Are you tired of fluctuating sales and burnout?
In this episode, we delve into a three-step body-based business methodology that will increase your sales without draining your energy. Understand the internal and external factors that contribute to sales, learn how to regulate your nervous system for increased magnetism, and discover the importance of healing trauma to break free from cycles of overwork and burnout.
By the end of the episode you’ll have:
Clarity on the internal and external elements driving your sales success.
Practical techniques to regulate your nervous system and amplify your confidence that you can apply today.
The key ways healing trauma can transform your relationship with work, leading to sustainable success and fulfillment.
Press play now to discover the three steps to consistent sales without burnout and pick one actionable insight to implement today for immediate results.
Recommended next episode: 66: Not Your Usual Goal Setting Advice. How To Build Financial Freedom with Trauma Healing, Nervous System Regulation and Stress Relief
Trauma, post trauma stress disorder, nervous system business coach, complex trauma stress disorder,
somatic trauma treatment, ptsd trauma triggers, how to heal emotional trauma, Business podcast, business podcast, women business podcast, startup business podcast, burnout, people pleasing, procrastination, overwhelm, female business podcast, embodiment, embodied, yoga therapy, sustainability in business podcast, spiritual business podcast soul minded business podcast, adhd, adhd in women
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TRANSCRIPT:
[00:00:00] Sheridan: Are you tired of cells going up and down and you feeling like you are spinning your wheels and burning out? We’re about to fix that. In this episode, we dive into a three step body based business methodology that will increase your sales without draining your energy. You will understand the internal and external factors that contribute to sales, and you will learn how to regulate your nervous system for increased magnetism.
[00:00:38] Plus discover the importance of healing trauma to break free from cycles of overwork and burnout. I’m going to take you through my three step body based business methodology, and I’m going to give you some action items and some reflections for each step so that you can increase your sales without increasing how much energy that you expend.
[00:00:58] Whenever a client comes to me, [00:01:00] one of the very first things that we need to understand is what are the things inside of their business that actually lead to income. And for some of you listening, you’re going to be pretty clear about what those things are.
[00:01:11] And for some of you, you’re going to be a little bit unsure, but regardless of where you are, there are both internal things and external things that create sales. So an internal thing is kind of, this is the, this is the primal body. This is the nervous. system. This is the nervous system science behind magnetism.
[00:01:29] We cover that, um, in one of some of the trainings that I do, but it’s kind of like, how is my nervous system interacting with other people and how do I create a sense of, um, confidence inside of my nervous system that evokes inside of other people, the trust of the clarity that they actually want to work with me or.
[00:01:48] Purchase something. This is for some of you, what you might call energetic. Some of you might call this mindset, but it’s whatever you do inside of your body that works. Basically. [00:02:00] Um, when you’re working with me, we amplify that to a hundred. We understand the depth behind it and like the depth behind it, the deep nuances of it, the, the little micro things that change and make it more effective or less effective.
[00:02:15] Um, And we go crazy on that. We amplify it. We turbocharge it and we leverage the hell out of it. So that, uh, making sales is so much easier for you. And we do that using some of these processes. So there’s an internal and there’s also an external, meaning there are external actions that you do, uh, or don’t do that end up leading to sales.
[00:02:38] I’m going So use the example of two clients for examples of what this external and internal might be. So client A, her external is, she’s really good at serving clients. She, so she, she knows that she always makes more sales when she focuses her energy on serving the clients. She, Get a lot of work through word of mouth, asking for referrals and proposals.
[00:02:59] [00:03:00] And inside of her body, it’s really about prioritizing sleep for her and having a great relationship to deadlines and staying in a place of excitement in a sense. But it’s a very, um, We had to get very clear about what level of excitement is helpful for her and what level of energy is helpful for her because sometimes it gets, um, to dysregulation.
[00:03:23] It’s so much, she’s so excited and people are drawn to that. But then if she lets it kind of topple over too much, she becomes exhausted. So that’s an example there of internal and external. Another example might be client B. So she, Externally, her marketing and sales process looks like she posts on LinkedIn.
[00:03:40] Uh, she does sales calls and she also goes to networking events internally. She really was looking to create space of, it’s, it’s like a element of equanimity of peacefulness. It can be very difficult for her to get there, but she notices that when she is in that very calm and grounded space, [00:04:00]that things tend to work out more in her Ironically, that’s really where she wants to be.
[00:04:06] It’s hard to get there and it’s where she wants to be. So we’ve done a lot of work inside of body based business, really setting herself, setting her up to be more in that space when she goes through her sales and marketing actions, such as LinkedIn sales calls and networking events, we, what we’ve done through client a and B is we’ve leveraged the internal And that has actually amplified the external, their strategy has been tweaked.
[00:04:34] It hasn’t been overly changed that may or may not be true for you when you’re inside of body based business. Let’s , go through the three steps of how you can take three steps for more consistent sales without the need. burnout. Number one, step number one is the body based business. Step one, which is regulate. So this is the in the moment regulation. And what I’ve done with both client A and B is [00:05:00] that we looked at what lifestyle things or habits were causing burnout.
[00:05:06] Burnout or causing energy to be depleted or causing kind of a sense of frazzleness. So for client a, it was that she was really struggling to sleep. There was some stuff happening around sleep. She couldn’t stay asleep. She couldn’t get to sleep. Um, she would sleep late and then fall back asleep. bad about it.
[00:05:24] So we really honed in on what are some things that we can do to make sure that she can sleep. Now when you’re working with me, we’re pulling on Ayurveda, we’re pulling on nervous system regulation, emotional alchemy, we’re pulling on coaching, we’re pulling on diet, we’re pulling on so many things because I have been practicing as a yoga therapist and meditation teacher and Ayurveda specialist and a trauma therapist and a business coach for a really long time.
[00:05:48] And lots of tools, but we really focused on sleep. And so we use different tools so that she could really focus on getting a really good circadian rhythm. For client [00:06:00] B It looked more like the way that her calendar was set up She knew what she needed to do to set her calendar up in a certain way But she just hadn’t been able to execute it and stay to the schedule that was supportive for her So we did some coaching around that And we also utilize different embodiment practices and breathwork practices so that in the space inside of her calendar, she wasn’t dipping into anxiety.
[00:06:24] And am I enough nurse? Rather, she was enjoying the space in her calendar, kind of basking it and reveling in it. Um, and then showing up with that sense of equanimity to the rest of her events. Step one is identify the proper profitable actions. If you’re not sure, work with me and I will help you. Um, if you’re not sure what your profitable actions are, we need to get really, really clear on those things. Otherwise that’s the way that we focus our energy basically make you not spin your wheels.
[00:06:53] Around those profitable actions, can you bring in some regulation, whether that is through lifestyle, diet, breathwork, [00:07:00] in the moment practices, um, journaling, uh, yoga classes, uh, shaking up and down, um, saying different thoughts to yourself, affirmations. Whatever they are that will bring you sent back to a space of calmness, of I canness, of I’ve got this, of I am here and I am present and I am love and I am awareness.
[00:07:21] Then the next thing is you’re going to go to step two, which is the healing trauma part of things. You may or may not resonate with the idea of having trauma, but you probably understand that you have certain unconscious patterns that are causing you pain that are keeping you in. Thought processes or actions or lack of actions that are causing you to overwork or to work with attention.
[00:07:49] For me personally, you know, that I’ve been on this really big journey of being okay with working less. Um, it really started about two years ago. I was struggling to not work on the weekends. Um, and [00:08:00] it was impacting my relationships cause I wasn’t really ever present and I never got a break from my own mind and you know, I, I, I would go to the I had to do a lot of trauma healing around what is my worth if I’m not producing, right?
[00:08:14] For some of my clients, uh, their healing trauma actually comes more around the stress cycles that are being held in their body that haven’t been completed. Burnout occurs when we, we have this energy that comes into our body through the place of emotions. A lot of the time. Through an experience that we have and we cannot regulate it in the moment.
[00:08:36] We cannot process it in the moment. This might just be something as I was, I had a conversation with my boss and I couldn’t say the thing that I wanted to say. So I kind of literally swallowed it, stored it down in the body and I haven’t actually looked at that. You know, that was six years ago and it’s kind of been influencing me for a while, but it did hurt me and I haven’t really looked at it or it might just be, I had a really overwhelming day, a lot of days in a row.
[00:08:59] You know, maybe [00:09:00] you’re working really long days for a couple of years and you just couldn’t really complete it and process it and everything just went into a blur. Um, maybe there was a really quite more pronounced event that left a mark on your psyche. And it doesn’t need to be anything that was big, maybe it was, or, you know, maybe you lost some money in some place or you saw your grandfather go bankrupt, but there’s something that’s occurred inside of you that is causing you pain.
[00:09:26] And it’s giving you this energy of like, I’m running to get somewhere, but I’m always kind of out of, I’m always just a little bit behind or I’ve got to run away from something. I’ve just got to keep going. Going if not, like if I stop, then I don’t know what will happen. And, and I don’t really know what this is going to look like.
[00:09:43] And maybe there’s a bit of fear, but there’s just something that’s happening in the body that is incomplete. And your response to that is, is working and never resting your mind. You’re never resting your body and never finding that place of surrender. And[00:10:00]
[00:10:00] that third place that you want to find. So we’re going to. Anchor into number two and you’re going to look at healing that trauma for some of you that for a lot of us, I recommend using body based practices. I’m a somatic practitioner. I will always use a body based practice, and we will use different tools to help you move that energy from the body, oftentimes without needing to return to the event or to think about it or to dwell on it, but rather allow that energy to be moved through the body.
[00:10:32] Then we complete the cycle, we heal the trauma, we integrate the wisdom, and we can move forward and we can find our new truth and our new action, which takes up to step three, step three is to anchor into and take action. So the question becomes what truth, action, identity, or habit do you want to build?
[00:10:49] To integrate. Do you want to be new? Do you want it to be okay that you don’t work a certain amount of time and you still find success? Are you trying to create a foundation where your work is [00:11:00] satisfying? Well, it might be scary to lean into doing less. It might be scary to look at the fact that you are worthy, no matter how much money you make.
[00:11:13] It might be scary to look at the fact and say you can be big and want to make lots of money and people will still love you, that you haven’t done anything wrong, that you are forgiven, that you are safe, that you are okay. But we need to anchor into so we find a somatic practice to anchor into and then we take action on that new thing
[00:11:37] and then we move forward. And we integrate that into our business strategy and we integrate that into our marketing strategy and we make sure it’s all set up and we use as many automated systems as we can so that our mind can relax. And that is your three steps to consistent sales. Pick one thing to do today.
[00:11:54] Walk away from this with one thing that you’re going to do today and practice that for a [00:12:00] week and let me know how it goes. Send me a message. I can’t wait to hear from you. Let me know, you know what you learn, what trouble you run into, why it’s easy, why it’s difficult.
[00:12:08] Now you can take this deeper by looking at your relationship with goal setting. I’m going to share with you something about goal setting that completely changed my life. I went from very stringently setting goals Uh, very ambitious ones and focusing very hard to get them done. And I also have struggled, um, not being able to set goals or feeling anxiety around goals or not being able to identify my desires and both sides of the pendulum were responses to pain and trauma that I have had and that I every day continue to just kind of work on through now.
[00:12:44] I’m going to share with you these little secrets that I had to figure out myself alone, blindly. You’re going to learn about goal setting from a trauma informed and nervous system. Friendly lens.
[00:12:55] You’re going to learn what to do. If you can’t feel into your desires for the future. [00:13:00] As well as how to set goals when you’re not motivated by them and the one unique way that you can stay motivated even when you’re not. This 10 minute episode is called Not Your Usual Goal Setting Advice. It is episode number 66 and you will find it down below in the show notes linked right up there for you.
[00:13:20] Can’t wait to hear from you. Let me know how this experiment goes.