Sheridan Ruth

Sheridan Ruth
Burnout Support ChatGPT

Not your usual niching advice for a profitable & anxiety free business – The Key To Profitable, Anxiety Free Business For Passionate Entrepreneurs

Month: February 2024

Listen Wherever You Get Your Podcasts

“I use a lot of different modalities so I don’t know how to blend them” – today you’ll learn the nervous system-friendly way to do so. 

By the end of the episode you’ll know: 

  • Hidden key signs you’re looking at niching through a dysregulated nervous system 
  • My personal story of niching and how healing trauma gave me confidence, clarity and creativity to find this very niche job 
  • How to work within your limitations, boundaries and things that give you the ick to save time and energy 

 

To feel settled into a niche that honours your uniqueness, and aligns with your zone of genius, your first step is to learn the nervous system science that makes your offers magnetic.  

 

Join Unapologetic Offer Creation – a free, 3 day live event where you’ll be walked through the exact process I use to teach my clients how to be unapologetic in their business and craft magnetic offers they love selling and are excited to execute, confidently and consistently. 

 

You are going to learn: 

  • The proven strategy to create your offer that’ll have your ideal clients flooding your inbox and your stripe account rising.
  • How to use your nervous system when pricing your offer that feels like honey dropping off your tongue, and your ideal clients are magnetised to. 
  • the ONE embodiment practice to sell your offer, easily and without feeling salesy 

 

This event is for the service provider who wants to create to sell their offer in an unapologetic way using a proven strategy, nervous system awareness and energy embodiment.

 

You’ll walk away with your BEST sellable offer, crafted using non-anxiety inducing proven strategies. 

 

We will also be opening the doors to my new offer, Shameless Sales, where you will have the opportunity to secure an exclusive bonus.

 

 Click the link below to register.

 

www.sheridanruth.com/shameless-sales

 

TRANSCRIPT:

 

[00:00:00] Hey Sheridan, I use a lot of different modalities, so I don’t know how to blend them and pick a niche. Today, we’re going to answer this question. By the end of the episode, you will know the hidden key signs that you’re looking at niching through a dysregulated nervous system. My personal story of niching and how healing trauma gave me the confidence, clarity and creativity to find a very purposeful, profitable and exciting and beautiful niche job within this work, how to work within your limitations, boundaries and things that give you the ick to save time and Energy.

 

[00:00:50] Getting right into it, here are some of the signs that you are looking at the idea of niching, of picking one person and one problem to solve through

 

[00:01:00] a dysregulated nervous system. You guys remember in episode 39, 241, I go through each of these different regulate, dysregulated nervous system states and how to know if you’re operating from them inside of your business in depth.

 

[00:01:15] Thank you to Sam who popped through this question on Instagram. So you’ll know that you’re looking through niching through a dysregulated nervous system if you tend to, if you were in a fight mode, if you tend more towards fight tendencies, you might be the person that criticizes other people a lot.

 

[00:01:39] About oh, this person said that niching has to happen. Um, and this person didn’t and If you go in like you cut you can be kind of mean a little bit sometimes Let’s just call it for what it is You kind of go and say oh like but then did you see that she wrote this and the way that she spoke about this isn’t congruent with that and This should

 

[00:02:00] be more nuanced like you can criticize other people and you might even talk to your friends about this and kind of criticize these people together Um, on the other hand of that, you might tend to criticize yourself.

 

[00:02:13] Ugh, if only I could get this right, if I X, Y, Zed that, if I had studied more, if I had chosen something else, um, yeah, like, I should be able to know this now. Something like that. You see, and the thing about self criticism is that it’s often kind of like this underlying track that’s playing inside of our mind that sometimes can be a little bit hard to Identify, but what will tell us that we’re probably being more critical to ourselves than is helpful is that we’ll feel a lot of tension in our body.

 

[00:02:50] Our body will kind of tense up because it’s in, if it is physiologically, it’s tensing to prepare to, to fight. Um, just so happens that [00:03:00] you’re finding yourself with your thoughts. It doesn’t feel very nice in a flight. Disregulated nervous system response. It’s, it’s like you’re running away and it’s a scattered energy.

 

[00:03:12] It’s like, Oh my God, I feel so overwhelmed. I have so many different ideas. I don’t know what to do. I have like post it note over here and post it note over there and Google knock there and like, it’s a lot of scattered energy. It’s a lot of overwhelm. It’s just feeling like it’s too much. And then usually avoiding running away.

 

[00:03:29] Uh, and this can be represented in quite literally just not. not logging on to do your work. Um, but maybe thinking about it a lot. It might not be in action but being in a lot of thought. It might be doing a lot of different like free trainings on niching or reading a lot of different books or just like filling yourself with information but not taking action and testing that niche for a couple of months or having conversations.[00:04:00]

 

[00:04:00] Um. It’s this energy that can be quite anxious and quite fearful based. And once again, this one’s a little bit. sometimes to recognize because we’ll just say like, Oh, I feel the anxious or I’m nervous about, or I’m worried about. And it’s almost normalized inside of our society to be in this overwhelmed space.

 

[00:04:21] Oh my God. There’s just so many things going on. And I’m just running from one thing to another. Um, but at the same as the other as fight. You’ll notice that there’s an underlying tension inside of your body. So you’ll feel really tired at the end of the day. Maybe you get some headaches. Maybe you, you, um, you, uh, what am I saying with your jaw?

 

[00:04:39] Like you, you bite your teeth, you grind your teeth and it hurts your jaw. Um, kind of frown a little bit. Uh, maybe you get really bad period pain because you’ve been in this state all month. Then we have freeze. Um, freeze is more of the energy of you just kind of do nothing. 

 

[00:05:00] Like. You just kind of collapse into immobilization, um, just, uh, it’s just, I can’t move forward.

 

[00:05:08] And so, it’s kind of like procrast it’s procrastination, um, but particularly on the things that are most important. So you still might be busy with other things, but you’re procrastinating the, the actual items, the niching items, the picking of a niche. You procrastinate the decision, you procrastinate actually having the conversations of building the program around it, of doing the marketing.

 

[00:05:32] A lot of people that I know who tend to freeze response will be really active for a couple of weeks and then they will just kind of go and want to move into a hole and say, um, I’m just going to take a little bit of time off, um, and then I’ll come back to it. This is a sign that you’re probably in a freeze response, or you’ll do something like, I’m just going to post content for a couple of months and then I’ll pick a niche.

 

[00:05:58] Like it’s fine, [00:06:00] but you’re focusing your energy on creating this content without purpose, without intentionality and without structure. It’s gonna, it’s possibly a way that you’re procrastinating. Then we have Fawn. So freeze and form are a part of the immobilization nervous system response, but Fawn is a little bit different to freeze.

 

[00:06:22] And it’s more that you do this thing where you appease, you people please. So it’s like, I just do the thing that I think that I should do, or I’ll just keep doing heaps of market research and looking at what other people want and just picking their ideas instead of asking myself what I really, really want.

 

[00:06:38] To do a couple of key components of all of these different dysregulated nervous system states that directly affect our ability to pick a niche that we’re in love with and that is profitable is self doubt, lack of creativity, and a lot of brain fog. Cause a lot being, not being like, there’s like a lot of [00:07:00] activity in your head, or you just can’t find the things in your head.

 

[00:07:04] So. There is one common thread that is running through all of your work that is going to lead you through to that niche, right? You have, um, if you, if you have a lot of different modalities, there is, there is a common thread that’s running through them that directly lines up with a problem. That somebody that you really want to serve is experiencing.

 

[00:07:28] Now what happens is that when we have a dysregulated space, we’re not accessing the creativity and the clarity and the perspective and the bird’s eye thinking that it’s necessary to find this common thread and to find the profitable offer and to find the thing that You’re excited to show up for every single day.

 

[00:07:53] This was the case for me when I started My niching journey. So for some of you [00:08:00] who don’t know yet, I was a yoga therapist for quite a few years and then I went online and I found myself being able to help people with a lot of different things.

 

[00:08:11] Um, and I had a lot of different ideas, right? I would kind of sit down and I would stare at all of these ideas. So mine was almost like this combination of a flat response and a foreign response. So I would have all of these ideas and I would do all of these changing. There were so many things. Um, and it was just so much.

 

[00:08:30] And then I would open the document and I would just be filled with brain fog. And I would just open Instagram instead and scroll for another 15 minutes. And I would like tell myself that I was being productive. But months later, I was still doing. Um, you know, and I think my work was always been very successful, but it was just, I was not where I needed to be.

 

[00:08:51] Um, and then I would go into this frustration responses, this fight response. I would be so critical of how other people were doing it. 

 

[00:09:00] And I would think, Oh, if I can just judge them enough, then somehow that will get me to my dreams. I had this weird underlying. Process that judging other people was a good way of spending my time.

 

[00:09:10] I spent a lot of time talking with friends as well, instead of about my ideas, instead of actually working on them and sharing with the world. And then I would get annoyed that I had so many ideas and that I wasn’t moving forward. And I would see certain things that other people were doing. And I would say, I don’t want to do that, but I would just bitch about it.

 

[00:09:30] Um, instead of just not doing moving forward and actually focusing on what I wanted to do. And when I did start making, when I did kind of start making some more moves and I put this, I put the, the actions that I talk, honestly, I took, I attribute them to the fact that I did a lot of deep trauma healing around being perceived, um, around what other people, might think of

 

[00:10:00] me, which is ironic considering what I’m about to say, but I think it reaffirms how these is a, this is a layered process.

 

[00:10:06] This is a step by step process. This isn’t a, you know, a quantum leap, although it is a quantum leap, but that’s a conversation for a different time. But I did a lot of work around, okay, one more one, how do I love myself? And. Am I worthy and deserving of love? And I healed a lot of inner child stuff around being perceived.

 

[00:10:29] And then, so I would start making action, taking action and I start niching and it was great. Got an audience. Good. Got some really awesome opportunities came in. That was amazing. Cool. And I would do this thing and I would just people please the audience. I had these people in front of me and I would just say what I thought that they wanted me to say.

 

[00:10:48] And I would just ask them what they wanted me to post about. And I just. It’s basically just was like, Hey guys, you know, what do you want? And I’ll create it. And I went into service mode, [00:11:00] which on one hand is very beautiful and I recommend it. But this wasn’t service mode out of overflow. This was service mode out of, I’m kind of scared that if I do quote unquote, the wrong thing, all of this is going to fall apart.

 

[00:11:16] So I was doing a lot of serving. I was creating a lot of content. I didn’t necessarily feel like the content was just overflowing from my wisdom. Um, it felt like a bit of a struggle and I would spend a lot of time hoping and trying to get things right. Um, and I was taking steps forward, which was amazing, but I was spending a lot of time in my head and it didn’t really feel like I was doing anything.

 

[00:11:44] Quite moving in a way that felt aligned with like my desires, to be honest, it felt like I should be moving quicker and I, and that was that feeling of, I should be moving quicker. It wasn’t in a limiting belief at that point. It was an [00:12:00] identification of no, there is something that’s going on inside that is stopping me from moving as quick as I could, or as I desire as is available to me.

 

[00:12:11] Um, so during that time I focus a lot on nervous system regulation using a basically a conversation with my body and looking at what am I putting into my nervous system and how is it responding to that and conversing with my body to understand nervous system regulation beyond just like do this type of breath practice.

 

[00:12:31] Although those things are really good and I do provide them to all my clients. It was a little bit deeper, a little bit more in communion with my body. And so because I was focusing so much on nervous system regulation, naturally, and same time I’m doing all of this trauma healing, naturally, what started to happen was I was starting to look at my business ideas with a level of creativity and intuition that I just didn’t have access to before.

 

[00:12:57] And so when I would have these

 

[00:13:00] conversations, uh, you know, at this point, I’m asking people for, for like, I’m having conversations about what do you want? How can I help you? Et cetera. I started to see that they needed help with something. And when I was in my client calls, I started to see kind of underlying threats.

 

[00:13:17] At this point I was serving numerous different clients. I still had some of my old just yoga clients. I had relationship anxiety clients. I had OCD clients. I had normal relationship, like relationship advice clients. I had money clients. I had clients who were working on their hair loss, their self image.

 

[00:13:34] I had clients who were working just on their confidence. And I had clients who. We’re starting to reach out to me for business support. And so I had all of these different clients from all of these different walks of life. And I was able to kind of begin seeing this common thread and simultaneously with this, I started to become more magnetic and I started to receive more invitations to help, but not in a way that it was like, how can you come serve me and I’ll [00:14:00] people please.

 

[00:14:00] And I have almost this codependent relationship with them. It was a true recognition. Now, Um, if you guys are into human design, I’m a projector and we really thrive off of recognition. And so what I was able to do was see how people recognize really my skillset. And then I was able to begin serving from overflow.

 

[00:14:24] I I started to then develop certain desires and limitations and needs around boundaries around time so that I had time for emotional processing. You know, I was still really in the depth of my complex PTSD. I had certain needs around privacy. I had, I’m a very, a very, very strong values and I’m very, very particular about those things.

 

[00:14:46] And so I had some very, very strong. Boundaries that I wanted to start putting around acting within my values inside of my business, things I wanted to do versus thing that I didn’t want to do. And these things before looked like

 

[00:15:00] limitations or reasons why I couldn’t have what I wanted. But when I started looking at it with a more regulated nervous system, without all of the gunk inside of my mind, uh, cleared up, I was actually able to create an offer.

 

[00:15:12] You’ve probably heard about it called body based business, which. Then propelled, I had a, I’ve had a full term, like a complete client roster for almost two years. No sales page. Cause I didn’t want to make one for this. There’s been no stress and complications. Um, it’s been, it’s been easy. You know, people are like, I don’t know if it can be this easy.

 

[00:15:34] Well, you know what? It actually can. Um, I’ve really enjoyed selling body based business and the product has evolved with its clients. It’s wonderful. And. Um, what’s happened is that it’s helped it’s come because I’ve seen the thread of my background in yoga therapy, my background as an entrepreneur, my background in trauma therapy and Ayurveda.

 

[00:15:57] Um, I decided that I wasn’t going to do anything that drains me. [00:16:00] I worked on the deep nervous system regulation that was stopping me from seeing how to get this out there. Um, on the trauma that was stopping me from being able to take consistent action. And I was able to position this. And look at, okay, what do people actually need?

 

[00:16:17] What are they excited to work on with me? Where do they recognize my skills? And then how do I want to get that out there and make it really, really easy for them to pay me? And you can learn this too. You can find and settle into this niche that honors your uniqueness, that aligns with your unique skills, and that is going to best be able to help people where they’re at.

 

[00:16:44] And the way that you’re going to do it is you’re going to skip a lot of the stuff that I had to go through because you’re going to join Unapologetic Author Creation. Where you’re going to learn the nervous system science that makes your offers magnetic. And that includes making your niche magnetic.

 

[00:16:59] This is [00:17:00] a free three day live event where you’re going to be walked through the exact process that I use to teach my clients to be unapologetic in their business and to create. Magnetic offers that it’s, they just love selling. They’re so excited to sell. They’re so excited to execute and they are able to do so with confidence consistently, when you walk away from the training, you will have your best sellable offer and it will have been crafted with non anxiety inducing and proven strategies.

 

[00:17:30] Additionally, you’re going to learn the proven strategy to create your offer that will have clients. Nope. Nope. Pause, pause, pause, pause, pause. This event is for the entrepreneur who wants to sell an offer in an unapologetic way, using nervous system awareness, using energy embodiment. And knowing that it’s going to fit within the market and be profitable at the end of a three day series.

 

[00:17:56] We’re also going to be opening the doors to my new offer, shameless sales, where you’re going [00:18:00] to have the opportunity to secure a very exclusive bonus. And I’m actually super excited about, cause I’ve never done anything like this before in a public way. So it’s like a group way. So it’s fun. You will find the link below to register and I cannot wait to see you at the event.

5 signs your offer is dripping in shame and repelling clients – Decrease Anxiety and Increase Income for Entrepreneurs

Month: February 2024

Listen Wherever You Get Your Podcasts

To have the most aligned clients lined up ready to purchase your offer, your first step is to learn the nervous system science that makes offers magnetic. 

Here’s the thing… 

 

You’re SO excited to share your offer and you’re sure it’s going to be a hit!!! You hit ‘share’.

 

*crickets*

 

The silence hits like a soggy blanket slapping you in the face. 

 

In today’s episode you’ll learn the 5 signs your offer is dripping in shame and repelling clients – through the lense of the nervous system. 

 

As well as… 

 

How to leverage nervous system science to create an irresistible offer that attracts the right clients effortlessly.

 

The mistakes I made (and regret) when trying to release shame and heal – helping you navigate your business journey more effectively.

 

Your next step: 

 

Join Unapologetic Offer Creation – a free, 3 day live event where you’ll be walked through the exact process I use to teach my clients how to be unapologetic in their business and craft magnetic offers they love selling and are excited to execute, confidently and consistently. 

 

You are going to learn: 

– The proven strategy to create your offer that’ll have your ideal clients flooding your inbox and your stripe account rising.

– How to use your nervous system when pricing your offer that feels like honey dropping off your tongue, and your ideal clients are magnetised to. 

– the ONE embodiment practice to sell your offer, easily and without feeling salesy 

 

This even is for the service provider who wants to create to sell their offer in an unapologetic way using proven strategy, nervous system awareness and energy embodiment.

 

You’ll walk away with your BEST sellable offer, crafted using non-anxiety inducing proven strategies. 

 

We will also be opening the doors to my new offer, Shameless Sales, where you will have the opportunity to secure an exclusive bonus.

 

Click the link below to register.

www.sheridanruth.com/shameless-sales

 

TRANSCRIPT:

 

[00:00:00] This is the nervous system science behind what you’re offer. Isn’t selling and where you may be repelling clients by the end of this episode, you will know the five signs your opera is dripping in shame and repelling clients. The nervous system response, making it hard to break this pattern.

 

[00:00:33] The common mistakes that we run into, I’ve done this as well when looking to sign more clients and how to craft a magnetic offer that uses nervous system science to bring the correct people in towards you.

 

[00:00:45] We’re going to get straight into the five signs to look out for as an entrepreneur that might tell us that your offer, your product or your service is kind of a dripping or just like Marinating in shame and as a result, repelling

 

[00:01:00] clients, number one, you feel really, really sure that the offer that you are creating is going to sell.

 

[00:01:11] You’re sure of it. But then when you post about it, there’s like, just nothing, nothing happens. And maybe you even come out of this and you’re like, well, I’m so confused. And there’s something like something must be wrong and there’s something to fix. This is number one. Number two, let’s say your business bestie just had their first successful launch or their most successful launch or your, I don’t know, the co coach inside of your program had an amazing launch and you’re witnessing it and you are feeling like you are behind.

 

[00:01:46] Or perhaps Sign number three, you find yourself consuming a lot of content, like little, you know, webinars or, um, a program or, I don’t know, reading a

 

[00:02:00] book or even having sessions with different healers and coaches and things. But you’re, and you’re investing in these things, but you’re viewing them and you feel bored.

 

[00:02:09] You walk away feeling like this thing didn’t actually teach me anything that I didn’t already know. Number four, you feel salesy when you sell and you have this basic underlying feeling of like, I don’t want to sell because I don’t want to come across as salesy. And I want to. Like provide a lot of value or something before I ask for something because I might be taking something from somebody if I sell.

 

[00:02:37] Number five, you worry about getting it right. And I’m realizing we actually are doing six today. Number six. So number five, yeah, you’re just like concerned about getting things right. Um, and picking the correct process, cooking the correct strategy, making sure that it all lines up. Number six, your jaw tenses up around sales conversations.[00:03:00]

 

[00:03:01] So. Inside of these things, you can see, I’m about to show you that there’s one thing is the event, such as your, your best friend, you know, making a lot of money on her launch or a webinar being held or. You launching something or the presence of a sales conversation, or the event might even be just lack of activity inside of your social media account or inside of your stripe account.

 

[00:03:35] That’s a neutral event, right? Then we have what your shame body makes it out to be. What your shame body, so the energy of shame that’s running through your nervous system. Make it out to be Ken will and often creates a nervous system freeze response. Your Shane body has pulled into your nervous system and it’s perceived there’s a danger.

 

[00:03:57] So it’s put you into a stress response and the one that it’s 

 

[00:04:00] chosen because the stress response that most closely correlates with the. Emotion and the energy of shame is the freeze response. You procrastinate, you freeze, everything feels heavy. Um, you get into this, I can’t move forward energy. I feel stuck.

 

[00:04:14] There’s something wrong with me. It just, it just feels very difficult to get out of. And what happens is it stops you from moving forward to actually solve the problem in your business. So the event, lack of interaction, um, maybe you’re not happy with your income, um, lack of feeling. Confident in your sales process, lack of feeling confident in the systems inside of your business, lack of feeling confident inside of your sales conversations.

 

[00:04:41] Let me give you some examples of this. Number one, when you’re really sure that your offer is going to sell and it doesn’t. An example would be that this is the event you really feel confident that your offer is going to sell and then it doesn’t. Then your shame body latches on to what probably Possibly

 

[00:05:00] may be a really genuine need for clarity around what your audience needs.

 

[00:05:06] Your shame body latches onto this and creates brain fog and confusion and procrastination. Then your thoughts go to the place of, well, what will happen if this keeps going or is there something wrong with me? And because we’re in that space, now our energy is going to managing that instead of our energy going towards having conversations with your audience in a really clear and confident way, uh, which is going to give you the information that you need in order to create an offer that is going to sell in order to actually connect with your audience to understand what it is that, that they, that they need for you to sell.

 

[00:05:41] So that you can support yourself and do it in a way that is effortless and easy for you. Or another one, your business bestie has their amazing, has an amazing launch and you feel like you’re behind. So in this one, maybe you have a genuine desire to have a certain income level or to 

[00:06:00] have, you know, 200 people in your lead magnet, but you’re, and your shame body kind of latches onto somebody else achieving.

 

[00:06:08] A similar desire, and then it uses that experience to reinforce your wounded inner child’s belief that there’s something wrong with you, which then pulls all of our energy into emotional regulation or into managing maybe some discomfort with your best friend. It pulls us into. Chaos, energy and trying to to control our emotions, energy instead of pulling us into the energy of, okay, I have this desire.

 

[00:06:38] What are the systems, what are the actions or what are the things that are gonna feel really fun and joyous to do inside of my business that are gonna pull my business fall bit number three. Okay, somebody launches a webinar or a series or something, um, and. That’s it. It sees it. That’s the event. At the same time, you have [00:07:00] this desire to have more income.

 

[00:07:02] Um, maybe you’re already feeling a lot of emotional discomfort and maybe what happens, well, maybe happening down below happens to a lot of us is that your shame body doesn’t actually believe that you are deserving of success. Success that is right at your feet. Fingertips, right, right at arm’s distance.

 

[00:07:20] And so when this masterclass or program or something is launched, even though it’s very similar to what you already know, what your shame body does, it gives you these thoughts, feelings, emotions, and impulses that make you put your time energy into this webinar. That you didn’t need so that you stay distracted so that you continue running the hamster wheel of learning one more thing, giving you really cheap dopamine that keeps you feeling busy.

 

[00:07:50] It keeps you feeling productive. It keeps you feel like you’re moving somewhere, but you’re actually avoiding the most important conversations that are going to give you information about how to serve your audience

 

[00:08:00] in a way that feels genuine and effortless to you. So the next one, okay, maybe you feel salesy when you sell and you feel like it’s taking from something.

 

[00:08:10] So in this one, we often see people who have, it’s like a very genuine need and desire for values and ethics. I. I, I fell into this one and I found this was a really genuine need. I have values and ethics, um, around my sales process. And what happened, what happened to me, what happens to a lot of you guys, my, you, my lovely listener probably is that your shame buddy latches onto this very genuine need for values and ethics in your sales process.

 

[00:08:39] And then it uses that to reinforce your wounded inner child’s belief that something is wrong from you. Well, wrong with you that there’s something not right, which then stops you from having the conversations in a way that feels embodied in a way that feels aligned in a way that feels authentic in a way that feels confident in a way that feels peaceful and

 

[00:09:00] easy and feels successful and correct inside of your body, which is what we need in order to understand what it is it that my body is.

 

[00:09:10] That my audience needs from me, how am I meant to serve and how am I meant to use my skills to serve in this world? The next one is that you worry about getting things right figuring out the answer making sure that it’s the best This might actually be that you have a real genuine need for feedback and recognition.

 

[00:09:30] We’re creators out here We actually need and it’s healthy to have Certain level of collaboration and feedback. You, I, I’m always talking to you guys about the podcast, not from a place of insecurity, but because this is a community, it’s a practice that we’re in together and I am here to serve you using my skills.

 

[00:09:49] So I want to have conversations with you. That is something that gives me life energy. That’s fun. We, we want this to be fun, light, and easy. And so you might have a genuine need for

 

[00:10:00] feedback and recognition and invitations, especially if you’re a projector in human design, like I am. And your shame body might latch onto this real genuine need and then propel you into this thought loop of perfectionism and, and procrastination.

 

[00:10:16] And then you end up hyper focusing on getting things right when it’s really not about that, even though your body. You may be struggling to believe this at times. You’re not in high school anymore, and there’s no test. And that’s going to be really scary for some parts of you, but it is essential that you understand that there’s no right way to do this.

 

[00:10:37] There’s only your way. I’ll say that again. There’s no right way to do entrepreneurship. There’s only your way. So we want to figure out what’s your best way. And we call this the semantic sales strategy. And you’ll be learning this when you join shameless sales. What’s your best way? To have sales

 

[00:11:00] conversations so that you can understand your audience and you can serve them in a way that feels aligned and effortless for you in a way that gives you life energy.

 

[00:11:11] Last one, number six, sneaky little number six, because apparently I can’t count your jaw tenses up around sales conversations. Now this one is probably that these conversations are new to you and newness equals uncertainty, which creates a fear response inside of your nervous system a lot of the time.

 

[00:11:29] And your shame body can latch onto that and augment that fear response, putting you into a freeze nervous system state. Sometimes what this is isn’t necessarily that this is activated by something that you’ve either done or haven’t done, but actually your nervous system is carrying the information from up to seven generations back behind you.

 

[00:11:51] And there are some of us whose ancestors have experienced a lot of pain and Unsafety, lack of safety around

 

[00:12:00] expression, around being creative, around being intuitive. So sometimes what happens is that your nervous system responds to a conversation about your gifts, your services, and your creation with this fear, because it’s just acting on outdated information.

 

[00:12:15] It makes harder to have these conversations. And that’s really important because we actually do need to have more of these conversations in order to prove to the body and to the nervous system that it is safe to express ourself. Now it’s safe to be creative. It’s safe to be intuitive. It’s safe to talk about money.

 

[00:12:31] It’s safe to have money, especially if you’re a woman. These, we need to have these conversations because when we have these conversations, we update the nervous system and say, okay, even though that wasn’t. Healthy and that was, sorry, even though that wasn’t helpful in the past, even though that could have caused us pain and lack of safety in the past, it is, it is now.

 

[00:12:52] And that’s actually how we do this intergenerational healing, which is going to take, you know, our society in a whole different, a whole different way.

 

[00:13:00] And that’s, I think really where we want to be going. Um, That’s a conversation for a different podcast. So those are kind of the, what’s happening behind the scenes, it’s the nervous system response that are leading to these symptoms.

 

[00:13:14] I want to share with you the The mistakes, my love, the mistakes that we make when we’re trying to release these things and trying to heal these things. Gosh, I Have fallen into these myself. I’m sure that you have. Let’s have a look and I’m not saying mistake like Like you’ve done something wrong.

 

[00:13:41] They’re just places where I think it’s less effective to focus our time and energy So number one, studying things a lot, like, you know, going down those deep rabbit holes where you get really obsessed with like human design or the gene keys or, uh, I don’t know, like. Words, , 

 

[00:14:00] copywriting, um, because you’re looking to kind of get it right.

 

[00:14:04] Right. And that’s not to say it’s not, it’s fun to study these things. I’ve studied a lot of these different things, um, and they have been very helpful. But there’s a difference when you do it from a place of I want to. figure this out so that I can get it right versus, Oh my God, I have so much abundance of free time, energy, et cetera, that, that I get to do this right.

[00:14:22] We want to, when we’re studying these things, we want to be in that place of overflow of abundance of, I get to do sit and not in the place of, I need to figure this out so that I can then achieve something. Usually when we’re in a place of, That we’re not coming from a super regulated place and it means we’re either avoiding something.

 

[00:14:43] It usually means we’re avoiding something. Um, avoiding something also appears, and this is a really common mistake, is taking time off to regroup. Obviously we need to rest. I’m a really big, uh, advocate for having a very, [00:15:00] very healthy Life outside of work, having a very fulfilling life outside of work and taking time to rest, I spend a lot of my time doing that and it’s really important.

 

[00:15:13] However, there’s a difference between doing it to satiate yourself versus taking time away so that you can avoid really important tasks that are actually going to increase the income in your business. Another mistake that we see, or that I see is. Attacking yourself, berating yourself, getting annoyed at yourself, telling yourself that you should have done this and you should have done that, and that you’re not good at this and this isn’t enough.

 

[00:15:41] It’s not nice. It’s not helping us get anywhere. Another mistake is that you focus so much on emotional regulation and convincing yourself that you’re not behind, or convincing yourself that it’s okay, or convincing yourself that it’s all going to work out, like you’re sitting and you’re visualizing a million dollars,

 

[00:16:00] and you’re like convincing yourself that it’s going to come there, That act is actually pulling you further into resistance.

 

[00:16:07] It’s pulling you further into resistance and further away from the natural flow of resources that exists when we’re all, when we’re working from a place of regulation. Um, and it’s also pulling your energy away from. The actions that might need to be done inside of your business so that it’s very, very easy for people to pay you.

 

[00:16:27] Another mistake that people make is thinking that everything needs to be complicated, that you need a funnel, that you need to do your website before you can raise your rates, that you need to have a webinar series, that you need to have a lead magnet. None of this stuff needs to be complicated. People have been making money.

 

[00:16:44] For a very long time, and it hasn’t been very complicated necessarily. Yes, there are things that we can add on. Yes, there are certain things we need to learn, but it doesn’t need to be complicated. No, it doesn’t need to be complicated. In fact, I would argue that you making it

 

[00:17:00] complicated is making it harder for people to pay you.

 

[00:17:03] Another mistake is doing so much talk therapy and affirmations to just like. Try and fix these feelings and change these feelings instead of perhaps focusing your energy on finding a body based sales strategy that works for you that sell an offer that sells and a way of executing that consistently.

 

[00:17:25] And confidently that feels correct and right. That’s what you’re going to be doing inside a shameless sales, by the way. Another mistake that people make is going really deep into pushing through and thinking that you can figure it out yourself. The truth is you can figure it out yourself. It might take you a lot longer, probably, or maybe you can’t, I don’t know.

 

[00:17:48] I don’t know. I can’t see the future, but I mean, I know that I couldn’t figure this out by myself. I know that I’ve, and I think most of my clients, we all need the support of another person’s nervous system to really help

 

[00:18:00] us tap into our gifts. Um I don’t believe in saying that nothing is possible, but I think that when you push through and you think that you can do everything by yourself from a nervous system perspective, that’s quite harmful and unfortunately not going to get you closer to what you really truly desire, especially if you’re here because you deep down you desire ease.

 

[00:18:27] You desire ease and you desire simplicity and pushing our way to money is going to mean that subconsciously we’re going to avoid money because we think that if we get it, then we’re going to have to continue pushing. That’s a podcast episode in itself. Another mistake that people make is focusing on upgrading your skills when actually so getting another certification, et cetera, when actually what you need is more confidence and experience in making sales.

 

[00:18:58] Making cells with confidence and [00:19:00] authority and regulation because when you do heal your shame body and when you do create your somatic cells blueprint in companion with a magnetic offer that uses nervous system science to bring the correct people to you, you share your offer and it receives that overwhelming response.

 

[00:19:17] It receives that high engagement, it receives sales immediately. You get to witness your best friends having a launch that inspires you and you get to go out with her and celebrate your achievements together. You get to walk away from every single thing that you invest your money in, whether it is education or getting your nails done or buying a new running jacket, to feel enriched and inspired and equipped with values that enhance your skills and enhance your authority.

 

[00:19:47] And selling feels ethical. It feels authentic. You genuinely believe in the value of your offer and its benefits for the customer and conversations just flow naturally.

 

[00:20:00] You trust your abilities and your decisions. You’re not worried about being perfect. Instead, you are focused on progress and improvement and you can feel it.

 

[00:20:08] It makes work easier. It makes you a happier person. So my dear listener, the reason your offer isn’t selling like hotcakes and other people don’t think it’s the best thing since sliced bread isn’t because there’s something wrong with you, your marketing, your sales, or even your morning routine. It’s because there was a part of you that thinks that there is something wrong.

 

[00:20:31] So many of my clients come to my work because they think that something is wrong. And through this work, we end up realizing how so damn right everything is with us. And it always has been. So you are in the right place. And yes, the idea of unapologetically claiming your desires for your work is scary.

 

[00:20:52] And it makes sense that the tension in your throat on a sales call is similar to the sensation you feel when your dad cuts you off during family lunch. [00:21:00] And it’s no wonder that it’s so hard for you to remember to eat lunch or take some days off without thinking about work, because you were taught that productivity equals success.

 

[00:21:11] And there’s nothing wrong with you. We can have everything right with us and also decide that we are ready to shift. So when you sit with me and the community that we create together inside of unapologetic offer creation and shameless sales, you will slowly begin to believe this too. You will begin to love the parts of you that you have disowned, and you will bring them forward into your work.

 

[00:21:35] You will learn to speak kindly to yourself and your creative ideas, believe in your own desires, and see how hard you’ve been on yourself all this time. You will learn to love the advantages of what you perceive as weaknesses. And use them to create an offer sales and marketing plan that reaffirms your innate goodness, creativity, and value.

 

[00:21:55] You will see how a lack of flexibility can equal easier decision making, how

 

[00:22:00] laziness can create simplicity and ease, and how self conscious can equal stronger boundaries and easier energy management. So to create an offer that is magnetic so that you have the perfect clients lining up to work with you.

 

[00:22:16] Your first step is to learn the nervous system science that makes offers magnetic by joining Unapologetic Offer Creation, a free three day live event where you will be walked through the exact process that I teach my clients how to be unapologetic in their business and craft magnetic offers they love selling and are excited to.

 

[00:22:35] Execute confidently and consistently. You are going to learn the proven strategy to create your offer that you’ll have your ideal clients flooding your inbox and your Stripe account rising. How to use your nervous system when pricing your offer so that it feels like honey dripping off of your tongue and your idle clients are magnetized to and the one embodiment practice to sell your offer easily and without feeling salesy.

[00:23:00]

 

[00:23:00] This event is for the entrepreneur that wants to sell their offer in an unapologetic way using proven strategy, nervous system awareness, and energy embodiment. You’re going to walk away with your best sellable offer crafted using non anxiety inducing proven strategies. Plus we’ll be opening the doors to my new group program, shameless sales, where you’re actually going to have the opportunity to receive a really awesome bonus.

 

[00:23:26] I will pop the link down below and it’s now open for you to register. See you in it.

 

Tangible & Effective Ways to Heal Shame, Decrease Anxiety and Increase Income for Entrepreneurs 

Month: February 2024

Listen Wherever You Get Your Podcasts

Entrepreneurship doesn’t need to be this hard. 

 

Sales can feel easy (not icky). What you’re doing IS enough, and you can stop worrying about what the people think while still increasing income by 150%. Even when it feels hard. 

 

When I started as an entrepreneur (I was selling hats! Way back before getting certified as an Integrative Somatic Trauma Therapist) I fell into all the trap of thinking I had to be SUPER resilient, and manage all this stress, or find the right way to do sales, it felt HARD. 

 

When I found the coaching industry, I was sold this idea that I had to fix something about myself or I might never be successful (gloom and doom marketing). 

 

Now, hundreds, of clients coached, thousands of hours of coaching in my past, and a deeply soft and regulated nervous system, I’ve come to realise it doesn’t have to be so hard. 

 

It’s our shame-body that’s convincing us it ‘should be’ – keeping us running around like energiser bunnies just trying to ‘reach the next goal’. 

 

So, in today’s episode of Embodied Entrepreneur, you’ll learn 4 Tangible & Effective Ways to Heal shame, Decrease Anxiety and Increase Income. 

 

You will: 

  • Uncover 4 common symptoms of shame appearing in business
  • Learn 3 powerful somatic resources to unblend from shame and bring confidence and magentism into your business strategy.
  • Develop a business strategy aligned with your values and nervous system science to create magnetic offers and sales that resonate with your audience.

 

Reclaim your magnetism, ease and authenticity. Press play. 

 

Recommended episodes: 

80: How to magnetize clients to you – Trauma Healing, Nervous System Regulation for Anxiety-free and Profitable Business  

 

 

83: Shave Years Off Of Therapy & Double Your Income with Somatic Trauma Healing, Business Strategy and Nervous System Regulation

 

TRANSCRIPT:

 

[00:00:00] Today, You’re gonna discover exactly how to heal shame

 

[00:00:02] I’m going to go through four common ways that shame Shows up in your business three ways that you are going to use somatic and trauma involved healing techniques and tools to heal that shame inside.

 

[00:00:33] And then each shame symptom is going to have at least one business strategy suggestion and change that you can make today to increase your income in your business. Welcome to class guys. As you know, we are preparing for unapologetic offer creation and shameless sales. And doing that, we’re doing a free little mini class series.

 

[00:00:55] We’re covering up how to use shame healing to create magnetic offers and

 

[00:01:00] a share. A sales strategy that leverages your somatic needs, understands and takes into account your past trauma and uses nervous system science to create something that is effective and that you are excited to show up and execute consistently and confidently.

 

[00:01:17] This episode answers the question of, okay, so I know I need to heal shame. I know that healing shame is going to make me more magnetic. It’s going to bring. More ease into my life more clarity and stillness into my thoughts and it’s gonna increase my income But how do I do it

 

[00:01:35] Sheridan: so we’re going to go over four symptoms of shame and then four steps to Use somatic healing to heal shame and integrate that into your sales, marketing, and business strategy.

 

[00:01:47] To begin with, we need to understand that if we were toxically shamed by the many, many, many, many, many ways in. That humans, particularly parents dose

 

[00:02:00] out toxic shame to their little lumps, such as you’re a naughty boy, you’re, you did this wrong. Um, you’re, you’re bad. Don’t be so rotten. You’re a spoiled rotten, things like that.

 

[00:02:12] We will manifest that experience inside of ourselves. So inside of our biology, we will manifest and we will internalize a sense that we are quite literally bad meat. Those are Peter Levine’s words, not mine. Um, he’s a really, really wonderful leader of nervous system healing. But essentially what happens is we, we receive this, this, these messages of like, Oh, you’re a naughty boy.

 

[00:02:36] Don’t be such a bad girl. Um, things like that, et cetera. We internalize that to mean that we’re bad. We’re bad meat means that we grow up thinking that we’re distasteful or disgusting or worthless or not worthy of something good. And we bring that wiring into our nervous system. With enough time, that wiring that’s inside of ourselves, it

 

[00:03:00] actually, it’s It starts influencing our movements and our body postures, how our muscles, our meat sense the living world and respond to it.

 

[00:03:10] So we’re holding that pattern inside. And then without even realizing we’re actually expressing out into the world that we are rotten and we are bad and we are undeserving of anything good and whole. There are certain things that we need to do to actually heal this toxic, um, kind of rottenness and it’s something that many people struggle to heal.

 

[00:03:33] It’s very, very nuanced. It’s one of the harder things that I I think it’s quite elusive in that oftentimes we don’t know that we, that we need to address it. We, we end up addressing kind of like the on top things that, Oh, um, you know, uh, my perfectionist or the on top things of like, eh, like I’ll just like perf, uh, I’ll either address my perfectionist or I’ll perfect my, my launch plan, right?

 

[00:03:58] If I can get this right, then [00:04:00] I won’t have to really sit with the fact that I think that I’m kind of, there’s something wrong with me. Um, or if I can heal my perfectionist that I won’t have to address. The fact that deep, deep down below that, I have this feeling that there’s something wrong with me. And so even though we have the perfect launch plan, and even though we have a lot of awareness around the perfectionist, your body is still holding this pattern and it’s still acting in ways that other people’s nervous systems are understanding, um, is quite.

 

[00:04:29] As, as if there’s something wrong with you. They’re kind of picking that up because it’s kind of what you’re putting out and you’re not aware of it. Um, so we’re gonna, we’re gonna, we’re gonna work on fixing, not fixing that today. Today we’re going to work on bringing a little bit more love and ease and celebration and an apologetic.

 

[00:04:49] Beingness so that you can love yourself a little more. Like actually appreciate yourself and you can flow through night through life with a little bit more [00:05:00] ease. And then you can also just have more profit and have more money and have a sustainable business that you feel like has your back

 

[00:05:08] what we need to do is we need to. build the capacity within our nervous system to feel that disgust that that self disgust that we have without letting it consume us with harmful thoughts and without letting it expose us to more toxic shame. A lot of what people do when I’ve spoken about this in prior episodes is they address shame by kind of like.

 

[00:05:31] Going into the shame, processing the shame, and sometimes it feels guilt. Sometimes it’s like self judgment of like anger and anger towards yourself. And they kind of like, Oh yeah, like, like process it, feel it, um, focus on it. And there are times for that type of technique, but sometimes. Um, there are times where it’s actually more supportive to build the capacity to witness it without going into it, because if we go into it, um, we actually end up creating more of it and we end up in this 

 

[00:06:00] vicious cycle.

 

[00:06:02] But if we don’t allow, we don’t build the capacity to witness it, allow it to be there and respond in a different way, we also allow for that visual psych vicious cycle to work on autopilot, right? When we live. from a perfectionist or from self judgment or from wanting to fix ourselves or, or from wanting to be a certain way or control how other people perceive us or make sure that we, we, we make the right amount of money on that product or, or if we don’t, we’re a failure or, or something like that, when we live from that place, this pattern of.

 

[00:06:41] of survival oriented living just becomes rampant and it, it breeds more mental illness, more chronic, um, pain, more fatigue, more brain fog, more judgment towards each other’s and all of these crises that we’re experiencing in our

 

[00:07:00] society today. And so today my goal for you is to help you begin. Developing a capacity to be with the level of sensation that disgust has that shame also holds, but really focused on your ability to do so without feeling overwhelmed, without buying into the stories of shame.

 

[00:07:24] And the way that we do that is we build resources and capacity. And now inside of unapologetic offer creation and really truly insight deeply inside of shameless sales, we, we go into like. The nitty gritty of how, uh, you know, they’re, they’re live offerings. I’m actually on a zoom call with you and I actually get to teach you in a way that I just can’t in a podcast.

 

[00:07:45] These are tools that are just not. Um, really made to be taught in a podcast, but I’m going to do my best here today. And I want you to really try and apply as much as you can because it’s going to, it’s going to support you, send it to a friend, um, as a [00:08:00] support them as well. So the way that we build our capacity and resources by resourcing, what’s resourcing

 

[00:08:11] resource, a resource is anything that gives you a sense of empowerment, capacity, strength, clarity, groundedness, and safety. And there are three particularly effective resources for shame or for disgust. We’re going to be focusing on them. This is based on latest neuroscience and studies, um, by people such as Peter Levine, who’s at Levine, Russell Levine, Stephen Porges, and Brene Brown.

 

[00:08:39] And what I’m going to invite you to do is to Orient to each of one in a way that makes sense to you and I’m going to give you some suggestions. So I’ve chosen four different symptoms of shame or guilt and then I’m going to tell you what the corresponding resource would be. There’s

 

[00:09:00] three main ones and give you an example of how to resource.

 

[00:09:04] To that specific one, and then we’re going to, I’m going to give you one suggestion for how you may apply that, what you learn in that process to your business strategy. So we’re doing once again, 75 percent in a work and 25 percent out of work, 75 percent somatic keeling and 25 percent business strategy.

 

[00:09:23] That’s the body based business way. So one of the symptoms of shame might be that you, or like of acting or operating from the shame body might be that you’re noticing a pattern where it’s like, Oh my God, I just have so many ideas and I don’t know how to choose the best one. And there’s this kind of pressure inside, or maybe it feels like anxiety, or maybe it feels like hopelessness, but it’s like, Oh my God, like there’s just so many things, like how would, how would I choose the best one?

 

[00:09:52] The first resource that we can look at is compassion. If I was to use the resource of compassion [00:10:00] for this Experience, I would probably focus on really just understanding kind of the backstory of that. Um, that might be using compassion of like, yeah, well you haven’t made it offer like this before. Yeah.

 

[00:10:11] You just had, um, like kind of validating it and you know, like, yeah, that makes sense. This is a transition in your career, you know, you haven’t done this, that, that makes sense. Or, um, understanding kind of the backstory. Maybe there’s been other times where you felt. Confused. Uh, and so that’s just a pattern that you have and we can have compassion around that.

 

[00:10:32] Second resource that you might use is celebration. Celebration is another anti anti of shame. It dissolves shame. Um, the way that I might use celebration in this case, what I would actually show up to the unapologetic offer creation masterclass, uh, the free call that we have. And I would write in the chat, I would say, Hey guys.

 

[00:10:55] I’m celebrating that I have a lot of ideas [00:11:00] and I don’t know how to do it and I’m, I’m just like, yeah, I’m, I’m celebrating that there’s so many ideas. I am choosing to celebrate that there is a lot of ideas here. The third resource is actually sharing, so shining light and sharing a little bit of what shame is happening.

 

[00:11:16] This is sometimes the harder one. Um. And sometimes the most effective one, not always, but it’s, it’s one of the Brené Brown talks about it a lot, actually. And what you’re really doing here is you’re using somebody else’s nervous system to help hold this really big experience that you’re experiencing and this big energy of shame that you’re experiencing.

 

[00:11:38] So for that, this might look like showing up to unapologetic offer creation masterclass and writing in the group chat, Hey guys, this is just what I’m experiencing right now. I’m having these thoughts and I just. You know, I, I just wanted to share that this is, this is where I’m at. So we have these three resources and when we use them effectively, which you will learn when you work with

 

[00:12:00] me is we notice that shame just kind of loses its grip and it’s hold on you.

 

[00:12:05] And spontaneously what happens is we’re now able to see options, opportunities, um, and, and ideas that we just didn’t have before. The way that I often. Apply a challenge like this or information like this to business strategy would be to identify the limitations and desires that you have. So you having the thought, I have a lot of ideas and I’m not sure how to choose the offer best.

 

[00:12:31] Once we’ve brought you back to that regulated place where you can objectively see things and shame isn’t kind of running the show, we’re able to look back and be like, okay, cool. So what are our limitations? Um, limitations might be something such as I not available on Tuesday evenings. Um, or I don’t have a lot of experience with X, Y, Zed, and therefore we can kind of create a structure around, okay, well, we’re not doing that.

 

[00:12:58] We’re not doing that. And I refuse to do that. [00:13:00] Therefore, we’re not doing that. And that actually gives us a framework that we can use to identify what we want to do. Then we’re going to look at the desires and we’re going to say, okay, cool. So what do we actually want? Like which, which one of these feels exciting for you?

 

[00:13:13] What do you really want to be doing? Sometimes we have a lot of ideas because we, We see other people doing them and we think, Oh yeah, I could do that. Uh, or we think we should, something should look a certain way. So what we’re doing is because we’re, we have enough capacity now to not blend with shoulds or, or like.

 

[00:13:33] Uh, or using other people’s, uh, strategy as our own, we’re able to kind of push those aside. Okay. Yeah. That, that might be for them or maybe somebody else, but, but what do I want? Right. So we can really identify like, okay, what is, what is your body telling you that you desire? What is the true desire inside of your flesh?

 

[00:13:54] Then from there, and we, we need to do a little bit more in a work sometimes, and we have to make sure that your nervous system 

 

[00:14:00] actually believes that getting what you want, um, within the limitations that you have is possible. It’s important that we meet you, you meet yourself where you are and not where you think you should be.

 

[00:14:10] I’m going to elaborate on this in a moment, but really we’re looking to make sure that your body believes it’s possible. Then we’re going to take this structure and take these desires and access the Innate creativity that a true regulated nervous system has to get creatively thinking and starts problem solving.

 

[00:14:32] What happens here is because we’ve already done so much in a work, our mind is now operating in a different structure than it was before. So naturally we can see more opportunities than we could at the beginning. That was good, right? Let’s do the next three. Let me know if you have any questions as well.

 

[00:14:52] Um, it’s really helpful for me to know where you follow and kind of where things maybe I’m not as clear as I could be. So [00:15:00] I appreciate you working with me so that I can improve the way that I. Another symptom that we’re operating from that shame body, um, and it’s impacting our business is when we’re doing something kind of like we’re worrying that signing like in the background, we’re like worried, Oh, if I sign a client or if I start this business, then it’s just going to lead to me spending forever on my laptop or I’m going to feel really boxed in when I have all this responsibility and I’m not going to be able to live up and I’m going to fail.

 

[00:15:33] So. Or I’m not going to be able to go snowboarding on Wednesdays. If we orient towards the, um, resource of compassion, what I would probably do is I would validate the emotion behind that concern. Worrying about something is, might be that there’s like a fear, there’s a fear, um, that’s fueling this concern.

 

[00:15:58] And I would validate that. I would [00:16:00] use emotional validation phrases to validate that. That’s a resource that all of my clients get access to. So if you. If you want to learn more about that, can’t wait to see you inside a shameless sales. And then I would, I would identify the desire. So whenever we’re worried about something, it’s usually because we have a desire and the desire is kind of the opposite that we’re worried about probably.

 

[00:16:22] So. Let’s choose the example of, I’m worried that I am going to have to spend heaps of time on my laptop. Maybe your desire is for freedom. Maybe your desire is for health and maybe it’s to be outside and you want the freedom to spend time just hanging out on the grass. That’s, you guys know that’s one of my

 

[00:16:44] So I would validate the emotion until you feel a sense of relief in your body and I would identify the desire until you feel a sense of, ah, yeah, that makes sense. If I was to use the resource of celebration, I would bring this to the unapologetic offer creation [00:17:00] masterclass and celebrate and say, Hey guys, I am so excited that I am worrying about this thing.

 

[00:17:05] I am so I’m, I’m happy that my mind is doing this worrying thing. Even if you’re not happy, like just celebrate that, like, okay, I’m celebrating that I found this. I’m celebrating that I’m noticing this and I’m celebrating that I am uncomfortable about it. Celebrate that you’re there. Celebrate that you’re there.

 

[00:17:20] Meet yourself where you are at. I’ll elaborate that in 60 seconds. If I was to use the resource of sharing, I would bring it to the masterclass and I would say, Hey guys, this is what I’m experiencing. This is how I feel about it. Just wanted to share, just to just normalize it and neutralize the shame that I have around it.

 

[00:17:42] Then if I was to take, so once we do that, we experience a different shift in our body, right? We, we, when we really effectively do it more than just listening to on a podcast, our body shifts, we have a different, we have an emotional change. We have a physical sensation change, and then we have our thoughts that change as well.

 

[00:17:58] From that change state, I would [00:18:00] apply it to business strategy and similarly to above, I would identify the limitations and desires. What are the limitations? What are the things that I’m not doing? Um, and what do I actually want then I would Check in with myself and make sure my body believes that it’s possible to get there and that it’s safe to get there.

 

[00:18:18] I mentioned this before, but I really want to emphasize that you need to meet yourself where you are and not where you think that you should be. Some of us, especially if we’re in the coaching industry or we do any type of healing or therapeutic work, we think that we’re like, we’re supposed to like have things kind of sorted out, right?

 

[00:18:36] And in some ways we do, but. Sometimes we present this, um, Oh yeah, like I know this. I know it’s like this. Well, yeah, you do. But maybe there’s a part of you that doesn’t know that like meet yourself really where you are. Maybe you have done heaps of work around, um, expressing your voice or being creative or, or putting boundaries.

 

[00:18:57] Maybe you have, and maybe there’s still a part of you that, that 

 

[00:19:00] doesn’t even know what that looks like. So I want you to meet yourself where you are. Yeah. Unapologetically, because a lot of the time we actually, and in coaching relationships, we do this and I have to speak to my clients about this and I teach my clients not to do this with me.

 

[00:19:16] And they say, you know, I, I feel all like you can kind of see they put on a front, right? Or a persona or a mask of like, yeah, I know this and I move. We’ve been working for it. Well, yes. And also, if it’s, there’s a part of you that doesn’t know these things, that doesn’t know that it’s okay. And that being on a laptop to earn money is actually very supportive for you or, or doesn’t know that it is okay to say what you think, bring that part forward and work on helping that part of, you know, that, yeah, it’s okay.

 

[00:19:50] And that it will be okay. And this is what it needs because. Sometimes we focus so much on, [00:20:00] we, we put, we pull, what am I trying to say? Sometimes we, we think we should be in a certain place. We think we should have certain opinions. We think we should have like gotten somewhere with our inner work and other parts of us just aren’t.

 

[00:20:15] There, some parts of us are, but we’re complex and other parts of us aren’t. So I want you to meet those more, I don’t want to say immature, but the parts that are still learning. I want you to meet them in their difficulty. Meet the part of you that is struggling the most in its difficulty, even though there might be another part of you that doesn’t, that’s overcome that struggle five years ago, but meet the part of you that’s struggling and present that.

 

[00:20:45] to me. Present that to your coach. That’s what’s going to help you get the most out of all of the containers that you’re in. From that place, you are going to use your new creative space, [00:21:00] intuitive space, and confident space in your mind, in your body to get creative and start thinking about how you can create a business within your limitations.

 

[00:21:12] It aligns with your desires in a way that your nervous system believes is possible and will work. The third one is if you don’t like selling yourself or you’re thinking that like sales are icky. Hands up if you’ve been there. I’ve been there. Oh, I was so there. I was like, Oh, I don’t want to be like icky in my sales.

 

[00:21:36] So yeah. Yeah. If we use compassion as a resource, I want you to validate the emotion behind it. Maybe there’s fear of judgment or something and look for the value that it’s highlighting until you feel a change in your body. So we validate until you feel an asthmatic change in your body. And let me look for the value that it’s highlighting.

 

[00:21:57] So I have a client, we’ve done a lot of work around this 

 

[00:22:00] and she really values, um, the giving value before. Presenting an opportunity to keep working with her. She, she really values, um, like an abundance of free information and education. So we work that inside of her sales strategy. I have another client who really values emotional connection.

 

[00:22:20] So we make sure that inside of her marketing, there’s a deep emotional connection. I have another client who really values brevity. She wants everything to be to the point. and simple and concise. So inside of her marketing, we make sure that she’s really to the point and that way we’re, we’re using her values to inform her sales strategy and she’s still selling.

 

[00:22:46] And what happens is we kind of learn that we kind of had this thought, Oh, I don’t want to be icky. It was just pointing us to a value. And then what happens is once we identify that value and identify that fear, um, sorry, the emotion behind it, there is this like, Oh [00:23:00] yeah, that makes sense in the body. Oh, that feels, it feels correct.

 

[00:23:02] It feels that’s right. That, that, okay. I’m excited to execute that. Um, if I’ve kind of given you the end of that one, then that’s okay. So in, if I was to use celebration as a resource, I would bring it to the masterclass and say, Hey guys, I’m celebrating that. I know, uh, more about what I want and what I don’t want inside of my sales strategy.

 

[00:23:25] And then if I was to use sharing to neutralize the shame, I would bring it to the master class and I would say, Hey guys, I’m noticing myself having this experience and I would like you to, I just want you to know this. I just, I wanted to share it and I want somebody to see me in it. And having another nervous system there is going to help you just hold that experience without it overwhelming you and taking you and you can see it more objectively.

 

[00:23:50] The business strategy that aligns to this, I already kind of mentioned is that we actually create a sales strategy that’s aligned with your values, a sales strategy that feels good in your body, [00:24:00] feels correct in your body. And we use somatic tools to do that. And then we use business strategy to create a day by day plan that you’re excited to execute.

 

[00:24:08] And you know that you’re going to execute. Because it’s within what you have capacity to do, what you get excited to do the fourth, um, symptom might be something like when I do sell my offer, I get crickets and here’s how you’re going to use three different resources to move through that and apply it to your business strategy.

 

[00:24:29] You’re gonna use compassion to have compassion with yourself and validate the emotion behind it. So it might be fear. Or like fear, maybe that you’re not selling or fear of what people are thinking of you. Maybe you’re disappointed. Maybe we can validate like you had an expectation for sales to go a certain way and they haven’t.

 

[00:24:48] So maybe you’re disappointed. We’re going to celebrate it. So bring it to the unapologetic offer creation masterclass and say, I am celebrating that I know more about [00:25:00] my business. I’m celebrating. They have all of this information. Crickets is information. That’s crickets. Isn’t nothing. I’m celebrating.

 

[00:25:06] Like. Not nothing happening isn’t It’s nothing happening. It’s not nothing information. There’s information that you can get from your business even when you’re not making sales that actually is going to help you double down on what does work and make sales. There’s always something working. Hear me, hear me, hear me, hear me, hear me.

 

[00:25:23] There’s always something working. Okay, good. The third way that you might do this is with, um, sharing. So you would share and all of, especially around like sales and revenue, we often don’t want to share. Right. Cause what? We’re like worried that someone’s going to, I don’t know. I think we’re doing something wrong.

 

[00:25:39] I don’t know. I don’t know. They’re going to judge us. I don’t know what it is, but what if you just shared it? What if you said to the unapologetic offer creation group and you said, Hey guys, I’m here because I noticed that my sales are not going as well as I think they could. I just, let’s just all hold that together.[00:26:00]

 

[00:26:00] Beautiful. And then you’re going to apply that to your business strategy by creating a sales strategy that is aligned with nervous system science so that it becomes magnetic. There is a reason that your offer is not selling and it could be a couple of things. Maybe we’re not. Um, we don’t have enough mental, um, capacity to be clear about the problem that we’re solving.

 

[00:26:21] Um, maybe you’re, it’s drenched in shame and people are being turned off by your nervous system and you’re not realizing it and they don’t have the words to articulate it because it’s a, um, It’s a nervous system science that happens very, very beneath the conscious mind. Uh, or maybe it’s something else.

 

[00:26:40] What can help you identify this? We will identify this inside of shameless sales and we will completely transform it so that your sales are happening consistently, but we’re not there yet. You can’t join yet unless. I’ve edited this episode and you can maybe there’s information down below. Ooh, that could be fun.

 

[00:26:57] But as of recording, you can’t [00:27:00] join. So what you’re going to do instead is you’re going to go back to episode number 79 called how to magnetize clients to you. This is the nervous system science behind that like fluffy advice of become magnetic. And inside of the 15 minute episode, you will learn how your primal body experiences magnetism and what creates it or destroys it.

 

[00:27:22] And. A very, very deep truth about shame healing that is very realistic and beyond a lot of the mainstream information that you’re going to be receiving on the internet. How do we feel about that guys? That was good. That covered so many things. We have so many things to cover together. Um, there’s, there’s a depth of this work that I’m very excited to continue exploring with you because I know it’s going to be one of the most impactful things inside of your business and inside of your life.

 

[00:27:54] And we’re going to be taking that Deepa inside of shameless sales. We’re going to take that deeper inside of unapologetic offer [00:28:00] creation. But in the meantime, please prioritize listening to episode number 79, as well as episode number 83, I will make sure that we have all of the information and the show links down below so that you just have to go and click and let me know your thoughts on the episodes.

 

 

[00:28:18] Let me know what’s helping. Um, and what is it? And then I’ll, I’ll speak to you soon.

Shave Years Off Of Therapy  & Double Your Income with Somatic Trauma Healing, Business Strategy and Nervous System Regulation

Month: February 2024

Listen Wherever You Get Your Podcasts

You want to double your income – and you want to do it sustainably, with a strategy that you are excited to execute, sales that feel organic and abundant – and without sacrificing your mental or physical health. This episode will teach you how. 

By the end of the episode, you’ll have: 

  • Found the 1 simple understanding (that goes against common practice) that’ll shave years off of the therapy
  • Understand the two steps that you need to take to make sales feel abundant, easy and double your income in this phase of your business
  • Know how to stop worrying, working so hard or trying to figure things out and get things right.

 

Next episode – 82: Why typical ‘business strategy’ hasn’t work for you, and the ONE thing to do to solve it now (Trauma Healing and Nervous System Regulation for Entrepreneurs)

 

In this episode you’ll learn what will lead you to the important, and sometimes elusive ‘secret’ to your success. 

 

In less than 20 minutes you’ll: 

  • Gain clarity on refining your content plan, mastering your sales script, and pricing your offers effectively by understanding the connection between shame, your nervous system, and business success.
  • Learn practical strategies to release shame and past pain, allowing you to approach sales and business decisions with confidence, ease, and creativity.
  • Discover the transformative power of integrating conscious awareness with unconscious processes, paving the way for a regulated nervous system and sustainable business growth.
 
 
TRANSCRIPT:

[00:00:00] you want more, but you want to do it sustainably.
 
[00:00:02] You want it to be easeful and you want it to be with a strategy that you are excited to execute and sales that feel organic and abundant and you don’t have to sacrifice your health for by the end of this episode, you are going to have shaved years off of the therapy that you’re doing using this one simple understanding. That goes against common advice. And you’re going to understand the two steps that you need to take to make sales feel abundant and easy and double your income in this phase of your business so that you don’t have to worry or kind of work so hard trying to figure things out and get things right.
 
[00:00:56] So your goal is to have simple, sustainable, at
 
[00:01:00] least 5, 000 US dollar months. Some of you are here because you’re, you’re kind of looking for, for that first, um, income bracket to kind of break through there. Maybe you’ve been trying to do it for a while. And some of you here because. It’s, you want more, but you want to do it sustainably.
 
[00:01:17] You want to do it simply. You want to, you want it to be easeful and you want it to be with a strategy that you are excited to execute and sales that feel organic and abundant and you don’t have to sacrifice your health for or your mental health for. The problem that we’re going to solve today is that, , you’re not at the income and ease that you desire yet.
 
[00:01:39] And there is an anxiety or overthinking or overwhelm that you feel when you work that perhaps It mirrors or is similar to an older anxiety that you may have. Maybe it’s an anxiety from the social anxiety from eight years ago, or maybe it mirrors the indecision that you had in
 
[00:02:00] about whether or not you should leave your relationship or maybe it feels like an incessant kind of there’s something wrong energy in your body.
 
[00:02:11] Um, that you, you actually can’t remember not feeling and you know that. What you need needs to go a little bit deeper than surface level. Just be consistent advice. You know that working on something more than just talking about the problem and shining light on it, it’s going to be most effective.
 
[00:02:31] And you’ve probably done some type of hypnotherapy or business coaching or a course on copywriting or talk therapy or, , energetic clearing. . And while a lot of what you’ve done in the past has been helpful, we’re just at that point now where we’re like, okay, cool. And what’s going to make this easier and what’s going to make this more effective and how am I going to get it done in the best.
 
[00:02:51] Simplest way it’s going to be cost effective. So what we’re doing here is for today, we’re going to look at the solution and this 
 
[00:03:00] solution is quite literally going to shave years off of therapy and it’s going to double your income.
 
[00:03:04] And we’re actually going to be talking about one key thing. What is really important to note here is that there has to be inner work and outer work in order to learn, refine, and stay accountable. We are going to be using. Inner inquiry, as well as external action. The action is just as important as the inner inquiry, and the inner inquiry is just as important as the action
 
[00:03:34] Let’s look at these two steps. The first step is to cultivate. Loving awareness in the process of your self discovery. Hi, Freya for the guys. If you don’t know, this is Freya. She is my AI co host who is building her business alongside of you and asking all of the questions that you are already asking. Yep. You’re 100 percent right. And if I were [00:04:00] you, I would probably be rolling my eyes and I may have already disconnected from the podcast.
 
[00:04:04] What I mean when I say cultivating loving awareness, I don’t mean like put on insight timer and go like pick like a beautiful meta meditation, although that is very helpful sometimes. I mean something that is, it is a difficult process to master. This is one of the most advanced practices and it is the practice of.
 
[00:04:26] Going about your self discovery journey and your entrepreneurship journey as a process of benevolent self discovery. None of what we do, we do with the intention of fixing you, because you do not need to be fixed.
 
[00:04:42] Sometimes I have come into, and you probably have too, I have come into self improvement, self discovery, self development, entrepreneurship with this feeling that like there was something wrong with me and that I needed to kind of fix something inside of me in order to be
 
[00:05:00] successful. Right. And I’ve also come in to therapy sessions and with this energy of like, Oh, okay.
 
[00:05:07] Like I can fix this thing. If I can just fix this thing, if I can perfect the way that I respond to things, if I can just stay regular the way that I respond to things, then, you know, I’ll have like hacked the system and I’ll finally be easeful and well again. And I’m actually really curious if you would be willing to share, send me a DM.
 
[00:05:25] Have you ever gone in and just felt like there’s something that you needed to understand about yourself or to fix? And I actually, I stopped traditional talk therapy, years ago when I found, body based therapies, but I started again. Just to support myself during it was a preemptive measure to support myself during the transition moving back into Australia.
 
[00:05:48] And it was really curious because I noticed myself the other week I had a session and the energy in the session. I think it was a combination of what I was bringing and what my therapist was bringing was this
 
[00:06:00] energy of like Sheridan, you have this like thing that’s, that’s, that’s damaging you inside.
 
[00:06:05] You have this unconscious pattern that is causing you harm and we need to fix it, remedy it, become aware of it so that you don’t do this other dangerous thing. That could cause you more harm so that you don’t repeat past mistakes, right? And it’s felt like crap felt like absolute crap and Not only did it feel like crap, but it doesn’t actually work to, to get what you, to get you where you want, right?
 
[00:06:33] Because number one, it feels bad. And number two, now we have all of this energy of judgment and shame and resistance that we have to work through. Whenever I go into a scenario trying to fix something about myself, well now when we look at it from a trauma informed perspective, when we look at it from a shadow work perspective, when we look at it from the side Co logical perspective of how do I actually create change in individuals, [00:07:00] the best way to create change in individuals, the best way to create, change in habits, behavior, and identity is actually with loving awareness.
 
[00:07:07] This is seen in so many different studies. Jodi Spencer talks a lot about mind heart coherence, um, Buddhist studies as well, all types of trauma therapy. The very first step in actually creating any type of change is to stop trying to create some type of change. It’s to cultivate a loving awareness and a benevolent respect for what you’re currently doing.
 
[00:07:29] We are not going into any of this with the intention of fixing you. We go into this with the intention of understanding what your needs are and how we can support you, support your body, support your psyche, support your subconscious and support your nervous system to get those needs met. This is why the body based business strategy is 75 percent understanding your somatic blueprint, your somatic sales blueprint.
 
[00:07:54] What’s the best, what’s, what is your body and your nervous system need in order to feel comfortable making sales? [00:08:00] And then how do I apply that to my marketing sales and business strategy? The first thing we do is we cultivate a loving awareness. That’s number one. Then we actually need to learn how to, it’s what I call be on the edge of shame without being in it so that it can move through you slash dissipate and you can strengthen the part of you that witnesses it with loving awareness.
 
[00:08:23] So it’s not that we cultivate loving awareness and then we just are in that and we ignore all of the other. More uncomfortable parts. No, what we do is we use a somatic practice to notice shame or judgment come up and we actually evoke it. We use certain things to evoke it in a very safe way so that it has a container like it’s coming forward in the container.
 
[00:08:48] It’s coming forward into the realm of consciousness and then it can complete its cycle. Right. It can kind of move through you. It can dissipate. We can bring
 
[00:09:00] light and love to it. It sounds, that sounds very light and love, but that’s really what we are doing. We can bring enough conscious, loving, kind awareness and a lot of compassion or celebration to it that it.
 
[00:09:12] It loses a lot of its power and its grip on you. And we actually have to learn how to be and do that in the body. This is a physical thing. This is not a journal practice, although journaling can help, but it’s a, how can I, how can I feel the texture of that shame and the way that it shifts my shoulders and also feel the breeze on my face and just notice that and say, ah, yeah, that makes sense.
 
[00:09:42] And you’re welcome here. And with that information, I’m going to remember that the best way for me to build momentum in my business is doing XYZ. And we’re going to cover all the fat inside of unapologetic offer, creation, and shameless
 
[00:10:00] sales. I will be sharing more about unapologetic offer creation and shameless sales as we move through the podcast.
 
[00:10:06] And as we move through, , you’ll find on Instagram, if you’re on my email list, you’ll find it there. If you’re not, send me a message on Instagram so that you can get on the email list so that you can get all of this information. But before you do that, go ahead and download episode 20 82, because it’s the last episode that we did.
 
[00:10:26] And it’s called why typical business strategy hasn’t worked for you. And the one thing to do to solve it now, and what we’re doing is I’m going to help you identify what it is that you do actually need to move forward. You’re going to learn that that secret. To success that maybe a part of you thinks that you’re still kind of figuring out the episode is less than 20 minutes long and you’re going to gain clarity on refining your content plan and mastering your sales script and pricing your office effectively by understanding the
 
[00:11:00] connection between shame, your nervous system and business success.
 
[00:11:03] You’re going to learn practical strategies to release shame and past pain, allowing you to approach sales and business decisions with confidence, ease, creativity. And discover the transformative power of integrating conscious awareness with unconscious processes, paving the way for a regulated nervous system and sustainable business growth.
 
[00:11:21] To recap the two steps that we went through today. Number one is cultivating loving awareness. And number two is to learn how to be on the edge of shame without being In it so that you can pull your power back and you can access that calm, confident, creative, um, clear, bold, patient, passionate, purposeful CEO inside of you, because that’s, what’s going to make you the most money.
 
[00:11:47] And that’s, what’s going to bring the most ease, fun and abundance and just oomph to your life.

Why typical ‘business strategy’ hasn’t worked for you, and the ONE thing to do to solve it now (Trauma Healing and Nervous System Regulation for Entrepreneurs)

Month: February 2024

Listen Wherever You Get Your Podcasts

Struggling with your content plan, sales script, or pricing? You know what works for me and my clients isn’t necessarily what will work for YOU.

In this episode you’ll learn what will lead you to the important, and sometimes elusive ‘secret’ to your success. 

In less than 20 minutes you’ll: 

  • Gain clarity on refining your content plan, mastering your sales script, and pricing your offers effectively by understanding the connection between shame, your nervous system, and business success.
  •  Learn practical strategies to release shame and past pain, allowing you to approach sales and business decisions with confidence, ease, and creativity.
  • Discover the transformative power of integrating conscious awareness with unconscious processes, paving the way for a regulated nervous system and sustainable business growth.


Next step: 

Listen to 78:  Exactly how to f*ck up shame healing in business – Stress Relief, Nervous System and Trauma Healing for Profitable Business.

By the end of the episode you will know: 

  • The crucial link between shame, the nervous system, and your ability to build a thriving business.
  • How misguided approaches to shame can hinder creativity, productivity, and resilience, impacting your daily life and business success.
  • How to release the judgment associated with shame, opening doors to greater ease, creativity, and productivity in your life and business.
  • The most effective approach to breaking the cycle of self-judgment and emotional discomfort.
  • How to create a more fluid and enjoyable daily life, fostering better relationships, effortless sales, and enhanced ease. 

TRANSCRIPT:
[00:00:00] You’ve tried a lot of things before and you are smart enough to know that just because something has worked for me or my clients doesn’t actually mean that it’s necessarily going to create a profitable business anxiety free for you by the end of this episode, you are going to walk away with clear steps to take that will help you when your content plan that you’ve tweaked 30 times just isn’t cutting it and isn’t Bringing you the most line clients, what to do when it feels like your sales script just feels awkward at the end, even though you’ve practiced it thousands of times with your mentor and what to do when it feels like you’re, the pricing of your offer still feels off, even though you’ve tweaked and asked for feedback 16 times.

[00:00:59] Welcome to [00:01:00] class. Today we are preparing once again for shameless sales and unapologetic offer creation, which are the events that I have coming up in March. And this is the kind of educational classroom series to prepare you to start. Removing shame from your body, from your nervous system, from your workplace, which for a lot of you is going to be your self employed solopreneur journey.

[00:01:24] From your relationships in marketing and in sales and support you in becoming an embodied entrepreneur who makes sales easily. And it feels really, really abundant and just flowy and like normal conversations as if you’re talking about toothpaste, but more exciting, like a really good toothpaste.

[00:01:40] Okay. So. The inspiration for this episode came from a client of mine who posted something. We, we did a session together and she posted in a, in like a, we’re in like a community group together. So everyone just kind of post recommendations for different services she posted recommending my service

[00:02:00] to other people’s recommending working with me to other people.

[00:02:04] And she said something that stuck out to me. So. And inspired this episode. So I’m going to share just her words. She said, you are not stuck because you need to know more. You’re stuck because you’re learning how to find the wisdom in your body that tells you your exact method to find ease and income.

[00:02:24] And my beautiful listener. , I know this applies to you, you know, you’re smart, you are really, really smart and that’s part of what pulls you to this type of work because you have that agile mind that can see opportunities and. You like me and like most of my clients have also a part of us that shame body that latches on to really legitimate needs, which I’m going to go into into a moment and then blends with a immobilized nervous system response [00:03:00] and makes it really difficult to, to find that That wisdom in the body that tells us, yes, this is the correct next step.

[00:03:08] This is going to be the most profitable. This is going to be the easiest to find that intelligence in the body, to connect with your intuition, to make decisions that you feel confident about and move forward, executing them with fun and playfulness and without second guessing yourself, we need momentum and we need consistency of action in order to create trust in our.

[00:03:32] Our business and, and to have people come in. That’s just a part of kind of psychology of, of business marketing and economics. So let’s break this down a little bit so that you can see how it’s happened, what’s happening in your life, and you can start to make some changes as of today. Your content plan.

[00:03:53] If you’re struggling with your content plan, knowing what to post, knowing when to post it, or knowing how to [00:04:00] create, um, copy for ads, or how to do any type of marketing, it’s probably because there’s genuinely a part of you that maybe perhaps needs to get a little bit more clear. On your message, what’s the main thing that you help people with?

[00:04:17] What is the problem that you’re helping people solve? Maybe you are lacking a little bit of clarity there. 25 percent business strategy. That’s always what we do in body based business, but what’s happening is it’s. That very genuine need of, of clarity perhaps is blending with the part of you that is still in pain because it, you know, maybe it’s triggering a moment where you didn’t have clarity when you were a kid, you didn’t know what you wanted to study and that was really difficult for you because your teachers were telling you how much you really did need to study something and you were expected to have this answer.

[00:04:58] And maybe that meant you felt [00:05:00] hopeless. And that very genuine need of perhaps needing to have a little bit more clarity is blending with a part of you that is still in pain around a similar experience, not having clarity around studies, not having clarity around a romantic relationship, um, not knowing how to articulate yourself and your needs, or not being able, not being given the space, opportunity, and support to articulate your needs when you were younger.

[00:05:26] And actually have them met in a way that is nourishing, have them attuned to, have somebody prioritized meeting them and helping you meet them. Because it’s blending with that. It’s putting you into this nervous system freeze response where you shut down and you procrastinate and you get confused and you have brain fog and your shoulders feel heavy.

[00:05:49] And so you’re looking at your spreadsheets and tweaking them and you’re biting your tongue when somebody says, what do you do? And you’re saying, ah, yeah, I, I,

[00:06:00] um, I, I, I do, I do this thing. You’re not saying it with conviction and the conversation feels awkward. And then you use that as an excuse to reinforce in your mind that you’re not good at what you do, but you are, you just need more clarity and to remove a little bit of the shame that’s inside.

[00:06:18] That makes sense. Because when you move through that shame or when you move through that pain inside, it doesn’t need to latch onto your, your genuine need and desire. So you can go through the motions of building clarity around your communications, of building Effective launching plan and then executing it while just listening to music and having fun in your day to day life.

[00:06:46] Just having fun, just in a, in a happy way. You move through that and you move through the steps of business in a way that just feels natural and normal and you’re not overthinking at [00:07:00] 12 o’clock at night. You’re able to look at your to do list and by 12 p. m. be like, Oh, I did the most important talks.

[00:07:06] What else can I do? How fun. And so if you’re maybe coming to the second example, maybe you’re struggling with your sales call strip because there is a part of you that it just generally hasn’t done a lot of sales of this specific thing or in this specific context. Or maybe you’re falling into the trap of like, I feel like I’m selling myself, right?

[00:07:27] Like you just, it’s just a new thing for you. That’s normal. But perhaps it’s blending with a part of yourself that, um, is also in pain. Maybe it’s the, you know, when, When you were a kid, or in your last romantic relationship, or in your last workplace, you had a couple of really awesome ideas. Like, you had, you had fun, right?

[00:07:51] But then when you shared your ideas, you pitched them, or you shared them, or you asked for, Oh, we could do this. You were met with an 
[00:08:00] underwhelming response. You were met with, Oh, that’s a bad idea. You were met with No, we can’t do that. No, we’ve already tried that and it doesn’t work. Or no, I know best because I’m the boss or I’m dad or I’m mom and adults know best.

[00:08:14] Right. And so you started shutting down your voice. And so at the end of that sales call, you feel like you have to say the right thing simply because the genuine need of, of understanding how to effectively and lovingly navigate. The end of a sales call is latching on with the paint part of you. That’s always looking for the right thing to say.

[00:08:38] And it’s always wondering, is it safe to say what I want? Is it safe to express myself? Am I gonna feel disappointed? Is this even a possibility? And this happens for many reasons, but the most impactful one, meaning the one that if we address it is going to lead to the most. Radical change is because there’s an [00:09:00] underlying shame body.

[00:09:01] That’s reinforcing this idea of there’s something wrong with you. Don’t say what you think. Always look for the rules outside of you to tell you what to do. Because that’s safer. You don’t know. You’re not like them. They got some message or memo that you didn’t get. Therefore, figure out what they’re, like, figure out the rules of life.

[00:09:24] Because that’s safer to follow other people’s rules than just expressing what is true for you and your own opinion. When we can Release the hold that that shame body has on the driver’s seat of your life and the driver’s seat of your thoughts, feelings, emotions, and sensations. Now we can from a very neutral and creative place, we can hold space at the end of that sales call where you’re, you’re really holding space for that other person and just genuinely supporting them.

[00:09:57] In the decision making process of sales [00:10:00] without none of your interest, like you’re not thinking about your bank account. You’re not thinking about whether or not you should close the deal. You’re not thinking about, um, what they might think of you. If you say X, Y, Z, you’re really just using your curiosity, your creativity, your expertise to help them make a decision about what is generally going to be the best for them.

[00:10:21] And. Sometimes that’s going to be your pros, your product or your service. And there are actually also times where it’s not going to be that, but you’re so available for helping them make a decision that you’re not thinking about like all of your other stuff. And that’s what’s actually helping sales feel easy and abundant.

[00:10:44] You’re confident. There’s no icky ness. It’s just a really empowering conversation between two individuals, which actually is what ends up making more sales when we’re open to the fact that it may not. Um, and then we’re

[00:11:00] going to look at the third option, which is pricing. Okay. So if you’re pricing your offer and it feels off, like you, you, you get confused, you are, you know, I remember I used to do that.

[00:11:15] I still do. I do this still. I don’t think I do, but I actually, I don’t go me. I used to. Uh, I would like. Uh, this number for this thing and then this number for that, that’s how much they’re going to be. And then I would look at them and I’m like, that makes absolutely no sense. Like if that product is X amount, then why would this product be less if it’s, it requires more?

[00:11:34] It was weird. I, some people might call it intuitive pricing. I called it. It’s not, it’s not in real intuitive pricing. It’s I’m confused and I don’t know what numbers to pick. And that’s actually pulling on perhaps a very genuine desire to be like, okay, I actually don’t know what the value of this or the perceived value of this is, or like the market, what, what would be correct within the market to charge.

[00:11:56] And I actually might need to do some research or I might need to [00:12:00] do some research about. What it is that I am really, really good at and like get more clear on and own what I’m really good at, what I’m an expert at and what I’m not so good at and what I’m not necessarily here to sell or to provide or what the product does or what the product doesn’t do.

[00:12:16] All right. So sometimes there is like a just very genuine need for, for needing some clarity. Right. But it does blend with the parts of us that are still carrying shame. So think of it like your shame body latches. On to the, this genuine need and it creates this nervous system response that is often procrastination and confusion and just heavy cloudedness.

[00:12:40] Like everything feels heavy. Everything feels clouded. Everything’s like, I just can’t, like, it’s so hard to move through. I just, it doesn’t feel, it feels like you’re swimming upstream. Because it’s holding that pain because it’s probably because deep, deep, deep down, we have this feeling of like feeling like I’m [00:13:00] worried what will happen.

[00:13:00] I’m worried the world will fall apart or I’m worried there’s something wrong with me. So I want to be careful about what I do and what I say, or I’m worried that people will judge me because we have this very, very, very, very deep, deep, deep, deep underlying undercurrent affecting every single thought, feeling, emotion and sensation that we have.

[00:13:18] No amount of therapy of talk therapy is going to change that no amount of affirmations or mindset work is going to change that. And so you sit and you look at your prices and it, it just, it feels confusing. You feel anxious. You, you, you like open the Google document and then you just like, you just close it and go and make another cup of tea.

[00:13:39] Right. Right. And so what we can do instead is we can, we can change that undercurrent so that it doesn’t have to take a hold of your experience. And when you look at your offers and your prices, you can look, okay, very, very, very easily. This usually is a process that takes, [00:14:00] you know, six minutes. Okay. What is, what’s the market doing at the moment?

[00:14:04] Um, what are my financial needs? Uh, what are the, what’s the value of this package? This is the price that makes sense. It’s, it’s very natural. It’s very normal. And you can go and you can test that with your clients and, and you can do business in the way that most other business owners do it. Where we look at product market fit with pricing, that’s it has nothing to do it’s very, it’s simple.

[00:14:31] It’s easy. It’s, it’s slightly analytical, but I think, you know, as an embodied entrepreneur, yeah, we’re looking to use the analytical part of our brain, but we’re also using that deep intuitive somatic intelligence part of our brain where. We’re accessing the part of our body and our intuition that has information that our analytical mind doesn’t.

[00:14:53] And so we use them together to make business decisions that are going to lead to the path of [00:15:00] least resistance for us to get to our goals. And I mentioned that we’re not going to do this by just talking about it or even listening about it. I’m sharing these podcasts with you as a preparation. I want you to come in with this conscious awareness because something that we have to do is we have to, we have to blend the conscious awareness with the unconscious processes that are going on inside of the body.

[00:15:24] We need to bring those two parts of the brain together to create change. So right now you’re creating that conscious awareness, and then when you join shameless sales, and when we practice the embodiment practice in unapologetic, , offer creation, you’re going to. Bring it kind of into the body and we’re going to, we’re going to actually integrate the changes. If we take the other options, therapy or trying to like convince yourself that it’s working when you really don’t believe that or using affirmations willy nilly, Um, it’s, it’s exhausting and we actually create more resistance. When we look at the shame body.

[00:15:58] And we work with the body and the [00:16:00] mind. What we’re doing is we’re addressing the root cause of your current experience, and then we’re minimizing the hold that feeling has on you. You are able to unblend from those painful parts of you, and they no longer need to take control of your experience. When that happens, you naturally and spontaneously Access your creative thinking, your intuition, your positivity, your ability to see opportunities, your resilience.

[00:16:25] This is the cornerstone to embodied entrepreneurship. This is a regulated nervous system. And this is a nervous system that is able to expand the resources that you have at your availability. To create profitable business in a way that is easeful and anxiety free. This is what you’re going to learn inside of shameless sales.

[00:16:44] It is a six week group program that uses nervous system regulation, trauma healing, and a personalized sustainable step by step sales process to keep you confidently selling consistently. It’s not yet available, but it will be in the time being what I’m doing is I’m [00:17:00] creating kind of like milestone zero.

[00:17:03] Uh, in these podcast episodes and then milestone one instead of a free, free, free three day live event, right? So right now the best thing that you can do is jump all the way back and have a look at episode number 78. It’s called how to F up shame healing in business where you’re going to learn. Exactly what not to do over these next few weeks, even though it’s really, it’s like common advice that people give that’s actually so screwed up.

[00:17:32] Please go back and listen to this episode and share it with everyone that you know, because we need to make people stop doing this thing when it comes to healing shame. and healing the nervous system and building a thriving business. These really, really common approach completely annihilates creativity, productivity, and resilience.

[00:17:51] Um, but when we do what I’m suggesting instead, we’re able to find ease, creativity, and product. Like we, [00:18:00] when we do what I am suggesting instead, we can create, um, we can break cycles of self judgment. We can break cycles of emotional discomfort, and then we just create more fluidity in business and more fluidity in sales and better relationships and, and, and more profit, which is really, really, really nice.

[00:18:19] It’s a nice thing to have. Go ahead and find episode 78. I will pop the link down in the show notes and keep listening, keep studying. Keep exploring. I’ll see you on the next episode.

Building A Profitable Business Through Loneliness, Trauma Healing and Nervous System Dysregulation 

Month: February 2024

Listen Wherever You Get Your Podcasts

If you’ve ever felt paralyzed by life’s challenges, hindering your ability to sell and make money in your business, you’re not alone.

In this episode, we unravel a pattern that keeps us stuck—unable to embrace opportunities because they seem overwhelming. Learn how to break free from this cycle, regain control, and build a thriving business.


By the end of this episode you will know: 

  • The 3 steps to building a profitable business amidst loneliness, overwhelm, and exhaustion.
  • The power of “resourcing” to increase your capacity for handling life’s challenges, leading to sustainable income and business growth.
  • How to create a consistent, momentum-driven plan tailored to your nervous system, making business success automatic and easy – even when life feels like too much. 


Next step: 

Listen to 78:  Exactly how to f*ck up shame healing in business – Stress Relief, Nervous System and Trauma Healing for Profitable Business By the end of the episode you will know: 

  • The crucial link between shame, the nervous system, and your ability to build a thriving business.
  • How misguided approaches to shame can hinder creativity, productivity, and resilience, impacting your daily life and business success.
  • How to release the judgment associated with shame, opening doors to greater ease, creativity, and productivity in your life and business.
  • The most effective approach to breaking the cycle of self-judgment and emotional discomfort.
  • How to create a more fluid and enjoyable daily life, fostering better relationships, effortless sales, and enhanced ease. 

TRANSCRIPT:
[00:00:00] The reason that you are overstimulated is because you are holding too many of the things that you do not want to hold inside of this episode, you’re going to learn three steps to take to show up and still, even when life feels really, really hard, how to build a profitable business, even when you’re experiencing loneliness, even when you’re feeling, experiencing overstimulation, you’re overwhelmed and you feel at capacity and how to release all the things that you’re holding without being as Fluffy is just releasing it because you would have done that already if it was that easy This is a response to a phenomenon that I’ve witnessed in myself, a phenomenon that I’ve witnessed in clients and the community at large.

[00:00:54] And it is that so often the thing that we, like we’re feeling like we’re at capacity, like there’s

[00:01:00] just a lot going on. It just, everything just feels like too much. And the thing that we need in order for things to stop feeling like too much feels like it’s going to be too much in and of itself. Right.

[00:01:13] And so then we end up in this cycle where we can’t take that thing on because it feels like it’s going to be too much. So we stay where we are, which means that we don’t go and show up and do the money making activities inside of our business, such as selling because life feels really, really hard. And we feel like we can’t sell and then we don’t sell and then we feel bad about that and we don’t have income coming in.

[00:01:36] And then we just kind of snowball into disaster, right? My job is to help you break that pattern. This episode is going to help you identify the three steps to take to, to not let it snowball and to kind of witness and notice, okay, yeah, things are feeling really, really hot. I can’t, it doesn’t feel like I can show up and sell and make money right now.

[00:01:58] Um, because of X, [00:02:00] Y, Z. And so instead of allowing that to take over or instead of, Feeling pulled into that difficulty, uh. Um, I’m going to do something else so that I can take my power back, bring in income and actually feel supported by my business, because isn’t that the whole point we all got into this so that we could feel supported by our business, right?

[00:02:26] There are three steps to follow through on. If you would like to break this pattern when you were feeling overwhelmed, exhausted, really lonely, because you know, entrepreneurship is, it can be really lonely sometimes. Um. frustrated, helpless, any of these things, the very first thing that I want to encourage you to do is learn to resource.

[00:02:50] Resourcing is a practice that stems from all of the practices around somatic experiencing where we use [00:03:00] either an internal or an external It’s object or experience or sensation to give us a sense of confidence of neutrality of groundedness of I’m okay. When we resource our nervous system begins to regulate when we connect to a sense of I can do this, I’ve got this.

[00:03:20] When you use an internal resource, such as perhaps a memory or a mantra, or even just focusing on different sensations. Or an external resource, such as a conversation with a friend or your coach, or looking up at the sun or spending some time laying on the grass, you increase your capacity to hold what you are experiencing so that you can find more ease and then get back to productive, exciting actions that are going to move the needle forward in your business, such as selling, such as marketing, such as. Training your team member. Yes. Lots of things are going to be going on in your life, but

[00:04:00] because you’re so adept at resourcing and you have increased your capacity, you can still have sustainable income.

[00:04:07] Even when life is lifing, it’s always going to life. And we want to build businesses that actually have enough space inside of them. And we have enough space inside of ourself that. That remains a steady sense of security and income, even when life is going crazy, then using this newfound space and capacity and using other somatic tools that you can learn, you’re going to give your body, um, space, you’re creating space, you’re providing space to release the underlying root cause of your overwhelm of your discomfort for a lot of people.

[00:04:47] This is actually going to be shame, sadness, trauma, struggle. This is the deeper emotional work. This is, this is the deeper trauma healing.

[00:05:00] These are emotions that have come into your body because you’ve experienced consistent discomfort or a very large amount of discomfort in a period, in a short period of time, a traumatic event.

[00:05:11] or chronic stress over a long time that have been stored in your body. For some of you, that’s shame because, um, I don’t know, you were told that it’s like really gross if you are over a certain weight. And so you assimilated a lot of shame and, and now that’s stored in your system. And. And we need to move through that so that you feel confident, um, being on camera for some of you, that’s going to be shame around, you know, maybe you had some creative ideas when you were a little bit younger and somebody started bullying you because they didn’t like your artwork when you were 16 and you stopped painting for 10 years.

[00:05:50] So now the idea of going and sharing on social media is kind of scary, or doing a podcast is kind of scary because you don’t know, like, are they

[00:06:00] going to say something? For some of you, you’ve experienced, um, religious or spiritual bypassing that has made you feel like you need to be positive all of the time.
[00:06:08] And so whenever we’re actually touching on some of the more uncomfortable things, um,

[00:06:15] They’re never being digested in your system. They’re just sitting there. And we have Shame on top of them, so they’re just like amplified. And, oh my God, you’re holding a lot right now. You’re holding so much. So with this space, with this capacity. You can let it go. You can do what I call digesting. You’re taking the wisdom from it and you’re releasing the rest.

[00:06:43] You can do what we call alchemy, transmuting that discomfort into a bliss, pleasure, ease, wisdom, so that you spend more of your days feeling easeful. Yes, there’s drama going on. Yes, maybe things are tense in your relationship right now, but overall you’re [00:07:00] secure. You know how to find happiness. You know that it’s going to be okay.

[00:07:05] You can focus on all of the amazing things in your life and bring in more clients. The third step is to do this consistently with momentum, to follow a plan and to create a plan and to execute that plan in a way that makes sense for you, your nervous system, your lifestyle, your body, so that this becomes a practice and over time.

[00:07:29] Uh, it becomes automatic takes about 3000 repetitions of something for it to become embodied as an automatic, uh, route that the nervous system takes. So we need to have accountability and support to repeat these things consistently over time. It’s not enough just to listen to a podcast. This is amazing.

[00:07:50] I love that you’re here. You’re taking a really great first step, but we need to have a playground and a practice place and, um, accountability [00:08:00] to. To make this something that becomes automatic for us that we don’t have to think about and it becomes easy so that your business is going to support you no matter what’s happening in your, life.

[00:08:12] We’re going to do all of these three steps inside of shameless sales. Shameless sales. Is a six week group program that uses nervous system regulation, trauma, healing, and a personalized, sustainable step by step sales process to keep you confidently selling consistently. It’s currently not available, but it will be, it will be soon.

[00:08:34] And. What we’re doing is I am essentially making milestone number one or pillar one of the program as a free resource so that we can get as many people as possible healing shame, creating more capacity, increasing their income. We’re in this together, guys. So I’m going to be hosting a free event called the Unapologetic Offer Creation.

[00:08:58] Inside of this three [00:09:00] day live event, you are going to craft a sellable offer using nervous system science that makes offers magnetic. After that, you are going to have the opportunity to join shameless sales. But before any of it. You need to prepare or I’m encouraging you to prepare the recommended preparation for the event unapologetic offer creation is all of the podcast episodes that I’m recording at the moment.

[00:09:28] I’m structuring them in classes to support you in making sales that feel easy, abundant. That you feel confident executing, that you feel supported by your business. And so what I would recommend, if you haven’t already go back to episode number 78, it’s called exactly how to fuck up shame healing in business, where you’re going to learn about the crucial link between shame, the nervous system, and your ability to build a thriving business.

[00:09:56] How misguided approaches to shame can hinder creativity, productivity, and

[00:10:00] resilience impacting your daily business. And success, how to release the judgment associated with shame, opening doors to greater ease, creativity, and productivity. The most effective approach to breaking the cycle of self judgment and emotional discomfort and how to create a more fluid and enjoyable daily life, fostering better relationships, effortless sales, and enhanced ease.

[00:10:22] Episode number 78, you’ll find the link below. Get excited, put down on your calendar. Unapologetic graphic creation is coming. So is shameless sales.

How to magnetize clients to you – Trauma Healing, Nervous System Regulation for Anxiety-free and Profitable Business 

Month: February 2024

Listen Wherever You Get Your Podcasts

Beyond fluffy “become magnetic” advice, here you learn exactly HOW to do so.

By the end of this 15 minute episode you will know: 

  • The nervous system science your primal body experiences that creates or destroys magnetism 

  • The truth about if you *need* deep shame healing 

  • The reality beyond shame healing 

 

Next steps: 

 

Listen to 76: Shame Is The Greatest Trap Of Easeful Entrepreneurship – Nervous System and Trauma Healing for Profitable Business


Start with 76 where You’re going to walk away from this episode clear on 

 

  • The physical manifestation of shame you must know to bring more energy into your body, clarity to mind and profit to business 

  • The little known way shame impacts your day to day actions in business, and how it’s related to all our not-so-helpful habits such as procrastination 

  • How to know if it’s worth your time and energy to focus on shame healing this year

 
 
TRANSCRIPT:

 

 

[00:00:00] People talk a lot about magnetizing clients and magnetizing money. This is the nervous system science behind how to do that.

 

[00:00:08] By the end of today’s episode, you are going to walk away knowing exactly how shame repels your dream clients, the nervous system science that your body experiences that creates magnetism so that you can magnetize clients to you.

 

[00:00:38] And whether or not it’s enough to deal with shame in the present moment with mindset or with different sabbatic tools, or if you need to do something a little bit deeper. Guys, welcome to class. As you guys know, I am preparing for a shameless sales and unapologetic offer creation. Shameless sales is the group program.

 

[00:00:56] Unapologetic offer creation is the three day live event that is going to be

 

[00:01:00] free. And. What we’re doing is we’re doing kind of these like mini classes to prepare you, so that you’re going to get the most out of the free event and then the group program, if you choose to join us, welcome to class, this episode is based off of a question that I got inside of Instagram DMs and it, I’m just going to, I’m going to read it.

 

[00:01:24] Hey Sheridan, I noticed that I have some great in the moment tools for shame. Is this enough or could there be something better? . question came as a response to an Instagram story that I did where we were talking about how shame is what is. Making people kind of avoid you or it’s repelling your clients and you can feel this energy. You guys have seen it, right? You felt it before when it feels like something is kind of off with that person.

 

[00:01:53] So let’s get back to basics and let’s have a look at, at shame. There is something that happens in society [00:02:00] where we are shamed, right? And we call this toxic shame. Humans will dose out this toxic shame through their words and through their actions. And just like everything that our bodies receive as stimuli. We’re going to bring that in and we’re actually going to store that into ourselves until we begin to digest that and release what is not serving and supporting for ourselves.

 

[00:02:25] So this shame kind of comes into our experience and it comes into ourselves. It manifests in our biology and it actually gives us this feeling that we are bad meat. So it’s kind of like, you’re naughty, you’re bad, you’re a bad girl, you’re a bad boy. You start internalizing that and you store in your soma, in your soma being your body, this feeling of being bad meat.

 

[00:02:53] This means that we grow up thinking that we are We’re gross, we’re disgusting, we’re worthless, um, we’re, [00:03:00] we’re, we’re kind of like different to other people. There’s something wrong with us. Um, we’re some level of distasteful, some level of bad, not worthy, uh, not deserving of good stuff. We literally have this wiring inside of our system that tells us that we are rotten.

 

[00:03:17] Sometimes you can actually, we actually hear this word, right? Like you’re so, you’re spoiled rotten or you’re a rotten child, right? And so we have, with time, this buildup of shame that seeps into the entire cellular physiology. It comes into our movements, it comes into our postures, it comes into our muscles, our meat, and we believe, feel, and express that we are this like rotten, bad, undeserving ball of shame.

 

[00:03:47] Right. In episode 76, we do go into Some of the manifestations of this, particularly as it becomes, as it comes to your business. And so you would be able to go back to that [00:04:00] episode. I’ll link it down below and you’ll be able to know, okay. Uh, if I’m doing these things or if I’m experiencing these things, it might be a shame.

 

[00:04:07] It might be a sign that shame is manifest inside of my body. And I could benefit from. Digesting it, removing it. So shame, I like to think of as like this moldy chicken. We will literally do anything to avoid it. It’s like dirty meat. We like, nobody wants to be around moldy chicken. good question Freya Thank you as you guys know Freya is my beautiful co host who is definitely an AI robo But she is building her business alongside of you guys and asking questions that you are thinking.

 

[00:04:43] Good question. Okay. The nervous system science behind magnetic offers has to do with shame because your body has something, your body, my body, everyone’s body. We all have something called neuroception. This is a term that was coined by Steven Porges. He

 

[00:05:00] is really not the founder of polyvagal theory, unless it actually is.

 

[00:05:03] The founder of polyvagal theory, the theory of itself, but polyvagal theory, right? And Stephen Porteous talks about how our nervous system takes in information about the environment it is in, as well as what’s happening in our body to tell us how safe it is and therefore what type of nervous system state it needs to be in.

 

[00:05:23] Therefore, what type of thoughts to give you, what types of impulses to give you, what types of motions to give you, um, what types of gut feelings to give you, what to do with your digestion, what to do with your muscles, what to do with your breathing, your heart rate and all of your organ based activities.

 

[00:05:43] Using neuroception, we feel into the nervous system of every single being that is around us and we get a sense of, okay, what are they experiencing about the world and what does that mean [00:06:00] for me? Now, we already know that a nervous system that is experiencing shame is manifesting as rotten meat. It believes it’s rotten meat.

 

[00:06:13] It believes it’s like moldy chicken. And it’s acting as if it were moldy chicken. We also know you will do anything to avoid stinky moldy chicken. So, what do we end up doing? We end up avoiding people who are holding a lot of shame. Now, yes, there is nuance here. Sometimes we’re attracted to them because we’re working out our own shadows and, like, all that stuff.

 

[00:06:42] But especially in sales. Sales is sales is an exchange of confidence and clarity and congruence. So We don’t want somebody who is. tainted with shame. Why would I want to purchase something from somebody who’s tainted with shame? My nervous system is going to avoid that

 

[00:07:00] person and you’ll notice how the more confident people are, the more magnetic they become, how the more authentic they are, the more magnetic they become.

 

[00:07:07] This is why we have this obsession with authenticity because it is the anti of shame. It’s, it’s the ultra, is that not the alter ego? It’s the opposite of shame. So what we really need to do is we need to, uh, Address shame and digest it through the system, release it from the system. If you want to magnetize clients and profit towards yourself or anything in life, really.

 

[00:07:37] So coming back to the original question, which was, I noticed that I have some great tools for shame in the moment. And so she’s probably referring to like Um, tools that you’re feeling shame and then you do a 20 minute breathwork practice and like now, now you’re no longer feeling it or maybe you journal about it or something, right?

 

[00:07:56] Is this enough or could there be something better? There is something

 

[00:08:00] better and you are about to experience that you’re in the right place when you join Unapologetic Offer Creation and Shameless Sales, you’re going to experience that something better because. What we’re going to do inside of those containers and what I’m encouraging you to do, even if you don’t join the container is to actually begin releasing the shame from the primal body until we release it from the primal body, it’s still going to be there.

 

[00:08:30] So yes, you release it in the moment, maybe you become more magnetic for 20 minutes, but the overall. Story that other people are hearing, feeling, perceiving with neuroception from you is one of shame, which means that they are going to be averse to engaging with you in the same way. Does it mean that nobody engages with you ever?

 

[00:08:54] Absolutely not. We’re not going to go with two extremes with this guys. It means

 

[00:09:00] that. The level of engagement and magnetism and attraction that you could be generating is going to be far superior to what, what, sorry, the level of attraction and magnetism and income and, um. Experiences that your magnetism magnetizing to you when you have a primal body that is drenched in shame, it is what you experience is going to be far superior to what you’re going to experience when you heal.

 

[00:09:35] Your shame body when you purge through or digest through the shame that has been pulled into your into your body, because when you begin to heal that toxic shame in your body, people are no longer going to be perceiving it quite as much with neuroception. And that’s going to affect you. And then in

 

[00:10:00] different ways, some of the ways that I have seen this effect, both myself and my clients over the years are, I’m going to tell you them, I think that the biggest one, especially for entrepreneurs and service providers.

 

[00:10:15] Is that you end sales calls or you end pitchers with this warmth in your body and a smile on your face and a lightness, you know, it’s like that time that I, yeah, I think of myself often and you’re like ready to voice message your best friend. Cause it went so well. Like that time that I fell over on my tennis shoes because of it.

 

[00:10:36] Yeah. Like you have this energy of like, that went so well, even if the person doesn’t sign up or anything just, Oh, that went so well. Ah, healing your shame body. And then applying that to business means that you increase the clarity and confidence and quality of your marketing and quantity of your marketing without having to experience more stress or overwhelm.

 

[00:10:59] It [00:11:00] means that you wake up to an inbox full of like invoice paid emails and that your bank account is steadily growing. Yesterday I was sitting with my roommate and I got an email and it was a pay of two payments for two amounts of money that I didn’t recognize. I was like, what? When did I, what? When did I get that?

 

[00:11:19] Why am I getting money? And I was like, Oh yeah, I forgot that I had, I had, you know, I signed these two clients on these bespoke passive packages. So that was cool. So those moments, right? It’s sales that no longer feel salesy, pushy or icky that even those words have left your vocabulary. It sells the. Like in this example, you know, I’m like, okay, we made a bespoke package.

 

[00:11:42] That was the correct thing. It didn’t feel salesy. It felt like a collaboration. It felt like a casual conversation. I walked away from that sales call feeling really amazing. Totally forgot about it. Received the payment a few days later. Cool. Amazing. There’s this deep breath about that. There’s this lightness, there’s a deep confidence

 

[00:12:00] and you become this walking inspiration, this permission slip to make life easy, happy, light, full of love.

 

[00:12:09] You’re no longer ashamed of things being too easy for yourself or things going too well. You love sharing what you know and you do it with clean energy that they’re inspired to be happy even when their life is rough. You You, you love, you know, waking up before your alarm. Those little things. You like, you get to spend more time looking at the plants around you.

 

[00:12:34] And this is a really big one about money. You get to be money neutral, which means that money means nothing about you, your worth, anything you’ve done or anything you need to prove or do to anything or anyone money covers your bills. It covers your desires. You feel confident receiving it. You feel confident holding it for longer periods of time so that you can reach your saving goals, your investment goals, and you also feel comfortable spending it without guilt.

 

[00:12:59] You see that money

 

[00:13:00] supports you and supports others. And when you look at your bank account, you do not experience tension in your body. This is what we do when we heal shame. And then we apply it to entrepreneurship. We apply it to business. Your job right now is to start. Really feeling in to these podcast episodes that I’m releasing this little mini classes.

 

[00:13:22] And so if you haven’t already, I really want to encourage you to go back to episode number 76 called shame is the greatest trap of easeful entrepreneurship. You are going to walk away from that episode really clear on the physical manifestations of shame in your body. Um, that you’d like to know about so that you can bring in more energy so that you can have more clarity so that you can have more profit.

 

[00:13:46] You’re also going to. You’re going to know the little known way that shame impacts your day to day actions in business and how it is related to not so helpful habits such as procrastination and how to know if it’s your Worth your time and [00:14:00] energy to focus on a shame healing this year. Enjoy that podcast

No Dark Night Of The Soul Necessary – How To Make Shame Healing Lighthearted – Trauma Healing and Nervous System Regulation for Entrepreneurs

Month: February 2024

Listen Wherever You Get Your Podcasts

What if I told you that the key to unlocking confidence, clarity, and energy doesn’t require diving deep into pain and shame? In this episode, we explore a more effective approach than traditional shadow work and emotional catharsis.

Discover why you don’t need to endure days of suffering to heal feelings of inadequacy. Learn practical strategies to overcome the “not enough” syndrome, the type that hinders business ideas, leaves DMs unread, and fosters self-doubt. We’ll delve into a real client’s story, providing insights to transform your relationship with shame and business challenges.

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Next step: 

 

Listen to 76: Shame Is The Greatest Trap Of Easeful Entrepreneurship – Nervous System and Trauma Healing for Profitable Business  

 

Start with 76 where You’re going to walk away from this episode clear on 

 

  • The physical manifestation of shame you must know to bring more energy into your body, clarity to mind and profit to business 

  • The little known way shame impacts your day to day actions in business, and how it’s related to all our not-so-helpful habits such as procrastination 

  • How to know if it’s worth your time and energy to focus on shame healing this year