Shameless Sales
Master shame-free sales in 6-weeks using nervous system regulation, trauma-healing and a personalized, sustainable step-by-step sales process to keep you confidently selling - consistently.
As an online, female service-based entrepreneur, who is feeling stuck, overwhelmed and anxious when thinking about how to sell confidently and authentically so that you can increase your income…
Right now, it might feel like not enough people are going to invest in your offer.
Your shoulders might cave in, as your body feels heavy and you stare at your phone, scrolling for 30 minutes while you were ‘supposed’ to be writing marketing materials that will help you book sales calls.
It might feel like recording another reel, or making an effort to get your last podcast episode up is a waste of time.
You may have even sworn to yourself last night that if you get ghosted on a sales call, you’re going to shut your business down.
It might feel like doing market research, inviting someone to participate in your next event or responding to your messages feels like a tumultuous task that could lead to pain, heartbreak, burnout or embarrassment.
Yes, you logically know sending an email that has a link to book a call isn’t a literal threat and yet, your body perceives it as one furthering your ‘freeze don’t do anything’ mechanism.
So, you’ve been looking for clarity on what to DO to sell confidently to bring in your next client, or sell out your new program, and through all the sales webinars, courses, books, and programs you’ve done, you’ve already learned so much.
And yet… it hasn’t translated to your bank account quite *yet* so you carry that gross gut feeling into networking conversations where you could confidently sell your offer, but you don’t.
You carry the shame of not being “further along” in business yet to your sales calls where you could pitch your offer, but you hesitate.
You carry the angst and frustration into looking at your income statement, knowing something needs to change, but you spiral.
And you know if you hear yet another business coach tell you to improve your funnel, or your energy, or your niche…or yourself…you will throw your phone at the wall in frustration and disgust.
Because it isn’t about that.
And you’ve been running your wheels for way too long now, trying to ‘perfect’ the system, and figure out the algorithm, or the messaging, or the perfect pitch and you are tired.
As you should be. It was NEVER meant to be this hard – and it doesn’t have to be.
You started this business for MORE freedom. Not more sleepless nights and feeling like you are forever behind your to-do list.
Isn’t it time you stopped trying so hard to avoid ‘hustling’ that you end up with no idea at all where your next sale will come from, and started confidently selling, so that you can increase your income and regain your sense of ease in your day?
Because the longer you delay looking at the deeper thing beneath the surface, the shame running the show, the longer you stay in the agony of you not changing people’s lives with the work you’re doing.
You deserve to be able to experience the vision you’re working SO hard on.
You deserve the vision where you:
- Sell your newest coaching offer, or deck of affirmation cards feeling like you’re having an easy conversation with a long lost friend.
- Have bone deep certainty that enough people will invest in your offer, that you don’t even consider what might happen if they don’t. The thought doesn’t register.
- Your body feels light, chest broad, jaw relaxed and breathing is deep as you think about supported and spacious your finances feel, how your marketing feels like a gift to the world (even if it triggers people), and you feel ‘on-track’ knowing your next follow-up sales conversation is going to be effective.
- Business feels effortless as you’re confident you can show up with ease, aligned with your values, moving forward in your mission in the world AND turn on the metaphorical tap of abundance so that you’re financially supported and secure.
- You feel the deep relief and pride of paying your credit card off IN FULL for all of the coaching certifications, programs, courses and coaches you've invested in up until now.
- Most importantly, you’ve reclaimed your unique, quirky ways and instead of seeing how your limitations (trauma, neurodiversity, being a busy Mum, not wanting to be online) hinder your success, you can see how they create the space and success you need to reclaim your self-worth, your yoga practice and hobbies, ability to serve others or show up as the leader, mother or human you want to be.
I’m about to share with you the body-based, trauma-informed and proven 6 step process that has helped myself and my clients…
- End sales calls so excited they run to their best friend to share the good news, and almost trip over their running shoes on their way.
- Share their prices with complete neutrality and confidence that pulls their clients towards them, allowing sales to be a space of human connection, and not about ‘effectively closing a sale’.
- Gain minute clarity on what they need to do each day, and who they need to be to have a sales funnel that works, freeing up mental and emotional space so that sitting down to their laptop comes with excitement and joy buzzing from their belly.
- Drastically reduce hours, mitigating burnout and watching their income steadily, sustainably rise, so much so they have to count the numbers 3 times in order to believe it!
- Become such a natural (and admired sales person), that when they casually, authentically mention what they do people are naturally intrigued and want to know more (they are excited to hear them sell!)
- Finally feel, deep in their bones that yes, their success IS inevitable, and they don’t need to convince, mindset or affirmation themselves into trying to believe it anymore. It simply IS.
But why am I the best person to teach you about how to confidently sell so that you can increase your income?
Hi, I'm Sheridan
They say you can turn challenging moments into triumphant results, but that felt like absolute BS to me as I watched myself lose every strand of hair on my body, then lose my ex to suicide 3 weeks after breaking up and, sitting as a shell of human in front of the psychiatrist, I was diagnosed with Complex PTSD.
At the same time, I was building the business I was most passionate about to date. Could I do this while healing trauma? Up until now business had been so exhausting and encompassing anyway. Since it was the only option, trauma-healing led the paths I took to create a successful, purposeful and easeful business.
Today, with my mental, physical and financial health better than it’s ever been, I can proudly and humbly say I’ve spent over a decade in diverse industries such as finance, health and wellness, relationship coaching and arts, have over 350 happy clients under my belt, and have spent thousands of hours coaching real humans (like you). All of this experience has created a proven process for business that merges somatic intelligence and business strategy. This process is unlike anything you’ve seen before.
This proven process helps you simultaneously honor your trauma, or unique differences, while helping you build and run a business.
When you learn to apply it to your sales process inside of Shameless Sales, you will cut through the noise of “standard” business practices, create your unique blueprint for selling – in a way that feels good and honors your values – and you will master confidently selling your offers, products, and services, to make more income as an online entrepreneur.
The best part is, we’ll do it by using the unique wisdom of your body so that you can address the deeper shame holding you back from selling, heal it, and increase your income – securing your financial security in this uncertain world.
Inside of Shameless Sales you will master:
- The science of effectively, and safely, releasing shame from your nervous system so that your anxiety decreases, people are more drawn to your work, and you access the confidence and clarity needed for consistent action (and rest) in entrepreneurship.
- Bone-deep, unwavering confidence in your decision making around pricing, intuition, marketing and sales decisions - freeing up energy for focusing on your service in the world, or what matters most to you in your life (that’d be dance for me!)
- The dance of nervous system friendly, trauma-informed sales that no one in the industry is teaching, but all the BEST, most authentic, and highest earning, integral entrepreneurs are using.
What's included in Shameless Sales:
3 Part Curriculum – Innovative and effective curriculum that shatters traditional business strategy, made for sensitive souls like you and I who want to listen to their body and values when making decisions, build ethical business practices, and feel financially supported in all phases of their life. Presented in an easy to understand concise delivery via live zoom calls, which will then be edited and uploaded as a prerecorded, short video within 48 hours, so that you can receive education that will support you take action to increase your income that day.
6 Weekly Coaching Calls – with high-level mentorship and support so that you start and end each week crystal clear on what you’re working on, how to effectively remove shame from your nervous system shape, how to apply that to your unique sales process, and you’re able to witness these changes increase your income.
6 Specially Curated Embodiment Practices – designed to help you make real, lasting changes in your nervous system, mental patterns, relationships and relationship to sales so that you walk away from our time together with an entirely different way of thinking about money, feeling about sales and being as a person who sells (not an icky sales person).
Personalized easy-to-implement homework, so that you feel 100% certain on income generating tasks AND how to make them happen, each day, without anxiety or procrastination, so that you end each day feeling accomplished, on track and you see your income growing.
Daily Group Support – with others value-driven entrepreneurs who want to build businesses that support them financially, using the wisdom of their body, without sacrificing mental or physical health.
The Investment
PIF: $1200 USD
Payment Plan: 2 payments of $650
Pay in full bonuses:
- Somatic Manifestation Practice – An in-depth, prerecorded training that bridges trauma-healing, the science and physics of getting more of what you want (manifestation), body-based practices and leaves you finally understanding what it looks like, in practice, to manifest.
- “This is how I’ll make money” – An intimate sales workshop where we run through exactly how to make your money back on the investment within a personalised plan you feel empowered and clear on how to execute.
Hear from real clients:
Faye
I've noticed significant changes in how I approach abundance and serving others beyond mere sales. It's been eye-opening to see the impact I have on people's lives, whether it's boosting their confidence to speak in public or helping them find clarity in their business endeavors. What's even more liberating is that I can make a difference without feeling pressured to turn it into a financial transaction. Instead, my focus is on adding genuine value because I'm confident in my path towards my goals and the various ways it can unfold. This shift has allowed me to detach from rigid expectations, leading to more authentic and organic conversations with people. Building genuine rapport in my direct messages feels incredibly fulfilling.
Geri
Working with Sheridan has propelled me forward in a way I couldn't have imagined! I had been wanting more support within my business as it is something I have never had. It got to a point where it felt essential for the growth of my business as I knew I was holding myself back and needed guidance on how best to utilise my energy and refine what I was doing. Working with Sheridan taught me to have deeper confidence in myself. She helped me see myself and my gifts in a new light which has been energetically transformational. She has helped me improve the articulation of my work along with my writing skills which I have thoroughly enjoyed. I now feel so much clearer about what I am doing and the uniqueness I offer to the world. If you have been on the fence about taking the step towards working with Sheridan, I can 100% say you will not be disappointed!
Holly
Holly - We never know what role a coach or practitioner will play in our lives until after.
We just have to trust our soul's leading and Sheridan and I both trusted ours when we felt called to work with each other. Sheridan supported me during a time where all of the work I had done in the spiritual was ready to make its way back into my body. She helped me learn to hold all of the emotions and duality of the human experience which allowed me to let in deeper levels of love for self and others.
This ultimately led me first to an initiation in my life that placed a seal on the healing work I'd done for many years and then to everything I wanted...transitioning fully into my work as a healing practitioner, intuitive, and teacher.
My work with Sheridan was such an important step in my journey and I'm so grateful.
Requirements:
This process won’t require you to sell like me, push past your boundaries, or have a certain level of sales or embodiment experience (it’s an open level, applicable for beginners and advanced).
- 1-3 hours a week, for 6 weeks. This time includes the time required to execute your offer. Depending on your business structure, you may desire to put more time into it, however, that is not required to receive the most out of this program.
- A willingness to receive loving, laser focused coaching from a nervous system specialist for entrepreneurs (Sheridan!) determined to help you achieve one thing: ensuring you authentically make your next sale, that feels effortless to you, and that you know you can repeat.
- You to show up live, or review the recording of 6 coaching calls that include:
- 25% nervous system informed business and sales education to make sure you walk away from the experience clear on the 4 nervous system pillars of authentic sales, that help other peoples nervous system feels excited to say yes to you, and you feel excited to execute.
- 25% embodiment practices to create lasting change in the way you feel, think and execute your marketing and sales process
- 25% action and accountability to make sure you’re getting the most out of this experience, and you make at least one sale in our time together.
Hear from real clients:
Alyssa
As a new entrepreneur, I was experiencing spurts and bursts of business struggles around visibility, clarifying my niche, ideal clients, offer, creating consistent income, and many other areas. I am aware of my inner blocks, but not sure exactly what they were, or how to relate to them in a healthy way. I wanted to learn how to address the unconscious layers of my nervous system to see if that could help me keep moving forward to build the business of my dreams.
Working with Sheridan taught me how to relate to these parts of me, my nervous system's protective mechanisms that are just trying to keep me safe and make sure I don't die or fail, which it apparently thinks is the same thing. I learned energetic practices and ways of holding and releasing deep fears, the fear of leadership, the fear of losing myself, etc. This work with Sheridan taught me how to actually feel these fears in my body instead of ignoring them, pretending they aren't there, or being frozen by them and unable to move forward. I learned practical tools to embody what I actually want in my business and life- financial success, ease, flow, confidence and much more.
I have not found anyone who teaches the way Sheridan does. These are essential foundations for success in business and life which are NOT taught in any business program I have taken, and I have taken a LOT. The way she holds space and teach me how to connect with the parts of my nervous system which are uncomfortable. I also LOVE the way she offers a different perspective.
You’re ready for Shameless Sales if you’re ready to…
- Go from ending sales calls feeling icky and off while they “think about it”, just to overthink the conversation all day… to ending calls feeling so connected to your new client, and so excited about how the call went that you run across the room to share the good news and almost trip on your shoes on the way.
- Go from holding your breath when sharing your prices… to complete neutrality, ease in your body and confidence in your prices that pulls the best clients to you, and allows you to never worry about ‘closing a sale’ again.
- Go from worrying about being “salesy”, or worrying about “being mindful of other people’s budgets”… to replacing those thoughts with ones such as “I’m so excited for this next even and the people coming” and “gosh I’m happy I get paid to do this”.
- Go from neglecting your meditation practice and working 12 hours a day with no notable increase in income.. To drastically reducing hours, mitigating burnout and watching your income steadily, sustainably rise to the point where it even surprises you and you might struggle to believe it!
- Go from forgetting to share your offers for days, weeks or months… to becoming such a natural (and admired sales person), that when you casually, authentically mention what you do people are naturally intrigued and want to know more (they are excited to hear you sell!)
Hear from real clients:
Simran
I was in a stage where I was saturated with a lot of mentor and coach advice which was not suitable for me specifically. Being an intuitive and channel I found my creativity and flow totally blocked with other people’s advice. I was confused and not even sure I wanted to continue in my business. My nervous system was spent and I was totally in dorsal vagal shut down. I needed to find my own voice and come back to my body again. Working with Sheridan came at a critical point for me where I was disillusioned with the personal development industry and coaching in particular....Working with Sheridan taught me how to listen to my body, trust the signals it was giving me and navigate a lot of personal and business challenges with new tools. She taught me how to trust my own inner knowing again. [Sheridan] is a unique blend of tough love and intuitive guidance that will move you forward in a way that is suitable for your particular situation. This is for the person who wants to learn to trust themselves over any external “expert.” Someone who wants to become their own mentor, guide and coach. If this is you- you won’t regret working with Sheridan.
FAQs
Fair. It might feel like a lot. However, this container will teach you to identify limitations (such as time or even emotional overwhelm) and work WITHIN them, to achieve your goals. It’s not about ‘pushing’ or ‘hustling’ (things that stem from shame, fear and dysregulation), but instead, inside of Shameless Sales, you’ll learn to find the time and space that feels supportive to you, to make sales and increase income within your current time restraints.
It sure will. You’ll release any stickiness from feeling like you haven’t had a sale, extract the wisdom of your lack of sales, and transmute that into actions and a way of being that feels exciting and create easy ways for people to pay you for your work so that you walk away having made at least one Shameless Sale.
Q: I’ve already invested in a sales program, I don’t know what I’ll learn here that I don’t already know.
Oh boy. First of all, I’ll invite you to unlearn everything they’ve taught you (that is probably dripping in shame, fear and covert ickiness). What my clients find to be consistently true (even the ones that have worked sales for decades and teach it) is that this will teach you what you wish you had started your education with to begin with (you would have saved so much time/energy and made more money). Because you have some experience, just like them, your brain and body will go ‘click’ with things you didn’t know you need to tweak or change, but because you’re looking at sales with the new lens (the nervous system, and being free from shame), new, creative, effective and innovative ways of seeing sales will appear.
This fear makes sense, and is probably coming from a very intelligent part of you. You want to make sure you allocate your resources properly, and you look after yourself. WHen you’re in this position, it makes the most sense to allocate what you have into Shameless Sales because we will figure out how to bring in more income, and we will do so by also addressing the root cause of why you’re not experiencing the income you deserve and could be in this phase of your life. Additionally, you’ll have the resources and support to be able to use this fear as motivation, and not let it take you down the path of self judgement or procrastination.
I hear you, and I know you are experiencing a lot. Entrepreneurship can be really hard, and that’s not to mention all the other stuff you’re holding and experiencing in life. What my clients, and myself consistently find to be true is that when we address the deep heavy burden of shame and anxiety in the nervous system, all of the roller coaster of experiences you are in, and problems you are solving are CONSIDERABLY lighter. The way forward isn’t just to hold more, or push through. Inside of Shameless Sales you will learn to release the burdens that are making you feel that it’s a lot, and create realistic and easy ways to bring in income, and alleviate some of your worries and concerns.
This makes sense. At times it can be hard to follow through on online things and you only want to invest in something you’ll use and will make a difference. The thing is, the reason you may not follow through, or you get behind, or not use the program is most likely the same reason you’re not making sales, and why you’re attracted to Shameless Sales (these are actions and behavious often driven by shame). So, if this is a fear you have, let me know either prior to joining, or when you first join, so that me and my team can make sure you receive the support you need to follow through, feel confident you’re on track, and make sure you make the most of this program.
I used to feel the same way. Until I realised that feeling weird about selling is a sign we’ve got some shame in the system 🙂 Selling is a natural thing. You know how you recommended that series to your friend last week and they loved it? You sold that. You know how you convinced your best friend to come to the beach with you even though she was on her period, and she ended up having the best time? You sold that. You’re good at selling, you’re also in your shame about selling when it comes to selling a way that more directly benefits you, or puts you and your work in the spotlight. Shameless Sales is unlike any other sales based program because we will use the wisdom of your body to find YOUR way of selling (it may not be like mine) that makes you feel excited, at ease and not at all weird.
This makes sense, sometimes, and in other moments it’s a bit of procrastination technique your nervous system is giving you because it knows on the other side of this decision is massive change, which you may consciously want, but your nervous system would prefer you stay in familiar discomfort.
Understanding this nuance is an important part of being an embodied, value based entrepreneur.
Some desires are NOT a full body yes…
And yet we must follow them.
Such as the fluttering in your belly of excitement because of a new sales call, accompanied by a constriction in your jaw.
Or the freedom in your chest when entering partnership, but the racing mind that keeps you up at night.
Or even a bone-deep longing to take a bold step forward to a new learning opportunity, followed by justifications that it’s just too expensive, not for you, it’s not the right time, etc.
It makes sense – your mind intervenes, we mistake sensation for pain and signs of danger.
Your nervous system will always try to maintain what is ‘safe’ aka the status quo – no matter how much your heart and soul know it’s time to change. This manifests in thoughts of doubt and constriction in the body.
It may not be a “full body yes”.
It may be 70% yes, 20% fear and 10% shame.
This doesn’t mean it’s a no.
Personally, I’ve found most of my body’s “yes” are seen as “no’s” by my mind. Overtime, if I fall into their trap and take them at face value, I feel stuck, anxious, like something is off… like somewhere I am forgetting myself.
But when I use my body wisdom to discern – I follow the pulse of curiosity and trust… but not without first being in the messy middle where I learn the truth.
A true yes.
A true no.
A true ability to identify what is fear vs intuition.
You’re going to be taught EXACTLY how to do this when you join Shameless Sales.
What a good question. If you’re anything like me, you might be a little disillusioned or mistrusting of the coaching industry, and want to know why this is different. Or maybe you love it and you’re just curious. As someone who has spent over a decade in diverse industries such as finance, health and wellness, relationship coaching and arts, with a background in Somatic Trauma Therapy, I come to this work very differently to other business coaches. I never set out to be a business coach, I just learned that it’s where my skills are suited best. I only learned this through spending literally thousands of hours coaching real humans (like you), and now, with over 350 happy clients under my belt, I work with entrepreneurs from many industries, and focus more on the somatics of success, than ‘biz coaching’.
My diverse experience has allowed me to create the process of Body Based Business (trademark pending), which, unlike anything else available in the industry combines somatic therapy, nervous system regulation and business strategy to help entrepreneurs build and scale businesses.
As my clients have said in their testimonials – no one teaches business, or somatics like me.