To have the most aligned clients lined up ready to purchase your offer, your first step is to learn the nervous system science that makes offers magnetic.
Here’s the thing…
You’re SO excited to share your offer and you’re sure it’s going to be a hit!!! You hit ‘share’.
*crickets*
The silence hits like a soggy blanket slapping you in the face.
In today’s episode you’ll learn the 5 signs your offer is dripping in shame and repelling clients – through the lense of the nervous system.
As well as…
How to leverage nervous system science to create an irresistible offer that attracts the right clients effortlessly.
The mistakes I made (and regret) when trying to release shame and heal – helping you navigate your business journey more effectively.
Your next step:
Join Unapologetic Offer Creation – a free, 3 day live event where you’ll be walked through the exact process I use to teach my clients how to be unapologetic in their business and craft magnetic offers they love selling and are excited to execute, confidently and consistently.
You are going to learn:
– The proven strategy to create your offer that’ll have your ideal clients flooding your inbox and your stripe account rising.
– How to use your nervous system when pricing your offer that feels like honey dropping off your tongue, and your ideal clients are magnetised to.
– the ONE embodiment practice to sell your offer, easily and without feeling salesy
This even is for the service provider who wants to create to sell their offer in an unapologetic way using proven strategy, nervous system awareness and energy embodiment.
You’ll walk away with your BEST sellable offer, crafted using non-anxiety inducing proven strategies.
We will also be opening the doors to my new offer, Shameless Sales, where you will have the opportunity to secure an exclusive bonus.
Click the link below to register.
www.sheridanruth.com/shameless-sales
TRANSCRIPT:
[00:00:00] This is the nervous system science behind what you’re offer. Isn’t selling and where you may be repelling clients by the end of this episode, you will know the five signs your opera is dripping in shame and repelling clients. The nervous system response, making it hard to break this pattern.
[00:00:33] The common mistakes that we run into, I’ve done this as well when looking to sign more clients and how to craft a magnetic offer that uses nervous system science to bring the correct people in towards you.
[00:00:45] We’re going to get straight into the five signs to look out for as an entrepreneur that might tell us that your offer, your product or your service is kind of a dripping or just like Marinating in shame and as a result, repelling
[00:01:00] clients, number one, you feel really, really sure that the offer that you are creating is going to sell.
[00:01:11] You’re sure of it. But then when you post about it, there’s like, just nothing, nothing happens. And maybe you even come out of this and you’re like, well, I’m so confused. And there’s something like something must be wrong and there’s something to fix. This is number one. Number two, let’s say your business bestie just had their first successful launch or their most successful launch or your, I don’t know, the co coach inside of your program had an amazing launch and you’re witnessing it and you are feeling like you are behind.
[00:01:46] Or perhaps Sign number three, you find yourself consuming a lot of content, like little, you know, webinars or, um, a program or, I don’t know, reading a
[00:02:00] book or even having sessions with different healers and coaches and things. But you’re, and you’re investing in these things, but you’re viewing them and you feel bored.
[00:02:09] You walk away feeling like this thing didn’t actually teach me anything that I didn’t already know. Number four, you feel salesy when you sell and you have this basic underlying feeling of like, I don’t want to sell because I don’t want to come across as salesy. And I want to. Like provide a lot of value or something before I ask for something because I might be taking something from somebody if I sell.
[00:02:37] Number five, you worry about getting it right. And I’m realizing we actually are doing six today. Number six. So number five, yeah, you’re just like concerned about getting things right. Um, and picking the correct process, cooking the correct strategy, making sure that it all lines up. Number six, your jaw tenses up around sales conversations.[00:03:00]
[00:03:01] So. Inside of these things, you can see, I’m about to show you that there’s one thing is the event, such as your, your best friend, you know, making a lot of money on her launch or a webinar being held or. You launching something or the presence of a sales conversation, or the event might even be just lack of activity inside of your social media account or inside of your stripe account.
[00:03:35] That’s a neutral event, right? Then we have what your shame body makes it out to be. What your shame body, so the energy of shame that’s running through your nervous system. Make it out to be Ken will and often creates a nervous system freeze response. Your Shane body has pulled into your nervous system and it’s perceived there’s a danger.
[00:03:57] So it’s put you into a stress response and the one that it’s
[00:04:00] chosen because the stress response that most closely correlates with the. Emotion and the energy of shame is the freeze response. You procrastinate, you freeze, everything feels heavy. Um, you get into this, I can’t move forward energy. I feel stuck.
[00:04:14] There’s something wrong with me. It just, it just feels very difficult to get out of. And what happens is it stops you from moving forward to actually solve the problem in your business. So the event, lack of interaction, um, maybe you’re not happy with your income, um, lack of feeling. Confident in your sales process, lack of feeling confident in the systems inside of your business, lack of feeling confident inside of your sales conversations.
[00:04:41] Let me give you some examples of this. Number one, when you’re really sure that your offer is going to sell and it doesn’t. An example would be that this is the event you really feel confident that your offer is going to sell and then it doesn’t. Then your shame body latches on to what probably Possibly
[00:05:00] may be a really genuine need for clarity around what your audience needs.
[00:05:06] Your shame body latches onto this and creates brain fog and confusion and procrastination. Then your thoughts go to the place of, well, what will happen if this keeps going or is there something wrong with me? And because we’re in that space, now our energy is going to managing that instead of our energy going towards having conversations with your audience in a really clear and confident way, uh, which is going to give you the information that you need in order to create an offer that is going to sell in order to actually connect with your audience to understand what it is that, that they, that they need for you to sell.
[00:05:41] So that you can support yourself and do it in a way that is effortless and easy for you. Or another one, your business bestie has their amazing, has an amazing launch and you feel like you’re behind. So in this one, maybe you have a genuine desire to have a certain income level or to
[00:06:00] have, you know, 200 people in your lead magnet, but you’re, and your shame body kind of latches onto somebody else achieving.
[00:06:08] A similar desire, and then it uses that experience to reinforce your wounded inner child’s belief that there’s something wrong with you, which then pulls all of our energy into emotional regulation or into managing maybe some discomfort with your best friend. It pulls us into. Chaos, energy and trying to to control our emotions, energy instead of pulling us into the energy of, okay, I have this desire.
[00:06:38] What are the systems, what are the actions or what are the things that are gonna feel really fun and joyous to do inside of my business that are gonna pull my business fall bit number three. Okay, somebody launches a webinar or a series or something, um, and. That’s it. It sees it. That’s the event. At the same time, you have [00:07:00] this desire to have more income.
[00:07:02] Um, maybe you’re already feeling a lot of emotional discomfort and maybe what happens, well, maybe happening down below happens to a lot of us is that your shame body doesn’t actually believe that you are deserving of success. Success that is right at your feet. Fingertips, right, right at arm’s distance.
[00:07:20] And so when this masterclass or program or something is launched, even though it’s very similar to what you already know, what your shame body does, it gives you these thoughts, feelings, emotions, and impulses that make you put your time energy into this webinar. That you didn’t need so that you stay distracted so that you continue running the hamster wheel of learning one more thing, giving you really cheap dopamine that keeps you feeling busy.
[00:07:50] It keeps you feeling productive. It keeps you feel like you’re moving somewhere, but you’re actually avoiding the most important conversations that are going to give you information about how to serve your audience
[00:08:00] in a way that feels genuine and effortless to you. So the next one, okay, maybe you feel salesy when you sell and you feel like it’s taking from something.
[00:08:10] So in this one, we often see people who have, it’s like a very genuine need and desire for values and ethics. I. I, I fell into this one and I found this was a really genuine need. I have values and ethics, um, around my sales process. And what happened, what happened to me, what happens to a lot of you guys, my, you, my lovely listener probably is that your shame buddy latches onto this very genuine need for values and ethics in your sales process.
[00:08:39] And then it uses that to reinforce your wounded inner child’s belief that something is wrong from you. Well, wrong with you that there’s something not right, which then stops you from having the conversations in a way that feels embodied in a way that feels aligned in a way that feels authentic in a way that feels confident in a way that feels peaceful and
[00:09:00] easy and feels successful and correct inside of your body, which is what we need in order to understand what it is it that my body is.
[00:09:10] That my audience needs from me, how am I meant to serve and how am I meant to use my skills to serve in this world? The next one is that you worry about getting things right figuring out the answer making sure that it’s the best This might actually be that you have a real genuine need for feedback and recognition.
[00:09:30] We’re creators out here We actually need and it’s healthy to have Certain level of collaboration and feedback. You, I, I’m always talking to you guys about the podcast, not from a place of insecurity, but because this is a community, it’s a practice that we’re in together and I am here to serve you using my skills.
[00:09:49] So I want to have conversations with you. That is something that gives me life energy. That’s fun. We, we want this to be fun, light, and easy. And so you might have a genuine need for
[00:10:00] feedback and recognition and invitations, especially if you’re a projector in human design, like I am. And your shame body might latch onto this real genuine need and then propel you into this thought loop of perfectionism and, and procrastination.
[00:10:16] And then you end up hyper focusing on getting things right when it’s really not about that, even though your body. You may be struggling to believe this at times. You’re not in high school anymore, and there’s no test. And that’s going to be really scary for some parts of you, but it is essential that you understand that there’s no right way to do this.
[00:10:37] There’s only your way. I’ll say that again. There’s no right way to do entrepreneurship. There’s only your way. So we want to figure out what’s your best way. And we call this the semantic sales strategy. And you’ll be learning this when you join shameless sales. What’s your best way? To have sales
[00:11:00] conversations so that you can understand your audience and you can serve them in a way that feels aligned and effortless for you in a way that gives you life energy.
[00:11:11] Last one, number six, sneaky little number six, because apparently I can’t count your jaw tenses up around sales conversations. Now this one is probably that these conversations are new to you and newness equals uncertainty, which creates a fear response inside of your nervous system a lot of the time.
[00:11:29] And your shame body can latch onto that and augment that fear response, putting you into a freeze nervous system state. Sometimes what this is isn’t necessarily that this is activated by something that you’ve either done or haven’t done, but actually your nervous system is carrying the information from up to seven generations back behind you.
[00:11:51] And there are some of us whose ancestors have experienced a lot of pain and Unsafety, lack of safety around
[00:12:00] expression, around being creative, around being intuitive. So sometimes what happens is that your nervous system responds to a conversation about your gifts, your services, and your creation with this fear, because it’s just acting on outdated information.
[00:12:15] It makes harder to have these conversations. And that’s really important because we actually do need to have more of these conversations in order to prove to the body and to the nervous system that it is safe to express ourself. Now it’s safe to be creative. It’s safe to be intuitive. It’s safe to talk about money.
[00:12:31] It’s safe to have money, especially if you’re a woman. These, we need to have these conversations because when we have these conversations, we update the nervous system and say, okay, even though that wasn’t. Healthy and that was, sorry, even though that wasn’t helpful in the past, even though that could have caused us pain and lack of safety in the past, it is, it is now.
[00:12:52] And that’s actually how we do this intergenerational healing, which is going to take, you know, our society in a whole different, a whole different way.
[00:13:00] And that’s, I think really where we want to be going. Um, That’s a conversation for a different podcast. So those are kind of the, what’s happening behind the scenes, it’s the nervous system response that are leading to these symptoms.
[00:13:14] I want to share with you the The mistakes, my love, the mistakes that we make when we’re trying to release these things and trying to heal these things. Gosh, I Have fallen into these myself. I’m sure that you have. Let’s have a look and I’m not saying mistake like Like you’ve done something wrong.
[00:13:41] They’re just places where I think it’s less effective to focus our time and energy So number one, studying things a lot, like, you know, going down those deep rabbit holes where you get really obsessed with like human design or the gene keys or, uh, I don’t know, like. Words, ,
[00:14:00] copywriting, um, because you’re looking to kind of get it right.
[00:14:04] Right. And that’s not to say it’s not, it’s fun to study these things. I’ve studied a lot of these different things, um, and they have been very helpful. But there’s a difference when you do it from a place of I want to. figure this out so that I can get it right versus, Oh my God, I have so much abundance of free time, energy, et cetera, that, that I get to do this right.
[00:14:22] We want to, when we’re studying these things, we want to be in that place of overflow of abundance of, I get to do sit and not in the place of, I need to figure this out so that I can then achieve something. Usually when we’re in a place of, That we’re not coming from a super regulated place and it means we’re either avoiding something.
[00:14:43] It usually means we’re avoiding something. Um, avoiding something also appears, and this is a really common mistake, is taking time off to regroup. Obviously we need to rest. I’m a really big, uh, advocate for having a very, [00:15:00] very healthy Life outside of work, having a very fulfilling life outside of work and taking time to rest, I spend a lot of my time doing that and it’s really important.
[00:15:13] However, there’s a difference between doing it to satiate yourself versus taking time away so that you can avoid really important tasks that are actually going to increase the income in your business. Another mistake that we see, or that I see is. Attacking yourself, berating yourself, getting annoyed at yourself, telling yourself that you should have done this and you should have done that, and that you’re not good at this and this isn’t enough.
[00:15:41] It’s not nice. It’s not helping us get anywhere. Another mistake is that you focus so much on emotional regulation and convincing yourself that you’re not behind, or convincing yourself that it’s okay, or convincing yourself that it’s all going to work out, like you’re sitting and you’re visualizing a million dollars,
[00:16:00] and you’re like convincing yourself that it’s going to come there, That act is actually pulling you further into resistance.
[00:16:07] It’s pulling you further into resistance and further away from the natural flow of resources that exists when we’re all, when we’re working from a place of regulation. Um, and it’s also pulling your energy away from. The actions that might need to be done inside of your business so that it’s very, very easy for people to pay you.
[00:16:27] Another mistake that people make is thinking that everything needs to be complicated, that you need a funnel, that you need to do your website before you can raise your rates, that you need to have a webinar series, that you need to have a lead magnet. None of this stuff needs to be complicated. People have been making money.
[00:16:44] For a very long time, and it hasn’t been very complicated necessarily. Yes, there are things that we can add on. Yes, there are certain things we need to learn, but it doesn’t need to be complicated. No, it doesn’t need to be complicated. In fact, I would argue that you making it
[00:17:00] complicated is making it harder for people to pay you.
[00:17:03] Another mistake is doing so much talk therapy and affirmations to just like. Try and fix these feelings and change these feelings instead of perhaps focusing your energy on finding a body based sales strategy that works for you that sell an offer that sells and a way of executing that consistently.
[00:17:25] And confidently that feels correct and right. That’s what you’re going to be doing inside a shameless sales, by the way. Another mistake that people make is going really deep into pushing through and thinking that you can figure it out yourself. The truth is you can figure it out yourself. It might take you a lot longer, probably, or maybe you can’t, I don’t know.
[00:17:48] I don’t know. I can’t see the future, but I mean, I know that I couldn’t figure this out by myself. I know that I’ve, and I think most of my clients, we all need the support of another person’s nervous system to really help
[00:18:00] us tap into our gifts. Um I don’t believe in saying that nothing is possible, but I think that when you push through and you think that you can do everything by yourself from a nervous system perspective, that’s quite harmful and unfortunately not going to get you closer to what you really truly desire, especially if you’re here because you deep down you desire ease.
[00:18:27] You desire ease and you desire simplicity and pushing our way to money is going to mean that subconsciously we’re going to avoid money because we think that if we get it, then we’re going to have to continue pushing. That’s a podcast episode in itself. Another mistake that people make is focusing on upgrading your skills when actually so getting another certification, et cetera, when actually what you need is more confidence and experience in making sales.
[00:18:58] Making cells with confidence and [00:19:00] authority and regulation because when you do heal your shame body and when you do create your somatic cells blueprint in companion with a magnetic offer that uses nervous system science to bring the correct people to you, you share your offer and it receives that overwhelming response.
[00:19:17] It receives that high engagement, it receives sales immediately. You get to witness your best friends having a launch that inspires you and you get to go out with her and celebrate your achievements together. You get to walk away from every single thing that you invest your money in, whether it is education or getting your nails done or buying a new running jacket, to feel enriched and inspired and equipped with values that enhance your skills and enhance your authority.
[00:19:47] And selling feels ethical. It feels authentic. You genuinely believe in the value of your offer and its benefits for the customer and conversations just flow naturally.
[00:20:00] You trust your abilities and your decisions. You’re not worried about being perfect. Instead, you are focused on progress and improvement and you can feel it.
[00:20:08] It makes work easier. It makes you a happier person. So my dear listener, the reason your offer isn’t selling like hotcakes and other people don’t think it’s the best thing since sliced bread isn’t because there’s something wrong with you, your marketing, your sales, or even your morning routine. It’s because there was a part of you that thinks that there is something wrong.
[00:20:31] So many of my clients come to my work because they think that something is wrong. And through this work, we end up realizing how so damn right everything is with us. And it always has been. So you are in the right place. And yes, the idea of unapologetically claiming your desires for your work is scary.
[00:20:52] And it makes sense that the tension in your throat on a sales call is similar to the sensation you feel when your dad cuts you off during family lunch. [00:21:00] And it’s no wonder that it’s so hard for you to remember to eat lunch or take some days off without thinking about work, because you were taught that productivity equals success.
[00:21:11] And there’s nothing wrong with you. We can have everything right with us and also decide that we are ready to shift. So when you sit with me and the community that we create together inside of unapologetic offer creation and shameless sales, you will slowly begin to believe this too. You will begin to love the parts of you that you have disowned, and you will bring them forward into your work.
[00:21:35] You will learn to speak kindly to yourself and your creative ideas, believe in your own desires, and see how hard you’ve been on yourself all this time. You will learn to love the advantages of what you perceive as weaknesses. And use them to create an offer sales and marketing plan that reaffirms your innate goodness, creativity, and value.
[00:21:55] You will see how a lack of flexibility can equal easier decision making, how
[00:22:00] laziness can create simplicity and ease, and how self conscious can equal stronger boundaries and easier energy management. So to create an offer that is magnetic so that you have the perfect clients lining up to work with you.
[00:22:16] Your first step is to learn the nervous system science that makes offers magnetic by joining Unapologetic Offer Creation, a free three day live event where you will be walked through the exact process that I teach my clients how to be unapologetic in their business and craft magnetic offers they love selling and are excited to.
[00:22:35] Execute confidently and consistently. You are going to learn the proven strategy to create your offer that you’ll have your ideal clients flooding your inbox and your Stripe account rising. How to use your nervous system when pricing your offer so that it feels like honey dripping off of your tongue and your idle clients are magnetized to and the one embodiment practice to sell your offer easily and without feeling salesy.
[00:23:00]
[00:23:00] This event is for the entrepreneur that wants to sell their offer in an unapologetic way using proven strategy, nervous system awareness, and energy embodiment. You’re going to walk away with your best sellable offer crafted using non anxiety inducing proven strategies. Plus we’ll be opening the doors to my new group program, shameless sales, where you’re actually going to have the opportunity to receive a really awesome bonus.
[00:23:26] I will pop the link down below and it’s now open for you to register. See you in it.