Sheridan Ruth

Building A Profitable Business Through Loneliness, Trauma Healing and Nervous System Dysregulation 

Listen Wherever You Get Your Podcasts

If you’ve ever felt paralyzed by life’s challenges, hindering your ability to sell and make money in your business, you’re not alone.

In this episode, we unravel a pattern that keeps us stuck—unable to embrace opportunities because they seem overwhelming. Learn how to break free from this cycle, regain control, and build a thriving business.


By the end of this episode you will know: 

  • The 3 steps to building a profitable business amidst loneliness, overwhelm, and exhaustion.
  • The power of “resourcing” to increase your capacity for handling life’s challenges, leading to sustainable income and business growth.
  • How to create a consistent, momentum-driven plan tailored to your nervous system, making business success automatic and easy – even when life feels like too much. 


Next step: 

Listen to 78:  Exactly how to f*ck up shame healing in business – Stress Relief, Nervous System and Trauma Healing for Profitable Business By the end of the episode you will know: 

  • The crucial link between shame, the nervous system, and your ability to build a thriving business.
  • How misguided approaches to shame can hinder creativity, productivity, and resilience, impacting your daily life and business success.
  • How to release the judgment associated with shame, opening doors to greater ease, creativity, and productivity in your life and business.
  • The most effective approach to breaking the cycle of self-judgment and emotional discomfort.
  • How to create a more fluid and enjoyable daily life, fostering better relationships, effortless sales, and enhanced ease. 

TRANSCRIPT:
[00:00:00] The reason that you are overstimulated is because you are holding too many of the things that you do not want to hold inside of this episode, you’re going to learn three steps to take to show up and still, even when life feels really, really hard, how to build a profitable business, even when you’re experiencing loneliness, even when you’re feeling, experiencing overstimulation, you’re overwhelmed and you feel at capacity and how to release all the things that you’re holding without being as Fluffy is just releasing it because you would have done that already if it was that easy This is a response to a phenomenon that I’ve witnessed in myself, a phenomenon that I’ve witnessed in clients and the community at large.

[00:00:54] And it is that so often the thing that we, like we’re feeling like we’re at capacity, like there’s

[00:01:00] just a lot going on. It just, everything just feels like too much. And the thing that we need in order for things to stop feeling like too much feels like it’s going to be too much in and of itself. Right.

[00:01:13] And so then we end up in this cycle where we can’t take that thing on because it feels like it’s going to be too much. So we stay where we are, which means that we don’t go and show up and do the money making activities inside of our business, such as selling because life feels really, really hard. And we feel like we can’t sell and then we don’t sell and then we feel bad about that and we don’t have income coming in.

[00:01:36] And then we just kind of snowball into disaster, right? My job is to help you break that pattern. This episode is going to help you identify the three steps to take to, to not let it snowball and to kind of witness and notice, okay, yeah, things are feeling really, really hot. I can’t, it doesn’t feel like I can show up and sell and make money right now.

[00:01:58] Um, because of X, [00:02:00] Y, Z. And so instead of allowing that to take over or instead of, Feeling pulled into that difficulty, uh. Um, I’m going to do something else so that I can take my power back, bring in income and actually feel supported by my business, because isn’t that the whole point we all got into this so that we could feel supported by our business, right?

[00:02:26] There are three steps to follow through on. If you would like to break this pattern when you were feeling overwhelmed, exhausted, really lonely, because you know, entrepreneurship is, it can be really lonely sometimes. Um. frustrated, helpless, any of these things, the very first thing that I want to encourage you to do is learn to resource.

[00:02:50] Resourcing is a practice that stems from all of the practices around somatic experiencing where we use [00:03:00] either an internal or an external It’s object or experience or sensation to give us a sense of confidence of neutrality of groundedness of I’m okay. When we resource our nervous system begins to regulate when we connect to a sense of I can do this, I’ve got this.

[00:03:20] When you use an internal resource, such as perhaps a memory or a mantra, or even just focusing on different sensations. Or an external resource, such as a conversation with a friend or your coach, or looking up at the sun or spending some time laying on the grass, you increase your capacity to hold what you are experiencing so that you can find more ease and then get back to productive, exciting actions that are going to move the needle forward in your business, such as selling, such as marketing, such as. Training your team member. Yes. Lots of things are going to be going on in your life, but

[00:04:00] because you’re so adept at resourcing and you have increased your capacity, you can still have sustainable income.

[00:04:07] Even when life is lifing, it’s always going to life. And we want to build businesses that actually have enough space inside of them. And we have enough space inside of ourself that. That remains a steady sense of security and income, even when life is going crazy, then using this newfound space and capacity and using other somatic tools that you can learn, you’re going to give your body, um, space, you’re creating space, you’re providing space to release the underlying root cause of your overwhelm of your discomfort for a lot of people.

[00:04:47] This is actually going to be shame, sadness, trauma, struggle. This is the deeper emotional work. This is, this is the deeper trauma healing.

[00:05:00] These are emotions that have come into your body because you’ve experienced consistent discomfort or a very large amount of discomfort in a period, in a short period of time, a traumatic event.

[00:05:11] or chronic stress over a long time that have been stored in your body. For some of you, that’s shame because, um, I don’t know, you were told that it’s like really gross if you are over a certain weight. And so you assimilated a lot of shame and, and now that’s stored in your system. And. And we need to move through that so that you feel confident, um, being on camera for some of you, that’s going to be shame around, you know, maybe you had some creative ideas when you were a little bit younger and somebody started bullying you because they didn’t like your artwork when you were 16 and you stopped painting for 10 years.

[00:05:50] So now the idea of going and sharing on social media is kind of scary, or doing a podcast is kind of scary because you don’t know, like, are they

[00:06:00] going to say something? For some of you, you’ve experienced, um, religious or spiritual bypassing that has made you feel like you need to be positive all of the time.
[00:06:08] And so whenever we’re actually touching on some of the more uncomfortable things, um,

[00:06:15] They’re never being digested in your system. They’re just sitting there. And we have Shame on top of them, so they’re just like amplified. And, oh my God, you’re holding a lot right now. You’re holding so much. So with this space, with this capacity. You can let it go. You can do what I call digesting. You’re taking the wisdom from it and you’re releasing the rest.

[00:06:43] You can do what we call alchemy, transmuting that discomfort into a bliss, pleasure, ease, wisdom, so that you spend more of your days feeling easeful. Yes, there’s drama going on. Yes, maybe things are tense in your relationship right now, but overall you’re [00:07:00] secure. You know how to find happiness. You know that it’s going to be okay.

[00:07:05] You can focus on all of the amazing things in your life and bring in more clients. The third step is to do this consistently with momentum, to follow a plan and to create a plan and to execute that plan in a way that makes sense for you, your nervous system, your lifestyle, your body, so that this becomes a practice and over time.

[00:07:29] Uh, it becomes automatic takes about 3000 repetitions of something for it to become embodied as an automatic, uh, route that the nervous system takes. So we need to have accountability and support to repeat these things consistently over time. It’s not enough just to listen to a podcast. This is amazing.

[00:07:50] I love that you’re here. You’re taking a really great first step, but we need to have a playground and a practice place and, um, accountability [00:08:00] to. To make this something that becomes automatic for us that we don’t have to think about and it becomes easy so that your business is going to support you no matter what’s happening in your, life.

[00:08:12] We’re going to do all of these three steps inside of shameless sales. Shameless sales. Is a six week group program that uses nervous system regulation, trauma, healing, and a personalized, sustainable step by step sales process to keep you confidently selling consistently. It’s currently not available, but it will be, it will be soon.

[00:08:34] And. What we’re doing is I am essentially making milestone number one or pillar one of the program as a free resource so that we can get as many people as possible healing shame, creating more capacity, increasing their income. We’re in this together, guys. So I’m going to be hosting a free event called the Unapologetic Offer Creation.

[00:08:58] Inside of this three [00:09:00] day live event, you are going to craft a sellable offer using nervous system science that makes offers magnetic. After that, you are going to have the opportunity to join shameless sales. But before any of it. You need to prepare or I’m encouraging you to prepare the recommended preparation for the event unapologetic offer creation is all of the podcast episodes that I’m recording at the moment.

[00:09:28] I’m structuring them in classes to support you in making sales that feel easy, abundant. That you feel confident executing, that you feel supported by your business. And so what I would recommend, if you haven’t already go back to episode number 78, it’s called exactly how to fuck up shame healing in business, where you’re going to learn about the crucial link between shame, the nervous system, and your ability to build a thriving business.

[00:09:56] How misguided approaches to shame can hinder creativity, productivity, and

[00:10:00] resilience impacting your daily business. And success, how to release the judgment associated with shame, opening doors to greater ease, creativity, and productivity. The most effective approach to breaking the cycle of self judgment and emotional discomfort and how to create a more fluid and enjoyable daily life, fostering better relationships, effortless sales, and enhanced ease.

[00:10:22] Episode number 78, you’ll find the link below. Get excited, put down on your calendar. Unapologetic graphic creation is coming. So is shameless sales.