that in a sec. And number two is that I said, we need to bring in some structure. Why? Because your body desires stability and things that are containers, it requires, it wants stability, [00:06:00] right?
[00:06:00] And so when we’re going through a personal crisis, what we usually don’t have is stability where, but your business can provide that stability. In fact, it needs to. to provide that stability. It needs to provide that normalcy. Your business needs to be a place where you can check in and you can put aside all of your pain, all of your heartbreak, all of your uncertainty.
[00:06:18] You can check it at the door. You can check into your business and there could be something there that is stable and that is going to support you. That’s what nervous system business is. That’s what body based business is. It’s going to be a safe haven for you. And so I want you to build some structure into your business.
[00:06:37] Now, in order to do that, what you might also have to do is to build some structure into your day where you do process. So you might sit down at your desk and be like, okay, cool. I’m going to focus on my business from 8am to 12pm. But when you sit down, you have, you can’t focus, you have brain fog and things feel difficult.
[00:06:55] Let me know if it’s ever happened to you. And what you’re going to do is [00:07:00] You’re going to lovingly create space either before you connect to work or After you connect to work where you promise that you will process all of the different things going on in your personal life. Now, it’s really important that you stick to this, even if you feel okay.
[00:07:20] If you make a promise to yourself that you are going to Process your emotions from 2 p. m. to 3 p. m. 2 p. m. comes around and you feel okay. So you think I might just watch Netflix instead. Then what you are doing is creating a system inside of your psyche. That tells you, Oh, when I say I’m going to do something, I don’t do it, which creates a lack of trust between you and all of your different parts.
[00:07:47] So what I need you to do is to create space, to process your emotions and stick to that space. Now that might mean that you process and you embody and you [00:08:00]
feel, Oh, I feel good. I feel resourced. I feel confident. I feel happy. I feel neutral. I don’t feel depressed. When you join body based business, you get a tool, which I call the emotional alchemy tool.
[00:08:14] And it was originally created to process difficult feelings, uncomfortable feelings. But if you promise yourself that you’re going to process your feelings from 2 to 3 p. m. or 2 to 2. 15 p. m. and 2 p. m. arrives and you feel really good, then you’re going to go into the toolbox and you’re going to use that same emotional alchemy tool so that you can increase your capacity to feel this pleasure and this neutrality or this okay ness even in one of the hardest parts of your life.
[00:08:44] And what that is going to do is it is going to make sure that you’re. body feels safe, allowing you to focus when it is time to focus because it knows that if it has a big emotion that it needs to process,
[00:09:00] you’re going to check in with it when you say that you’re going to check in with it and it can trust you to process that energy so that you can focus on your job at the time that you need to focus on your job.
[00:09:12] What we are doing is creating structure and trust inside of your system. inside of your subconscious so that you continue building your business so that your business can support you so that you receive income, so that you receive safety, so that you receive recognition, so that you receive purpose as you manage this big personal difficulty.
[00:09:34] And so the structure might actually mean Kind of like setting aside time. So saying it’s a container, right? It’s like the divide masculine container where you’re going to say, okay, I’m going to work from 8am to 12pm. And during that time, I’m going to have two client calls. Um, and I’m going to have one hour a day committed to connecting to other people.
[00:09:57] So doing marketing and visibility, and I’m going to have the
[00:10:00] other day committed to sales. So I might have a sales call or I might. You know, go and sell my things or I might work on my product or something. Now we have four hours of work done. Then I’m going to log off and I’m going to have lunch and then I’m going to process my emotions and in the evening I’m going to do something else that is required.
[00:10:17] You know, look after my kids or go out and if you’re me, you’ll go out dancing. . That’s what you’re going to do. What you are not going to do is just throw everything to the wind and throw away any structures, stability, or, , like routine or ritual, even though your big emotions might tempt you to do so, it’s going to serve you more in the long run to build structure in so that you continue growing your business and also process all of the big stuff that you have going on in your heart.
[00:10:48] So then we’re coming to. Resource.
[00:10:56] this is my co host, Freya is asking [00:11:00] questions that you are thinking, and we haven’t heard from her in a couple episodes, so I’m excited to share this episode with you, Freya, as you all build your business, um, even when life is hard, hey? So, yes, I’ve still, I’ve spoken about resourcing a little bit.
[00:11:17] Resourcing is literally life. I mean, if I could just get everyone, I got a message from a client the other day and she was talking about how one of the things that we discovered when we started, when we did her onboarding was that she really wishes that she had a higher libido. Now she’s joined body based business.
[00:11:33] We didn’t talk about this on our call, but we did find doing her onboarding. process, which is a process that all of my clients go through that takes a couple of hours. It’s very thorough. We make sure that we, um, your, that your body is being really supported through your lifestyle, through your diet, um, through different things, through energetic practices as you build your business.
[00:11:53] And so we did this onboarding and we found that her lack of libido was really affecting her overall [00:12:00] wellbeing, which was of course really affecting, uh, her, her business and her sales. And so. I gave her a couple of recommendations, very, very simple ones that she could do. She also, you know, has a full time job and all of these other commitments and is an artist.
[00:12:14] So she’s a lot of going on. And we checked in the other day, like two days ago, and she talked about how. She’s been doing resourcing and how it’s actually helped with her libido coming back. And I thought that was really really cool. So Libido is something sorry Resourcing is something that I definitely put off for a really long time and I really wish that I didn’t and now you know I just moved back to Australia.
[00:12:37] I left my home of over 10 years. This has been the hardest decision that I’ve ever made It’s been Quite scary coming back to a country where I don’t, where I do feel at home, but I don’t feel at home and just re establishing my whole life all over again, completely alone. It’s difficult. And I’ve been resourcing a lot and it’s made it really pleasurable and really, really fun.
[00:12:57] And I’m really enjoying it because of resourcing. [00:13:00] So, yes, resourcing. Right. Resourcing is… An important part of connecting with safety and befriending your body and it’s, and connecting with confidence and connecting with an regulated nervous system, that energy of, I can, I’ve got this. It’s safe to connect to other people.
[00:13:20] I am resilient. I am patient. I have clarity. I have perspective. I have confidence. I can be compassionate to myself and compassionate to others. It is the act of. Connecting to a resource and a resource is an object memory or sensation that helps us tap into an internal sense of safety and groundedness.
[00:13:40] When we pull on our resource, when we think of our resource or when we use our resource, our state shifts. So. The more resourced we feel, the easier we can deal with the challenges of entrepreneurship. So quick test, I want you to name three things right now that make you feel confident, that make you feel grounded and that [00:14:00] make you feel safe.
[00:14:01] So that for me right now, where I am in my phase of life without thinking about it too much, okay, here we go. Um, uh, connecting to my mom, my mom makes me feel. Really resourced. It’s really nice having her. She makes me feel like I can’t really fail anything. Um, the sun off the sun is just, I love the sun.
[00:14:22] It always lifts my mood. It makes me feel really confident. And my third would be, I really like, I really like connecting to, um, my client results that always makes me feel really confident in myself as a. As a practitioner, as a coach, and just as a human being, I really like reading those and celebrating things with my clients.
[00:14:44] Those are things that bring me resourceness. Okay. What are your three? Tell me what they are. Send me a message. I want to hear what they are. I really love learning people’s other resources. So yeah, the more resource we feel, the easier we can deal with all of the
[00:15:00] challenges of entrepreneurship and our personal life.
[00:15:03] And we just need to be You know, being a human is hard, entrepreneurship is hard, and if you’re here, you’re, you’re doing things that not many other people are willing to do, and that’s why you are going to create ease and freedom that they won’t. The truth is that entrepreneurs, especially Ones that want to feel embodied and aligned and healthy while building business, AKA you and I, we need more resources and entrepreneurs that have an experience of people pleasing or anxiety or depression or mental health struggles, AKA you and I, we need more resources.
[00:15:37] So. Your big hack, your big secret is to identify, see, we’ve just started with three, see if you can stretch it to 10 or the task that I gave my beautiful client, Alison, it was to identify 20 and then figure out how she would use three each day to do that while. Building your business, you need to identify these resources.
[00:15:59] So [00:16:00] happy end of the story, Alison created structure. We, she identified 20 different resources and then she’s, she’s been using three each day. That was a couple of weeks ago and she has completely booked out her group program. She posted it about it on Facebook, maybe like three times. Um she has had sales calls and clients calls.
[00:16:19] I completely fill up her calendar. And this is quite significant because this was the first time she’s actually launched her product. She had never, she didn’t have any marketing at all before. It’s all been like a little bit here and there of word of mouth. Um, so it’s the first time that she launched anything publicly and she has this massive personal client and she went from having just a couple of calls a week to being completely booked out.
[00:16:43] And the other day she was on call and I’m not saying this is like the ultimate thing, you know, her and I are going to look at how to. Do less time on zoom, but she was on calls for 11 hours because she had that many sales calls and that many people interested in joining her group program. And she’s just started the group program and she’s [00:17:00] already enrolling for the second cohort.
[00:17:01] So she’s had this massive, massive increase. In all of the people coming in ready to work with her during the biggest personal crisis of her life. And she’s still enjoying herself. She’s still happy. You know, she’s, she had a couple of, um, couple of days in the beginning where it was difficult to sleep, but now she’s back into a good sleep rhythm.
[00:17:20] She’s back. She’s eating well. She’s, she’s enjoying herself. She’s going out dancing on the weekends. She’s doing all the things that make herself feel really good going to church, you know, all that stuff that she really enjoys. And that’s. That’s what I want for you. So moral of the story is find spaciousness, find structure, commit to it and resource and resource yourself so that you, just like Alison, just like my beautiful client, Alison can increase your product even.
[00:17:49] Your profit, even during these emotional roller coasters. And if you’re really serious about increasing your profit, even during emotional roller coasters, just like Alison apply for buddy based business [00:18:00] where, which is my one on one six month coaching experience where you will receive 75 percent somatic support.
[00:18:07] And 25 percent strategic support to create sustainable, simple, and ease for 5k months, there are two steps that you need to take before you can apply for body based business to make sure that it is the perfect fit for you. And the step number one is to start with the embodied entrepreneur. This is a 90 minute nervous system training.
[00:18:27] It is completely free and it will help you increase your profit and decrease your anxiety. As an entrepreneur, as soon as you start watching it, step two is to then go ahead and schedule your embodied sales call where you and I will sit down in over zoom for 30 minutes and use a one on one. So you just, you and I embodiment practice to create a four step body based blueprint to 5k months.
[00:18:51] If your specific blueprint aligns with the specific things that I am very, very good at, then we will have a conversation about how you can join body based. [00:19:00] Business and start creating really simple, really easy, really sustainable income in your business. Anxiety free. See you on zoom. [00:20:00]
Embodied Entrepreneur: Anxiety-Free & Profitable Business By Healing Trauma With The Nervous System By Sheridan Ruth Dec 04, 2023